3.1 analisis swot

1. Welcome to
Tourism
Destination
Analysis
Dr. Myrza Rahmanita, SE, M.Sc
[ ]

2. SWOT
Analysis ?
3.1

3. Analysis phase

4. Definisi
SWOT ?

5. SWOT analysis is an examination of an
organization’s internal strengths and
weaknesses, its opportunities for growth
and improvement, and the threats the
external environment presents to its
survival.

6. SWOT analysis originated from the
Harvard Business School (Delahaye,
2000), and has dominated strategic plans
since the 1950s (Lerner, 1999)

7. a SWOT analysis is only one of many tools
that can be used in an organization’s
strategic planning process for
environmental scanning

8. Steps in SWOT Analysis
a SWOT analysis is only one of many tools that can be
used in an organization’s strategic planning process for
environmental scanning

9. Steps in SWOT Analysis
In Step 2 of SWOT analysis, data on the organization are
collected and sorted into four categories: strengths,
weaknesses, opportunities, and threats. Strengths and
weaknesses generally stem from factors within the
organization, whereas opportunities and threats usually
arise from external factors.

10. Steps in SWOT Analysis
Step 3 involves the development of a SWOT matrix for
each business alternative under consideration. For
example, say a hospital is evaluating the development
of an ambulatory surgery center (ASC). They are looking
at two options; the first is a wholly owned ASC, and the
second is a joint venture with local physicians.
IFE
EFE
STRENGTHS(S)
Tentukan 5-10
faktor-faktor
kekuatan internal
WEAKNESSES(
W)
Tentukan 5-10
faktor-faktor
kelemahan
internal
OPPORTUNITIE
S(O)
Tentukan 5-10
faktor peluang
eksternal
STRATEGI SO
Ciptakan strategi
yang
menggunakan
kekuatan untuk
memanfaatkan
peluang
STRATEGI WO
Ciptakan strategi
yang
menggunakan
kekuatan untuk
meminimalkan
kelemahan untuk
meraih peluang.
TREATHS(T)
Tentukan 5-10
faktor ancaman
eksternal
STRATEGI ST
Ciptakan strategi
yang
menggunakan
kekuatan untuk
mengatasi
ancaman
STRATEGI WT
Ciptakan strategi
yang
meminimalkan
kelemahan untuk
menghindari
ancaman

11. Steps in SWOT Analysis
Step 4 involves incorporating the SWOT analysis into
the decision-making process to determine which
business alternative best meets the organization’s
overall strategic plan

12. Terms
Strengths current factors that have prompted
outstanding organizational performance
Weaknesses organizational factors that increase
healthcare costs or reduce healthcare quality
Opportunities significant new business initiatives
available to a healthcare organization
Threats factors that cou d negatively affect
organizational performance

13. Contoh : SWOT Analysis of Fiji’s Tourism Industry
Jennifer Stange, David Brown (2010) Tourism
Destination Management Achieving Sustainable and
Competitive Results , USAID