4. Introduction Stage
• There are two different strategies you can use
to introduce your product to consumers:
– Penetration
– Skimming
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5. Growth
• The Growth stage is where your product starts
to grow.
• If you are successful with your advertising
strategy then you will see an increase in sales.
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6. Maturity
• If your product completes the Introduction
and Growth stages then it will then spend a
great deal of time in the Maturity stage.
• During this stage sales grow at a very fast rate
and then gradually begin to stabilise.
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7. Decline
• This is the stage in which sales of your product
begin to fall.
• Many companies decide to withdrawal their
products from the market due to the
downturn.
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