Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2010 YouToo nonprofit workshop


Published on

Raising money through the use of social media.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

2010 YouToo nonprofit workshop

  1. 1. Youtoo Nonprofit Workshop:   Haiti, Chile & Social Media By Kevin Lockett       N
  2. 2. Engage, Engage, Engage <ul><li>  </li></ul><ul><li>Gaining Donors using TNT </li></ul><ul><li>  </li></ul><ul><li>Be  Your Own Media Outlet </li></ul><ul><li>  </li></ul><ul><li>Social Media is a Two Way Street </li></ul><ul><li>  </li></ul><ul><li>Share Comments @ #youtoohaiti </li></ul><ul><li>  </li></ul>
  3. 3. Gaining Donors With TNT (Text N Twitter) <ul><li>  </li></ul>
  4. 4. Wyclef Jean Twitter Channel <ul><li>&quot;Please text 'Yéle' to 501501 to donate $5 to Yéle Haiti. Your money will help with relief efforts. They need our help.&quot; </li></ul>
  5. 5. Check This Out....   The Red Cross raised $400,00 in Text Donations after Hurricane Katrina. They raised $200,000 after the Asian Tsuanami.
  6. 6. Why Text Donations Are Successful <ul><ul><li>No credit card or a computer </li></ul></ul><ul><ul><li>The process of entering a 4-5 digit code with a single text word is very simple and fast </li></ul></ul><ul><ul><li>Much like a download the charge shows up on your bill </li></ul></ul><ul><ul><li>Brings in new demographic of donors who usually are not contacted (i.e., Gen Y, Gen X, Minorities) </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul> 
  7. 7. Downside Of Text Donations <ul><li>1.) Scams </li></ul><ul><li>2.) People can give more  </li></ul><ul><li>3.) Donations restricted to $5 or $10 donations </li></ul><ul><li>  </li></ul><ul><li>Solution: Give mobile users ability to text their own amount. </li></ul><ul><li>  </li></ul><ul><li>Examples: </li></ul><ul><li>501100 = $100 </li></ul><ul><li>501250 = $250 </li></ul><ul><li>501500 = $500 </li></ul><ul><li>501999 = $999 </li></ul>
  8. 9. Be Your Own Media Outlet &quot;Tell Your Own Story&quot; <ul><li>  </li></ul>
  9. 12. Chile Earthquake Club Video (Citizen Journalism) <ul><li>  </li></ul>
  10. 13. Connecting with Skype & Ustream
  11. 14. Create Twitter Group Lists
  12. 15. Google People Finder
  13. 16. Social Media is A Two Way Street <ul><li>  </li></ul>
  14. 17.   Who is This 2010 Social Media Leader? <ul><li>  </li></ul>
  15. 18. BrownBrigade on Ning Thanks to social media, Scott Brown's name recogntion zoomed to 95% by Jan. 2010, up from 51% on November 12 2009 ---Time Magazine
  16. 19.   Scott Brown's Social Media Edge Over Martha Coakley <ul><li>  </li></ul><ul><ul><li>A 10:1 advantage in Web traffic </li></ul></ul><ul><ul><li>A 10:1 advantage in YouTube video viewership </li></ul></ul><ul><ul><li>A 3:1 advantage in Twitter followers </li></ul></ul><ul><ul><li>A 4:1 advantage in Facebook followers </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  17. 20. Free Websites <ul><li>  </li></ul><ul><li>Ning </li></ul><ul><li>Weebly  </li></ul><ul><li>Yola </li></ul><ul><li>Moonfruit </li></ul><ul><li>Wordpress  </li></ul><ul><li>Facebook </li></ul><ul><li>Wix (Flash Video) </li></ul>
  18. 22. Engage, Engage, Engage <ul><li>  There are over 400 million Facebook members worldwide (100 Million in the U.S) </li></ul><ul><li>  </li></ul><ul><li>Linkedin has over 60 million members </li></ul><ul><li>  </li></ul><ul><li>Twitter has 75million users (15m are active)  </li></ul><ul><li>  </li></ul><ul><li>64% of Twitter’s users are aged 35 or older. The average Twitter user is 39 years old.  </li></ul><ul><li>  </li></ul><ul><li>Fastest Rising Facebook User Women Over 55 </li></ul><ul><li>  </li></ul><ul><li>African Americans are 70 percent more likely to access the Internet via a wireless handheld   </li></ul><ul><li>  </li></ul><ul><li>Do You Need To Be More Active? </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  19. 23. Check This Out <ul><li>  </li></ul>
  20. 24. Rememeber... <ul><li>  Use TNT (Text and Twitter to Gain Mobile Donors)  </li></ul><ul><li>  </li></ul><ul><li>Take The Lead And Be  Your Own Media Outlet </li></ul><ul><li>  </li></ul><ul><li>Engage, Engage, Engage: Social Media is a Two Way Street </li></ul><ul><li>  </li></ul><ul><li>Kevin Lockett  #Youtoohaiti    [email_address]   </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li>  </li></ul>
  21. 25. Final Thought <ul><li>&quot;Thanks to the internet, there are now new global networks that are multi-stakeholder and that are beginning to address global problems in new ways,&quot; </li></ul><ul><li>  </li></ul><ul><li>....These individuals now, at their fingertips, have a powerful tool for finding out what's going on, for organizing a collective response to something and for participating in solving problems.&quot;  --David Tapscott </li></ul>