A guide to making the most of wen 2.0 and soicial internet to extend your business reach.
Examining a brief history of the internet from www to social web, and looking at what motivates us to be social and what the limits of our social networks are.
Ending with an overview of what social media is available and how business can to put this all together and come up with a social strategy, along with a few tips on being social.
37. prof robin dunbar’s studies of social behavior came up with a magic number for the maximum people that could maintain meaningful relations with in their social network, that number is…
40. Mainly people you already know Many contacts will know each other Geographically close togetherGrowth is by invite/acceptance Coverage of a message posted on facebook.
41. That was until evanwilliams came up with twitterand rewrote the rules…
42. Often people you didn’t know before twitterOften people you have never physically Growth is dynamic- often from chance meetings- often from friends of friends- often found from searches often from several social circles often geographically diverse Often personal nature of tweetingbuilds relations ships very quickly Coverage of a message posted on twitter and retweeted
51. Remember that your audience will participate in the their own social conversations over the top of yours …
52. a couple of last bits of advice on being social
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59. The images for this presentation were all crowd sourced from flickr under creative commons Attribution – Share alike license. Tim Berners-Lee Silvio Tanaka Attribution-Non-Commercial 2.0 GenericMega phone_Oki Printing solutionsTim O’Reilly – Jeff Ooi CC-NC-SA Caterina Fake - Robert Scoble Attribution- 2.0 Generic Jimmy Wales –Chrys - Attribution ShareAlike 3.0 Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic Joi Ito at LeWeb by Peter Bihr Attribution-Non-Commercial 2.0 Generic Matt Mason photo by Jamie James Medina Cory Doctorow - Szymon Sokół - Attribution ShareAlike 3.0 Tara Hunt - JD Lasica CC Attribution-Non-Commercial 2.0 Abraham Maslow, Inconnu - Attribution ShareAlike 3.0 *Logo’s copyright of their owners Robin Dunbar – oxford uni- Attribution ShareAlike 3.0 Mark Zuckerberg - Brian Solis 2.0 Generic Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic KutaBeach People…from flickr/^riza^ Dusty touch screen…from flickr/notfrancois story time for big kids with miss…from flickr/Terwilliger911 ColouringPencils … from flickr/the_amanda The reward - tiny dog treat …from flickr/thornypup All other graphics davidcoxonAttribution ShareAlike 3.0 The presentation was created by David Coxon davidcoxon.com/blog for a UKOLN web 2.0 event at the Discovery Museum, newcastle, in 2010.