2. Dr. Tatiana A. Indina
Practical Workshops for Professionals
Developing Business and
Communications Across the Cultures
3. Synthesizing Business & Culture
Effective communication across cultures is
paramount.
• In international business culture has major
impact on international sales, marketing,
recruitment, management and mergers.
• Intercultural training is now increasingly being
recognized as a critical element in succeeding
on the global stage.
• The impact of cultural values on business
norms, practices and behavior is hard to
overestimate.
4. 1. Intercultural competence
• Sometimes working, meeting, dealing, entertaining,
negotiating and corresponding with people from different
cultures can be a minefield.
• Knowing another country’s language does not always
guarantee understanding the people.
• Improving cross-cultural competence and awareness is a first
step to made when coming to the international arena.
5. 2. Intercultural management
• Today's manager increasingly
has to work in international and
cross cultural environments.
• Managers are now required to
deal with challenges of cross
cultural differences.
• Effective management in the
modern environment
necessitates cross cultural
competency in order to get the
best out of a multicultural team.
Goal: To develop people
with strong managerial
experience and broad
global mindset.
6. 3.Global Leadership
• The most ambitious goal of the
future is to develop leaders who
can effectively lead global
operations in diverse economic
and cultural environments;
• What qualities and competences
are necessary to succeed across
the cultures?
• Models of leadership developed
in different countries and
cultures around the globe will
help to understand establish
global leadership.
Goal: To develop leaders
who will make a difference
and impact in the World.
7. 4. Doing business with foreign partners
Knowledge of:
• International business and culture;
• Cultural stereotypes and styles of doing
business across the globe;
• Country and culture specifics of
business communication;
• Mentality and behavior patterns of:
– Europeans;
– Americans;
– Asians
• Country specific protocol of business
events and celebrations
will help to establish and develop
effective and reliable business relations
with partners around the globe.
8. 5. International Networking:
How to build strong professional network across the globe?
Establish international connections and partnership to empower
your business.
9. 6. International
etiquette
• Understanding other people's
languages, cultures, etiquettes and
taboos is of great value to the
business person
• Whenever you host or make a visit,
knowledge of international
etiquette will become a cornerstone
for your reputation.
10. 7. International Negotiations
• Investment in negotiation skills
development is absolutely imperative
for the successful strategy in any
business.
• Cross-cultural differences can often
be a reason of misunderstanding and
tension in international negotiations.
• The training framework will provide
up to date international experience in
complex, multi-party, cross-cultural
negotiations to improve mutual
understanding in business dialogue.
11. 8.International Business Writing
• Business communication you generate
on a weekly or daily basis: letters,
proposals, emails, newsletters, blog
articles, memos, etc. can destroy your
business reputation and brand.
• Although not as visible as public
marketing messages, writing mistakes
in your international business
communication are just as toxic to
your international image.
• With your emails you often make your
first self-presentation and impression
on international partners.
• Key tools for
international business
writing is your key to
a new market.
12. How do you establish your business
reputation when entering a new country or
new market?
Choose the right strategy of self presentation;
Consider cultural differences;
Use cross-cultural tips and techniques for :
– Building,
– Maintaining ,
– Recovering
a good business reputation in a foreign
environment
to become an ultimate leader.
13. 10.Build a strong multicultural team
Approaches:
• Exploring the way in which
culture impacts businesses,
personnel and team building.
• Agreeing on team goals and
objectives.
• Improving personal relationship
• Exploring ways in which
differences can be resolved.
• Establishing strategies for dealing
with future issues.
Goal:
• Facilitate multicultural team building
• Foster mutual understanding and
respect.
• Provide solutions, guidelines and
techniques to help the team building
process.
14. 11. Creativity and emotional
intelligence in business
Inspiration..
Discovery..
Insight…
