SlideShare a Scribd company logo
1 of 16
Nation Branding & Cultural Diplomacy




            City Branding:
Image & Reputation Analysis of Dubai*


                                      Abdeslam Badre
Outline
• The Middle East: A regional Profile

• Dubai in the Middle East

• Dubai’s Brand Image

• Dubai’s Branding Strategies

• Dubai’s Regional Competitors

• Challenges Facing Dubai’s Brand
The Middle East: A regional Profile

1 Bahrain

3 Palestine

4 Jordan

5 Kuwait

6 Lebanon

7 Qatar

8 UAE
Stereotyping the ME
• War
• Terrorism
• Islam
• Dictatorship
• Conflicts
• Oppressions
• Oil
The Missing Image in the ME

• Home to The First Civilizations in the World

• Home of the World First Documented City

• During Centuries, being a center of
  development and innovation

• Home of the largest Oil Reserves worldwide

• Cradle of the World three Monolithic
  Religions
Dubai in the Middle
       East
Dubai is the best Example of
   a City Brand that has
 established itself in a very
         short time.
Dubai: then & Now
Dubai’s Dubai’s Brand
             Image
• Dubai focuses on creating an image of:
 •   Luxury
 •   Prestige
 •   Modernity
 •   Regional Hub for investments
Dubai’s Branding
            Strategies
                    It is based on:



• High profile Promotion

• Quality Service

• Luxuries Infra-Structures

• Logistics

• Diversifying its resources
Dubai’s Regional
  Competitors
        1. Qatar

        2. Bahrain

        3. AbouDhbi
Challenges Facing Dubai’s
         Brand
• Economic Crisis

• Regional Competition

• Regional Malaise

• Scarcity of Resources

• Dichotomy of Modernity & Tradition

• Public vs. Private Sectors

• Human Rights of Labors
Reference

• Robert Govrs, Oct. 2011. Brand Dubai and Its
  Competiters In the ME: An Image and Reputation
  Analysis. Place Branding and Cultural Diplomacy
• http://3.bp.blogspot.com/-
  GMTtlEeNPOA/T7t_NRU9SwI/AAAAAAAAAcY/fEKI
  9Bsxh0Y/s1600/GCC+flags.jpg
• http://www.lonelyplanet.com/maps/middle-
  east/united-arab-emirates/dubai/
• http://www.google.de/imgres?imgurl=http
THANK YOU!

More Related Content

Viewers also liked

How can data empower next generation FinTech and eCommerce?
How can data empower next generation FinTech and eCommerce?How can data empower next generation FinTech and eCommerce?
How can data empower next generation FinTech and eCommerce?Charles Mok
 
Emaar Boulevard Heights in Down Town Dubai +971 4553 8725
Emaar Boulevard Heights in Down Town Dubai +971 4553 8725Emaar Boulevard Heights in Down Town Dubai +971 4553 8725
Emaar Boulevard Heights in Down Town Dubai +971 4553 8725Sandeepnextgen
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development BrandingAtlas Integrated
 
Indonesia & Poland: Technology & The Future
Indonesia & Poland: Technology & The FutureIndonesia & Poland: Technology & The Future
Indonesia & Poland: Technology & The FuturePiotr Jakubowski
 
Bangkok Brand workshop
Bangkok Brand workshopBangkok Brand workshop
Bangkok Brand workshopPaul Vickers
 
Product roadmap from ecommerce or fintech companies
Product roadmap from ecommerce or fintech companiesProduct roadmap from ecommerce or fintech companies
Product roadmap from ecommerce or fintech companiesRahul Nischal
 
المدن العالمية Global cities.pptاا
المدن العالمية  Global cities.pptااالمدن العالمية  Global cities.pptاا
المدن العالمية Global cities.pptااalaa elmshad
 
Digital strategy for a successful smart city initiative
Digital strategy for a successful smart city initiativeDigital strategy for a successful smart city initiative
Digital strategy for a successful smart city initiativeSaeed Al Dhaheri
 
City branding Moscow Rome-Istanbul
City branding Moscow Rome-IstanbulCity branding Moscow Rome-Istanbul
City branding Moscow Rome-Istanbulmarykou
 
London city branding
London city branding London city branding
London city branding AthensChoice
 
City Branding- The cases of Lisbon & Seoul
City Branding-  The cases of Lisbon & SeoulCity Branding-  The cases of Lisbon & Seoul
City Branding- The cases of Lisbon & SeoulAGKalliteri
 
Profil propinsi banten
Profil propinsi bantenProfil propinsi banten
Profil propinsi bantenpwbanten dec
 
City Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and ParisCity Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and Pariszouzoukax2006
 
بحث تخطيط مدن 3
بحث تخطيط مدن 3بحث تخطيط مدن 3
بحث تخطيط مدن 3Taha Farwan
 
City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).SmartCitiesTeam
 

Viewers also liked (20)

How can data empower next generation FinTech and eCommerce?
How can data empower next generation FinTech and eCommerce?How can data empower next generation FinTech and eCommerce?
How can data empower next generation FinTech and eCommerce?
 
City Walk Dubai
City Walk Dubai City Walk Dubai
City Walk Dubai
 
Emaar Boulevard Heights in Down Town Dubai +971 4553 8725
Emaar Boulevard Heights in Down Town Dubai +971 4553 8725Emaar Boulevard Heights in Down Town Dubai +971 4553 8725
Emaar Boulevard Heights in Down Town Dubai +971 4553 8725
 
Dubai Tourism 2015
Dubai Tourism 2015Dubai Tourism 2015
Dubai Tourism 2015
 
itslearning product roadmap
itslearning product roadmapitslearning product roadmap
itslearning product roadmap
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development Branding
 
Indonesia & Poland: Technology & The Future
Indonesia & Poland: Technology & The FutureIndonesia & Poland: Technology & The Future
Indonesia & Poland: Technology & The Future
 
Branding a city
Branding a cityBranding a city
Branding a city
 
Bangkok Brand workshop
Bangkok Brand workshopBangkok Brand workshop
Bangkok Brand workshop
 
Product roadmap from ecommerce or fintech companies
Product roadmap from ecommerce or fintech companiesProduct roadmap from ecommerce or fintech companies
Product roadmap from ecommerce or fintech companies
 
المدن العالمية Global cities.pptاا
المدن العالمية  Global cities.pptااالمدن العالمية  Global cities.pptاا
المدن العالمية Global cities.pptاا
 
Digital strategy for a successful smart city initiative
Digital strategy for a successful smart city initiativeDigital strategy for a successful smart city initiative
Digital strategy for a successful smart city initiative
 
City branding Moscow Rome-Istanbul
City branding Moscow Rome-IstanbulCity branding Moscow Rome-Istanbul
City branding Moscow Rome-Istanbul
 
London city branding
London city branding London city branding
London city branding
 
City Branding- The cases of Lisbon & Seoul
City Branding-  The cases of Lisbon & SeoulCity Branding-  The cases of Lisbon & Seoul
City Branding- The cases of Lisbon & Seoul
 
Profil propinsi banten
Profil propinsi bantenProfil propinsi banten
Profil propinsi banten
 
Dubai Tourism
Dubai TourismDubai Tourism
Dubai Tourism
 
City Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and ParisCity Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and Paris
 
بحث تخطيط مدن 3
بحث تخطيط مدن 3بحث تخطيط مدن 3
بحث تخطيط مدن 3
 
City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).
 

Similar to Badre city branding - dubai

Study of a city dubai.
Study of a  city   dubai.Study of a  city   dubai.
Study of a city dubai.Soumitra Smart
 
GLITTERING DANUBE GLITZ 3
GLITTERING DANUBE GLITZ 3 GLITTERING DANUBE GLITZ 3
GLITTERING DANUBE GLITZ 3 Square Yards
 
Roger Pride, Branding of Destinations
Roger Pride, Branding of DestinationsRoger Pride, Branding of Destinations
Roger Pride, Branding of DestinationsCONVENE Vilnius
 
Supplier Registration Form
Supplier Registration FormSupplier Registration Form
Supplier Registration Formjaafarshaikh
 
India Fashion Week,Dubai 1
India Fashion Week,Dubai 1India Fashion Week,Dubai 1
India Fashion Week,Dubai 1advmustafa
 
The evolution of DUBAI
The evolution of DUBAIThe evolution of DUBAI
The evolution of DUBAIAbdul Rasheed
 
Exploration of world cities
Exploration of world citiesExploration of world cities
Exploration of world citiesMallikaMahesh1
 
My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007riyazi
 
How brands can work with bloggers - TBEX Asia 2015
How brands can work with bloggers - TBEX Asia 2015How brands can work with bloggers - TBEX Asia 2015
How brands can work with bloggers - TBEX Asia 2015Dr Jens Thraenhart
 
How dubai became dubai
How dubai became dubaiHow dubai became dubai
How dubai became dubaiNeha Choudhary
 
Arabia - The New World Center for Hospitality Design
Arabia - The New World Center for Hospitality DesignArabia - The New World Center for Hospitality Design
Arabia - The New World Center for Hospitality Designjbricedesign
 
Graduation Thesis Defense
Graduation Thesis DefenseGraduation Thesis Defense
Graduation Thesis DefenseMai Duc Ha
 
Итоги секции «Идентичность и маркетинг города»
Итоги секции «Идентичность и маркетинг города»Итоги секции «Идентичность и маркетинг города»
Итоги секции «Идентичность и маркетинг города»moscowuforum
 

Similar to Badre city branding - dubai (19)

Dubai salvador
Dubai salvadorDubai salvador
Dubai salvador
 
Dubai
Dubai Dubai
Dubai
 
Dubai
DubaiDubai
Dubai
 
Study of a city dubai.
Study of a  city   dubai.Study of a  city   dubai.
Study of a city dubai.
 
GLITTERING DANUBE GLITZ 3
GLITTERING DANUBE GLITZ 3 GLITTERING DANUBE GLITZ 3
GLITTERING DANUBE GLITZ 3
 
NMDL BMW
NMDL BMWNMDL BMW
NMDL BMW
 
Starbuck (1)
Starbuck (1)Starbuck (1)
Starbuck (1)
 
starbuck (1)
starbuck (1)starbuck (1)
starbuck (1)
 
Roger Pride, Branding of Destinations
Roger Pride, Branding of DestinationsRoger Pride, Branding of Destinations
Roger Pride, Branding of Destinations
 
Supplier Registration Form
Supplier Registration FormSupplier Registration Form
Supplier Registration Form
 
India Fashion Week,Dubai 1
India Fashion Week,Dubai 1India Fashion Week,Dubai 1
India Fashion Week,Dubai 1
 
The evolution of DUBAI
The evolution of DUBAIThe evolution of DUBAI
The evolution of DUBAI
 
Exploration of world cities
Exploration of world citiesExploration of world cities
Exploration of world cities
 
My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007
 
How brands can work with bloggers - TBEX Asia 2015
How brands can work with bloggers - TBEX Asia 2015How brands can work with bloggers - TBEX Asia 2015
How brands can work with bloggers - TBEX Asia 2015
 
How dubai became dubai
How dubai became dubaiHow dubai became dubai
How dubai became dubai
 
Arabia - The New World Center for Hospitality Design
Arabia - The New World Center for Hospitality DesignArabia - The New World Center for Hospitality Design
Arabia - The New World Center for Hospitality Design
 
Graduation Thesis Defense
Graduation Thesis DefenseGraduation Thesis Defense
Graduation Thesis Defense
 
Итоги секции «Идентичность и маркетинг города»
Итоги секции «Идентичность и маркетинг города»Итоги секции «Идентичность и маркетинг города»
Итоги секции «Идентичность и маркетинг города»
 

More from Abdeslam Badre, PhD

Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...
Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...
Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...Abdeslam Badre, PhD
 
1. 1st international conference of women in science without borders
1. 1st international conference of women in science without borders1. 1st international conference of women in science without borders
1. 1st international conference of women in science without bordersAbdeslam Badre, PhD
 
Leveraging science diplomacy for public good in africa
Leveraging science diplomacy for public good in  africaLeveraging science diplomacy for public good in  africa
Leveraging science diplomacy for public good in africaAbdeslam Badre, PhD
 
NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...
NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...
NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...Abdeslam Badre, PhD
 
Supranational Integration Versus Intergovernmental Structure: The European U...
Supranational Integration Versus Intergovernmental Structure:  The European U...Supranational Integration Versus Intergovernmental Structure:  The European U...
Supranational Integration Versus Intergovernmental Structure: The European U...Abdeslam Badre, PhD
 
The Archetect and the Ruin: Richard C. Holbrooke and the Bosnian Conflict
The Archetect and the Ruin: Richard C. Holbrooke and the Bosnian ConflictThe Archetect and the Ruin: Richard C. Holbrooke and the Bosnian Conflict
The Archetect and the Ruin: Richard C. Holbrooke and the Bosnian ConflictAbdeslam Badre, PhD
 
Deconstructing the “Arab Spring”: A Constrcutivist Analysis
Deconstructing the “Arab Spring”: A Constrcutivist AnalysisDeconstructing the “Arab Spring”: A Constrcutivist Analysis
Deconstructing the “Arab Spring”: A Constrcutivist AnalysisAbdeslam Badre, PhD
 
Corporate Social Responsibility in the MENA Regions - Abdeslam Badre
Corporate Social Responsibility in the MENA Regions - Abdeslam BadreCorporate Social Responsibility in the MENA Regions - Abdeslam Badre
Corporate Social Responsibility in the MENA Regions - Abdeslam BadreAbdeslam Badre, PhD
 
Cooperative Learning and Learners' Autonomy
Cooperative Learning and Learners' AutonomyCooperative Learning and Learners' Autonomy
Cooperative Learning and Learners' AutonomyAbdeslam Badre, PhD
 
A Glance at Major Literary Movements
A Glance at Major Literary MovementsA Glance at Major Literary Movements
A Glance at Major Literary MovementsAbdeslam Badre, PhD
 
Towards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional Training
Towards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional TrainingTowards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional Training
Towards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional TrainingAbdeslam Badre, PhD
 
Towards a Capacity-Building and Apprenticeship Education within African Nations
Towards a Capacity-Building and Apprenticeship Education within African Nations Towards a Capacity-Building and Apprenticeship Education within African Nations
Towards a Capacity-Building and Apprenticeship Education within African Nations Abdeslam Badre, PhD
 
The Role of Non-State Actors in Interfaith Bridging
The Role of Non-State Actors in Interfaith BridgingThe Role of Non-State Actors in Interfaith Bridging
The Role of Non-State Actors in Interfaith BridgingAbdeslam Badre, PhD
 
Visual arts for Diplomacy - European Arts in China Land
Visual arts for Diplomacy - European Arts in China LandVisual arts for Diplomacy - European Arts in China Land
Visual arts for Diplomacy - European Arts in China LandAbdeslam Badre, PhD
 
The History and Evolution of The British Modern Cultural Diplomacy: the Case ...
The History and Evolution of The British Modern Cultural Diplomacy: the Case ...The History and Evolution of The British Modern Cultural Diplomacy: the Case ...
The History and Evolution of The British Modern Cultural Diplomacy: the Case ...Abdeslam Badre, PhD
 
Why did the chicken cross the road?
Why did the chicken cross the road? Why did the chicken cross the road?
Why did the chicken cross the road? Abdeslam Badre, PhD
 
Abdeslam badre on culture through videos in esl teaching
Abdeslam badre on culture through videos in esl teachingAbdeslam badre on culture through videos in esl teaching
Abdeslam badre on culture through videos in esl teachingAbdeslam Badre, PhD
 

More from Abdeslam Badre, PhD (20)

Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...
Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...
Call for application - REMENA Youth Academy on Renewable Energy and Energy Se...
 
1. 1st international conference of women in science without borders
1. 1st international conference of women in science without borders1. 1st international conference of women in science without borders
1. 1st international conference of women in science without borders
 
Leveraging science diplomacy for public good in africa
Leveraging science diplomacy for public good in  africaLeveraging science diplomacy for public good in  africa
Leveraging science diplomacy for public good in africa
 
NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...
NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...
NGOs Role in Enforcing Social Corporate Responsibilities in Post-Colonial MEN...
 
Supranational Integration Versus Intergovernmental Structure: The European U...
Supranational Integration Versus Intergovernmental Structure:  The European U...Supranational Integration Versus Intergovernmental Structure:  The European U...
Supranational Integration Versus Intergovernmental Structure: The European U...
 
The Archetect and the Ruin: Richard C. Holbrooke and the Bosnian Conflict
The Archetect and the Ruin: Richard C. Holbrooke and the Bosnian ConflictThe Archetect and the Ruin: Richard C. Holbrooke and the Bosnian Conflict
The Archetect and the Ruin: Richard C. Holbrooke and the Bosnian Conflict
 
Deconstructing the “Arab Spring”: A Constrcutivist Analysis
Deconstructing the “Arab Spring”: A Constrcutivist AnalysisDeconstructing the “Arab Spring”: A Constrcutivist Analysis
Deconstructing the “Arab Spring”: A Constrcutivist Analysis
 
Corporate Social Responsibility in the MENA Regions - Abdeslam Badre
Corporate Social Responsibility in the MENA Regions - Abdeslam BadreCorporate Social Responsibility in the MENA Regions - Abdeslam Badre
Corporate Social Responsibility in the MENA Regions - Abdeslam Badre
 
Cooperative Learning and Learners' Autonomy
Cooperative Learning and Learners' AutonomyCooperative Learning and Learners' Autonomy
Cooperative Learning and Learners' Autonomy
 
A Glance at Major Literary Movements
A Glance at Major Literary MovementsA Glance at Major Literary Movements
A Glance at Major Literary Movements
 
Towards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional Training
Towards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional TrainingTowards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional Training
Towards a Reflective Classroom peer.doc: ESL/EFL Teachers' Professional Training
 
Towards a Capacity-Building and Apprenticeship Education within African Nations
Towards a Capacity-Building and Apprenticeship Education within African Nations Towards a Capacity-Building and Apprenticeship Education within African Nations
Towards a Capacity-Building and Apprenticeship Education within African Nations
 
The Role of Non-State Actors in Interfaith Bridging
The Role of Non-State Actors in Interfaith BridgingThe Role of Non-State Actors in Interfaith Bridging
The Role of Non-State Actors in Interfaith Bridging
 
Visual arts for Diplomacy - European Arts in China Land
Visual arts for Diplomacy - European Arts in China LandVisual arts for Diplomacy - European Arts in China Land
Visual arts for Diplomacy - European Arts in China Land
 
Visual arts - china exhibition
Visual arts - china exhibitionVisual arts - china exhibition
Visual arts - china exhibition
 
The History and Evolution of The British Modern Cultural Diplomacy: the Case ...
The History and Evolution of The British Modern Cultural Diplomacy: the Case ...The History and Evolution of The British Modern Cultural Diplomacy: the Case ...
The History and Evolution of The British Modern Cultural Diplomacy: the Case ...
 
Why did the chicken cross the road?
Why did the chicken cross the road? Why did the chicken cross the road?
Why did the chicken cross the road?
 
Reading for life
Reading for lifeReading for life
Reading for life
 
On islam
On islamOn islam
On islam
 
Abdeslam badre on culture through videos in esl teaching
Abdeslam badre on culture through videos in esl teachingAbdeslam badre on culture through videos in esl teaching
Abdeslam badre on culture through videos in esl teaching
 

Recently uploaded

How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfomnme1
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdflinciy03
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)Norah Medlin
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteriamilos639
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)linciy03
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFCaitlinCummins3
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsStefan Wolpers
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxTexas Flange
 

Recently uploaded (20)

How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 

Badre city branding - dubai

  • 1. Nation Branding & Cultural Diplomacy City Branding: Image & Reputation Analysis of Dubai* Abdeslam Badre
  • 2. Outline • The Middle East: A regional Profile • Dubai in the Middle East • Dubai’s Brand Image • Dubai’s Branding Strategies • Dubai’s Regional Competitors • Challenges Facing Dubai’s Brand
  • 3. The Middle East: A regional Profile 1 Bahrain 3 Palestine 4 Jordan 5 Kuwait 6 Lebanon 7 Qatar 8 UAE
  • 4. Stereotyping the ME • War • Terrorism • Islam • Dictatorship • Conflicts • Oppressions • Oil
  • 5. The Missing Image in the ME • Home to The First Civilizations in the World • Home of the World First Documented City • During Centuries, being a center of development and innovation • Home of the largest Oil Reserves worldwide • Cradle of the World three Monolithic Religions
  • 6.
  • 7. Dubai in the Middle East
  • 8. Dubai is the best Example of a City Brand that has established itself in a very short time.
  • 10. Dubai’s Dubai’s Brand Image • Dubai focuses on creating an image of: • Luxury • Prestige • Modernity • Regional Hub for investments
  • 11. Dubai’s Branding Strategies It is based on: • High profile Promotion • Quality Service • Luxuries Infra-Structures • Logistics • Diversifying its resources
  • 12.
  • 13. Dubai’s Regional Competitors 1. Qatar 2. Bahrain 3. AbouDhbi
  • 14. Challenges Facing Dubai’s Brand • Economic Crisis • Regional Competition • Regional Malaise • Scarcity of Resources • Dichotomy of Modernity & Tradition • Public vs. Private Sectors • Human Rights of Labors
  • 15. Reference • Robert Govrs, Oct. 2011. Brand Dubai and Its Competiters In the ME: An Image and Reputation Analysis. Place Branding and Cultural Diplomacy • http://3.bp.blogspot.com/- GMTtlEeNPOA/T7t_NRU9SwI/AAAAAAAAAcY/fEKI 9Bsxh0Y/s1600/GCC+flags.jpg • http://www.lonelyplanet.com/maps/middle- east/united-arab-emirates/dubai/ • http://www.google.de/imgres?imgurl=http