Managing Culture Diversity

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We help our clients in better understanding the art of balancing global integration and local adaptation.

Developing cultural effectiveness and building team integration
by providing consulting, assessment, training and coaching services

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Managing Culture Diversity

  1. 1. Our  Services  in   CULTURE  Diversity  Practices Excellence  through  Culture,  Talent  and  Change June 2011 Hong Kong ■ Hangzhou ■ Jakarta
  2. 2. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Executive  Summary 2 • Tjitra & associates is a management consultancy founded by Dr.Tjitra with offices in Hong Kong,Hangzhou and Jakarta. Our work focuses on the CULTURE,TALENT and CHANGE. • Over the last fifteen years,Dr.Tjitra and his team have collected International project experiences at the global,regional and national level in the US,Europe and Asia with senior leaders from over forty countries. • A team of multilingual psychologist are dedicated to strive for excellence and provide tailor-made service solutions. We devote ourselves in ensuring sustainable business results by understanding the exact needs and situation of our clients. Companies and Organizations we have been working with ...* * only selected list and not complete
  3. 3. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Our  Approach  and  Service  Portfolios 3 Globalization challenges in ensuring sustainable success in China Our APPROACH:a taylor-made solution with clear,measurable objectives Managing CULTURE diversity to create synergy across cultures
  4. 4. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Globalization  challenges   in  ensuring  sustainable  success  in  China 4 “If you can’t learn quickly, your market share will perish .... worst case, their market share has gone from 90% to 10% in three of four years. That’s the result of expecting that no special things need to be changed in China, ... and not empowering the China team.” Lee Kai-fu on the problem of western IT MNC in China (Forbes, Nov. 24 2008)
  5. 5. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 CULTURE  Diversity: Globalization  challenges  for  the  HR  partners  and  champions 5 Challenges for Chinese companies (% of respondents from companies based in China,n=63) What barriers,if any,has your company faced to undertaking activities outside mainland China? Potential customers have concerns about the quality of Chinese products Our company does not have enough managerial talent We lack sufficient capital We have an inadequate understanding of legal and/or reputation risks in other countries Cultural barriers make the business difficult to manage Customers are unfamiliar with Chinese brands Governments or other stakeholders in other countries had a negative reaction to our proposed activities Funds have been difficult to find outside mainland China Logistical barriers make the business difficult to manage Potential employees in new geographies are not familiar with our company Other Our company has faced no barriers 44 25 24 22 21 19 19 3 5 10 11 14 Three big challenges for Chinese companies’globalization • Developing Managerial Talent • Managing Cultural Barriers • Attracting International Talent Survey from McKinsey Quarterly • Most executives at Chinese companies say the biggest obstacle to the global growth of their companies is a lack of managerial talent. • During the globalization,most Chinese companies face the challenge of combining Chinese and Western forms of communication and cultural norms. • 88% of the Chinese executives said that their globalization efforts were hindered by the scarcity of people with real cross- cultural knowledge or experience managing foreign talent.
  6. 6. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Intercultural  Competence  and  Sensitivity 6 “To be effective in another culture,people must be interested in other cultures,be sensitive enough to notice cultural differences,and then also be willing to modify their behavior as an indication of respect for the people of other cultures ” (Bhawuk and Brislin,1992) Intercultural Competence Technical knowledge & skill Motivation Stress tolerance Respect for differences Harmony preservationSelf Control Awareness of communication symbols Language skill Verbal & non verbal expression Attribution process of information Cultural empathy Intercultural Sensitivity Intercultural Communication Competence
  7. 7. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Our  approach   in  assisting  our  clients  ensuring  measurable  results 7 “... That’s the result of expecting that no special things need to be changed in China, ... and not empowering the China team.” Lee Kai-fu on the problem of western IT MNC in China (Forbes, Nov. 24 2008)
  8. 8. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Tailor-­‐Made  Solution  with  clear  objectives  and   in-­‐depth  understanding  at  the  beginning  of  the  cooperation 8 1 2 3 4 Objective Agreement on Project Objective & Expected Results Analysis Deep Understanding on Clients’Current Situation Design Process and Method Design Evaluation Evaluation and Follow Up5 Execution Project Implementation Expected Results
  9. 9. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Increasing  cultural  effectiveness  and  team  integration   by  providing  consulting,  assessment,  training  and  coaching  services   9 ✓ Research-based development program on intercultural sensitivity and cross- cultural learning • Intercultural competence and sensitivity • Effective learning behavior of employees in multinational companies in Chinese cultural context • Role understanding and training effectiveness of corporate trainers in Chinese culture context ✓ Talent management and organizational change program in cross-cultural context Our projects covers ... ✓ Cultural awareness training / workshop ✓ Cross-cultural assessment center ✓ Executive leadership coaching ✓ Working and living abroad ✓ Global player/International sales ✓ International high potential program ✓ Multi-cultural team building workshop / team coaching ✓ International project management ✓ Working effectively in virtual team ✓ Diversity management ✓ Diversity guideline ✓ Corporate culture system Tailor-made integrated solution
  10. 10. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 We  help  our  clients  in  better  understanding  the  art  of   balancing  global  integration  and  local  adaptation 10 • Conducted more than 100 cultural awareness training workshops in Europe and Asia in the last twelve years • Attended by more than 1000 European and Asian leaders across different hierarchies,functions and industries,incl.C-level senior executives • Diverse theme focus in intercultural management,incl.culture shock,intercultural communication,cross-cultural leadership,multinational teamwork, international sales,and negotiation • Cultural general approach for the global players and cultural specific approaches for the international assignees Lunch Dinner Break Break Day 3 … on the Way to Cross-Cultural Synergy Personal Charter & Learning Plan Day 1 Critical Situations in Working Places My understanding of others: Self and other perception Culture & Management: Working in International Environments Cultural Encounter Situations Learning in Action Short Lecture & Discussion Joint Dinner Case Study: Cross-cultural Leadership Day 2 Communication Across Cultures Role Play: “First Meeting” Case and Role Play: Conflict Management and Team Building General cultural awareness training design
  11. 11. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Innova  Lab  Research  and  Development -­‐  ensuring  innovation  and  sustainable  impacts 11 • Building the Global Competence for Asian Leaders • International Employability:Development of Intercultural Competence of German and Chinese Young Professionals • Effective Teamwork at the Top Management Team in International Joint Venture • Cross-Cultural Learning Behavior:Effectiveness of the Western Technology Transfer Approaches in China • Comparative Studies on Chinese-Indonesian Intercultural Competence and Sensitivity • Chinese Intercultural Competence and Sensitivity in Tourism Industry • Strategic Decision Making in Chinese and Multinational Teams • Intercultural Perspectives of International Post-Merger Integration • Intercultural Synergy in Professional Team • Development of Intercultural Training for Indonesia Students in Germany • Emotional Intelligence in Workplace:Buffering Effects of Supervisor Support between Emotional Labor and Affective Commitment • Multiple Role Understanding and Training Effectiveness of Corporate Trainers:Chinese Culture Based Study Research and Development Projects • Ensuring excellent quality and state-to-the-art products,brands and expertise • Developing high-impact,sustainable products • Sharing knowledge from practical research with our customer and partner community Mission of Innova Lab
  12. 12. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Managing  CULTURE  diversity   to  create  synergy  across  cultures   12 “If you can’t learn quickly, your market share will perish .... worst case, their market share has gone from 90% to 10% in three of four years. That’s the result of expecting that no special things need to be changed in China, ... and not empowering the China team.” Lee Kai-fu on the problem of western IT MNC in China (Forbes, Nov. 24 2008)
  13. 13. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Strategic  Workshop  for  Multicultural  Top  Management  Team 13 OBJECTIVE Improving communication and cooperation between Chinese and foreign parts & Achieving common understanding on organizational vision and strategy BACKGROUND - Chinese-Europe joint venture with main business in high-tech industry,has more than 5000 employees and an annualized yield of about 4 billion yuan. - The surge capacity from business,intensive industry competition,and ineffective cooperation and communication between Chinese and foreign staffs became the big challenges to the business development. EXPECTED RESULT - Understanding organizational situation clearly from different perspectives - Exploring challenges the organization faced and identifying critical ones - Discovering influencing factors for different challenges - Developing action plan for the future implementation BEST PRACTICE
  14. 14. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Strategic  Workshop  Sample  for  Multicultural  Top  Management  Team 14 Day 1 Day 2 Joint Dinner & Informal Discussion Break Reflection,Feedback & Closing Objective,Expectation and Agenda Welcome & Introduction Creating Cultural Synergy Working Effectively in Multicultural Environment Plenary Discussion on the Results Presentation on Organizational Flash Analysis Result Organizational Flash Analysis Result Lunch Break Short lecture on Cross-Culture Team Building & Leadership Personal Development and Action Plan Group Work & Problem Solving: Become Competent Leader in Multicultural Workplace Group Work & Problem Solving: Problem prioritization,deep discussion and strategy identification Short lecture on Intercultural Sensitivity and Competency Theory/Tool * * selected based on organizational flash analysis result Short Lecture & Discussion Learning in Action Optional BEST PRACTICE Preliminary Study Flash Analysis Expected Result Workshop / Trainshop Project / Team / Individual Coaching,Adaptation, Follow-Up and Evaluation Agreed on Objectives Analysis & Agreement Ensure Sustainable Impact Measurable Result General Approach for Tailor-Made Solution Exploration and Implementation Main Intervention
  15. 15. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Our client said ... Understanding across cultures • It is important for me to get the awareness how cultural differences influence our communication and understanding.It will be helpful for the cooperation with my foreign partners in the future work! • I realize that cross-cultural issues influence on our working approach, team spirit,organizational strategy,and action agreements. • The seminar is wonderful! It creates an open and free atmosphere to encourage the communication between the Chinese and foreign parts. • I enjoyed the open communication during the plenary discussion very much.I hope we could keep the openness from now on to get much better performance and achieve our goals more effectively! Open communication • I feel we are a team,a team of this company. • The feeling of“We are ...”gives me the confidence to solve our current problems and also the success in the near future. • We begin to get common understanding in organizational strategy and development. Clear strategic vision Participants’  reOlection  demonstrates  their  signiOicant  clearness  about  the   organizational  strategy  and  willingness  to  cooperate  between  Chinese  and  foreign  parts 15 BEST PRACTICE
  16. 16. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Team  and  Management  Effectiveness: Interactive  Workshop  for  the  APAC  Top  Management  Team 16 OBJECTIVE Improve management effectiveness and business integration across countries in APAC team. BEST PRACTICE BACKGROUND - Our client is one of the Fortune Global 500 in the high-tech manufacturing industry. - New business strategy and matrix organization,which aims at better integration of the business across different countries in APAC,were just launched. EXPECTED RESULTS - Clarifying goals,improving team synergy,and solving current problems - Discovering potential and leveraging strengths across different countries - Having open discussion within the team,especially on negative issues - Learning teamwork skills and tools to improve effectiveness - Developing action plan for further implementation
  17. 17. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Three  1.5-­‐Day  Workshops  within  One  Year  Aiming  at  Improving  Managerial,   Cultural  and  Team  Effectiveness  for  APAC  Top  Management  Team 17 • Participants are all top management team members at the region of APAC. • The serial of workshops aim to improve the effectiveness and efficiency of cooperation between the members of the APAC management team. Effective Management & Team Building • Managing,performing,and living (Malik,2000) • Current status and issues • Five core issues were identified Being Effective & Get Focused Trust & Awareness 1 2 3 • Habits of highly effective manager (Div.Authors) • Focus on few • Belbin Team Roles • Personal development plan • Assessment of strengths and challenges • Outdoor games • Collegial coaching Main concepts developed for meeting our client’s expectations BEST PRACTICE
  18. 18. Excellence through Culture, Talent and Change Culture Profile_EN ver./110610 Hong Kong Office: 31/F,Tower One,Times Square 1 Matheson Street,Causeway Bay HONG KONG 香港銅鑼灣勿地臣街 1 號 時代廣場一座31樓 Phone +852 2824 8521 Fax +852 2107 3699 Contact  Address 18 Contact Person: Daisy Zheng Phone +86 571 8763 1203 Fax +86 571 8763 1210 Email:d.zheng@tjitra.com Hangzhou Office: Guangyin Plaza,Suite 812,42 Fengqi Road Hangzhou 310010 P.R.CHINA 中国浙江省杭州市凤起东路42号广茵大厦812 Phone + 86 571 8763 1203 Fax + 86 571 8763 1210 Jakarta Office: Menara BCA  50th Floor,Jl.MH.Thamrin No.1 Jakarta 10310,INDONESIA Phone + 62 21 2358 4616 Fax + 62 21 2358 4401

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