Business models for Bitcoin/Blockchain companies

1. Blockchain value cases in startup
scenescene
Dr. Tarmo Ploom, Distinguished Enterprise Architect

2. Agenda
• Objective
• Chrossing the chasm
• Current bitcoin ecosystem
• Some selected business cases in bitcoin ecosystem
• Potential of blockchain• Potential of blockchain
• Some selected business cases in blockchain ecosystem
• Swiss blockchain ecosystem
• Twitter example
• Blockchain killer applications
• Sustainable blockchain business models
• Q/A

3. Objective
• Technology is there, but how to use it?
• How to use Blockchain/Bitcoin to generate profit?
• Diffusion of innovation?
• Are there sustainable business models in Blockchain/Bitcoin?

4. Where is the growth?

5. Chrossing the chasm

6. WEF prediction, tipping points
http://www3.weforum.org/docs/WEF_GAC15_Technological_Tipping_Points_report_2015.pdf

7. Diffusion of innovation

8. Current bitcoin ecosystem

9. Follow VC money in bitcoin
investments

10. Some selected business cases in
bitcoin ecosystem
• Mining – high initial investment, high uncertainity, variable
cash flow
• Trading – 1% from trading volume, more predictable
• API providers – Pay as you go model
• Infrastructure providers – initial fee + annual fee• Infrastructure providers – initial fee + annual fee
• Payment processing – 1% per payment
• Wallets – advertisement
• Consulting

11. Potential of blockchain

12. Blockchain VC money flows

13. Swiss blockchain ecosystem

14. Twitter business case
• How does Twitter make money?
• It took ca 4 years for Twitter to figure out
how to make money with Twitter
• Solution was API-s
• Twitter API-s are most called API-s in the• Twitter API-s are most called API-s in the
world, more then 15E9 times ber day
• Twitter created real time mood analysis
capability for the world

15. What are killer apps for blockchain?
• M2M paiments for IoT?
• Ressource allocation in shared P2P economies?
• P2P facebook?
• P2P dropbox (for example StorJ)?
• P2P Twitter (for example Twister)?• P2P Twitter (for example Twister)?
• P2P Ebay (for example OpenBazaar)?
• Secure messaging (BitMessage)?
• Digital identity management (BitID)?

16. Sustainable blockchain business cases?
• Reengineer old business models (current focus)
– Blockchain business models are based on cannibalizing existing
business models, which are too expensive, too slow or nonexisting
– Cost of such services will converge to energy price
– Those with cheepest energy will profit
• New business models (future focus)
– Create new markets which did not exist before (like Twitter)
– P2P society?

17. Q/A

18. Appendix

19. Bitcoin Suisse AG

20. Lykke

21. iProtus

22. Xapo

23. MetaCo

24. Monetas