BBA 2201, Principles of Accounting I 1 Course Learnin.docx

BBA 2201, Principles of Accounting I 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
1. Examine the accounting cycle.
2. Identify business transactions.
3. Generate inventory systems and costing methods.
4. Appraise the classes and transactions of liabilities.
4.1 Describe the three main characteristics of liabilities.
4.2 Explain why it is important to classify liabilities into short
and long term.
6. Analyze financial statements to inform decision makers.
8. Compare International Financial Reporting Standards (IFRS)
to Generally Accepted Accounting
Principles (GAAP).

Course/Unit
Learning Outcomes
Learning Activity
1 Final Exam
2 Final Exam
3 Final Exam
4
Unit Lesson
Chapter 11
Chapter 14
4.1
Unit Lesson
Chapter 11
Chapter 14
Unit VIII Essay
4.2
Unit Lesson
Chapter 11
Chapter 14
Unit VIII Essay
6 Final Exam
7 Final Exam
8 Final Exam

Reading Assignment
Chapter 11: Current Liabilities and Payroll
Chapter 14: Long-Term Liabilities
UNIT VIII STUDY GUIDE
Liabilities
UNIT x STUDY GUIDE
Title
Unit Lesson
Liabilities
In the accounting equation, assets = liabilities + equity, we can
see that there are two claims to the assets of a
business—creditors and owners. The accounting equation can
also be written as: assets – liabilities = equity.
In this equation, we can see that the liabilities of a business
require the use of assets to satisfy the amount

owed.
A liability is an amount owed to lenders, suppliers, or
government agencies and requires the use of assets or
future revenues to satisfy the debt. There are two categories of
liabilities—current and long term. A current
liability is the amount owed that must be paid within one year
or within the company’s operating cycle,
whichever is longer (Miller-Nobles, Mattison, & Matsumura,
2018).
The most common current liability is accounts payable. An
account payable is an amount due a vendor or
supplies for products, supplies or services (Miller-Nobles et al.,
2018). Retail businesses will also have sales
tax payable. Sales tax payable is the amount of sales tax
collected by the retailer that must be remitted to the
tax agencies (Miller-Nobles et al., 2018). Because the accounts
payable and sales tax payable are due within
one year (generally due within 30 days) they are a current
liability.
Some businesses will receive cash payments in advance of
providing a service, which is referred to as
unearned revenue (or deferred revenue). Many gyms and fitness
centers will have deferred revenue. If you
have ever paid for a year’s membership at the beginning of the
year to receive a discount, then you were
involved in a transaction with unearned revenue. The gym does
not earn the revenue until they have provided
you with the monthly membership.
For example: If you were to purchase a one year membership
for $600, the gym would debit cash for $600
and credit unearned revenue for $600 (a liability). As each

month passes, and you do not discontinue your
membership, the gym will record revenue on a monthly basis.
Each month the gym will record $50 of revenue
($600 divided by 12 months). The gym will debit unearned
revenue and credit revenue for $50.
Long-term liabilities are liabilities that will become due beyond
one year or beyond the company’s operating
cycle (Miller-Nobles et al., 2018). A mortgage payable, note
payable, or bonds payable are examples of long-
term liabilities. Generally, most long-term liabilities have a
current portion as well.
For example: Let’s say that a company has a 30-year mortgage
on their office building. The mortgage is
$500,000, payments are due monthly with an interest rate of
4.0%. The first year’s amortization is below
in Figure 1.
Figure 1
UNIT x STUDY GUIDE
Title
In this case, the loan was entered into on January 1, 2015 for
$500,000. The company would record a current

liability in the amount of $8,057.94 and a long-term liability in
the amount of $491,942.06. The current liability
portion is shown as a current liability on the balance sheet and
listed as “Current portion of long-term debt.”
Also, notice that with each payment being made, the payment
amount remains the same but the allocation
between principal and interest changes with each payment. On
this particular amortization, the total payments
of $2,387.08 will be $859,348.80 over the course of 30 years.
Of this amount, $500,000 is principal and the
remaining $359,348.80 is interest expense. The final exam
contains questions and problems related to the
concepts covered in this unit. If you need extra practice working
these problems, be sure to review the
examples created by the CSU Math Center in the suggested
reading section of this unit.
Reference
Miller-Nobles, T., Mattison, B., & Matsumura, E. M. (2018).
Horngren’s accounting (12th ed.). Upper Saddle
River, NJ: Pearson.
Suggested Reading
The CSU Math Center has created sample problems and
examples that will
help you to complete the problems on the unit assessment. For
more detailed
explanations or to receive a lesson recorded by the Math Center,
please contact

a math specialist at [email protected] or submit a math
center request by clicking here.
Click here to access the Unit VIII example worksheet.
Learning Activities (Nongraded)
Nongraded Learning Activities are provided to aid students in
their course of study. You do not have to
submit them. If you have questions, contact your instructor for
further guidance and information.
Flash cards
For a review of the Key Terms of the unit, click here to access
the interactive Unit VIII Flashcards in
PowerPoint form. (Click here to access a PDF version.)
mailto:[email protected]
https://mycsu.columbiasouthern.edu/student/forms/courses/math
-center-request/
https://online.columbiasouthern.edu/bbcswebdav/xid-
112333775_1
112333763_1
112333762_1

Running head: COMMUNICATION STRATEGY 1
COMMUNICATION STRATEGY 7
Effective Communication Strategy for Business Success- A
Case Study of Google Company
Student Name
University Affiliations
Date
Communication strategy is an important aspect of any business.
It basically entails a plan to achieve communication objectives.
Some companies effectively adopt communication strategies
while others perform dismally in the area. Google Inc. is an
example of a company that employs a comprehensive
communication strategy. The strategy applies to marketing
communications, public relations, and internal communications.
Google’s communication strategy impacts positively on sales,
services, and continuous improvement.
Girard discusses how innovative communication processes have
helped Google Company resolve information blockages. The top
reason Girard holds that position is that efficient
communication strategy has led to harmony, trust and openness
within the ranks of the company. As an illustration,
transparency, an aspect of communication, represents the
cornerstone of the company’s culture. Google’s Human
Resource Officers are trained to inspire employees to believe
that fellow employees are good. As such, a newly hire at the
company, say a software engineer is granted full access to
almost all of the company’s code on the first day of reporting to

work. Besides, the company holds weekly all-hands meetings
attended by the company’s co-founders (Girard, 2009). The
meetings look into updates from the previous week.
A second reason Girard holds that position is that
communication strategy has boosted the company’s marketing
efforts a great deal. As a tactic that employs communication,
the company employs a myriad of product promotional
methodologies. One of them is advertising by the use of
communication media such as radio, television, and social
media. Further, Google’s advertising communicates through
conventional, traditional newspapers, magazines, and outdoor
advertising. The other common promotional method employed
by Google is direct marketing. Besides Google engages in
personal selling.
A third reason Girard holds that position is that Google’s
communication strategy has led to the creation and sustenance
of a positive image among stakeholders through provision for
the engagement in public relations. Google relies on a number
of tools and techniques to help it form meaningful relationships
with stakeholders. One of the commonly used techniques is
press release (Girard, 2009). The other proficiency employed by
our company of interest is the regular preparation and
distribution of newsletters. Other than press releases and
newsletters, the company participates in public events and
conferences. For further enhancement of goodwill among
partners and clients, the company engages in reward schemes.
The communication strategy positively impacts the organization
in various levels of operation. In the sales level, the different
promotional techniques employed by Google see to it the
reaching of a wide market of consumers. Further, direct
marketing which entails communicating directly to potential
customers through text messages, online adverts, email
messages, and personalized promotional letters creates a
personal touch with the customer. Quite often, the result is
increased customer loyalty and enhanced goodwill of the
company among consumers, both current and potential

(Chatzigiannakis et.al, 2004). Personal selling which entails
Google sending its agents to potential consumers to sell
products personally has a desirable impact of building trust with
the customer. Besides, the beauty of the technique is that it
guarantees immediate feedback. Press releases increase the
confidence of stakeholders in the company, therefore,
increasing the likelihood of the personalities to enter business
deals with Google Inc. Newsletters are platforms for outlining
the company’s products, both present and prospective. Besides,
it provides insights into products that customers may be
experiencing in interaction with various products. The catalogue
role of a newsletter enables consumers to compare notes and
make up their minds to buy Google’s products.
Turning to service, openness and trust created by entrusting
employees with the company’s sensitive data and code boosts
employee satisfaction and improves their morale a great deal.
During the weekly meetings held, 30 minutes of the meetings
are dedicated to the fielding of questions by any person in the
company on any imaginable topic. As such, the meetings
provide a platform for seeking clarifications regarding services
to customers. Besides, employees get an opportunity to air any
possible grievances and challenges they may be going through
in the course of delivering services. The trust created between
employees enhances teamwork which taps the resultant synergy
for quality customer service. In general, motivated employees
have a higher likelihood of serving with passion
(Chatzigiannakis et.al, 2004). Besides, Google experiences
minimal turnover, a situation that assures the acquisition of
experience by employees for quality of services offered.
On continuous improvement, Google engages in public relations
by the employment of a range of techniques for efficiency.
Pressers give information of interest to interested parties. Such
information ranges from the hiring of key staff members to
launch of products. Dissemination of information prompts the
airing of views and recommendations by intended audiences for
improvement of Google. Similarly, newsletters update interested

parties on interesting developments within the company. Such
information elicits discussions that Google taps into for
enhancement of operations and products. Participation in public
events by Google presents opportunity for meeting and
interacting with customers and other stakeholders. Examples of
events that Google participates in include the Firebase Summit,
Android development summit, and chrome development summit.
Such summits involve the showcasing of new knowledge and
technologies that Google adopts for improvement. In addition,
reward schemes invite creativity and innovation among
participants. Examples of such programs include 2019 Google
play awards and the Google Premier Partner Awards. The
creativity and innovation exhibited by participants represent
opportunities for improvement by Google.
A potential problem with the communications in Google is the
possible leaking of sensitive information. Since all employees
access the information, it is possible for competitors to
approach an employee and bribe them into sharing the
information. However, use of effective management skills to
improve the morale of the employees would effectively counter
the challenge. Potential motivational strategies would involve
rewarding employees fairly, respecting them, giving them an
opportunity to grow, and making them part of the organization.
Previously, I worked for Chic-fil-A. Though it has a
communication strategy in place, the strategy was not as
effective as that of Google Company. The former particularly
performs dismally in internal communications and public
relations. Borrowing Google’s communication strategy would
change the organization for the better. Integration of the
strategy in Chic-fil-A would involve a number of important
steps. One of them would be acknowledging impoverished
communication strategy and pointing to the need to review it.
The major shortcomings of the current strategy should be
highlighted. Next, a team of reviewers would be dispatched for
a benchmark at Google. Information obtained from the
benchmarking session would be used for preparation of a new,

comprehensive strategy that takes care of the three important
aspects of business operations (Alvesson, & Sveningsson,
2015). For success of the review, employees should be fully
involved in the whole process. After development of a new
communication strategy, necessary systems should be put in
place for its effective implementation. Further, internal
communication should be enhanced to communicate the new
strategy widely and repetitively. During implementation, cross-
functional teams should be created to help in comparing of
notes. Finally, post-implementation reviews should be
undertaken on regular basis.
In conclusion, Google’s communication strategy is successful a
great deal. The strategy has resulted to enormous benefits in
sales, service-delivery, and continuous improvement. Indeed, I
may recommend the strategy to my former employer, Chic-fil-
A. Implementation of the strategy in Chic-fil-A would involve a
number of decisional steps.
References
Alvesson, M., & Sveningsson, S. (2015). Changing
organizational culture: Cultural change work in progress.
Routledge.
Chatzigiannakis, I., Nikoletseas, S., & Spirakis, P. (2001,
October). An efficient communication strategy for ad-hoc
mobile networks. In International Symposium on Distributed
Computing (pp. 285-299). Springer, Berlin, Heidelberg.
Girard, B. (2009). The Google way: How one company is
revolutionizing management as we know it. No Starch Press.
RUNNING HEADER: ORGANIZATIONAL
COMMUNICATION
ORGANIZATIONAL COMMUNICATION 4

Organizational Communication
Name
Institution
Organizational Communication
Effective communication is quite important in every
organization. It can help change its processes, behaviors and
culture (Miller, 2011). Communications plays a vital role in
customer relations, employee management, product
development-virtually every element of a business’ operations.
Employees form a key audience since they usually serve as the
pipeline to other audiences. If the workforce is well engaged
and informed, there is a high probability that communication
with other parties will be strong too.
Communication becomes even more critical if it’s flowing
between managers or leaders and other staff. For one to be able
to effectively lead others, he should possess effective
communication skills. Otherwise, a leader or manager will lose
the credibility needed to implement the objectives of his
employer and will struggle to rally other employees behind him
(Mumby, 2012). A manager who is capable of communicating
well has the ability to become a good problem solver, which is
becoming an increasingly important skill in today’s diverse
workplace.
The video used for purposes of this assignment is Satya
Nadella address to Microsoft’s employees at a “Meet the CEO”

event in 2014. Satya Nadella is the CEO of Microsoft. In the 44
seconds video clip, Satya is seen giving a speech to thousands
of employees after which they animatedly clap for him. In his
speech Satya is telling the employees that the business of
Microsoft does not respect tradition. In his words, technology is
all about innovation. He tells the employees that they all have a
collective challenge to make Microsoft succeed in the highly
competitive industry.
As Satya gives his speech, one can see that he is making
facial expressions and using hand gestures to put his message
across. The employees can be seen responding by cheering,
clapping and some giving standing ovations. Choosing to give
his speech orally by word of mouth increased the likelihood of
him getting feedback from the employees. The response would
have been totally different if he had used a different channel,
for instance, such as the use of emails or written newsletters.
When giving his speech, Satya’s speech connects with the
audience. He uses varying paces depending on the point he
wants to push to the audience. In addition to this, Satya uses a
wide range of linkers that help him to connect with the
audience. It would have been hard for a manager to send the
same of message such as the one that Satya did. A large number
of managers lack the ability to communicate effectively with
their employees (Miller, 2011). This kills engagement, retention
and productivity in an organization. Probably if the same
message had been given to a manager they would totally fail to
engage the audience. The leading cause of this is likely to be
lost trust and low morale.
In the modern business world, effective communication
between managers, leaders and employees is key. It builds
engagement which consequently leads to increase productivity,
reduced turnover and increased productivity. Unfortunately,
management tends to lack proper communication skills, causing
low engagement in the workplace. What makes the difference
between good teams and great ones is not skill or talent, it is the
ability to work together in order to achieve a common goal.

Managers and leaders have a responsibility to ensure that
everybody strives to achieve a common goal, and this can only
be done through maintaining open lines of communication.
Achieving this goal would encourage collaboration, enhance
problem solving capabilities and allows for proper motivation.
References
Miller, K. (2011). Organizational Communication: Approaches
and Processes. Cengage Learning
Mumby, D.K. (2012). Organizational Communication: A
Critical Approach. SAGE Publications, Inc
BBA 2026, Organizational Communication 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
8. Create a communication strategy that fosters change and
innovation.
8.1. Develop a solution that will solve an organizational issue
and meet the needs of the people
involved.
8.2. Compile a report that includes potential audience analysis,
a purposeful message, and a
type of channel that could be used for feedback.

Reading Assignment
In order to access the following resources, click the links
below:
Law, S., & Verville, J. (2011). Human roles and communication
strategies of corporate identity performance:
Enhancing global image, leadership, and legacy of a high-tech
leader. Academy of Marketing Studies
Journal, 15(2), 17-32. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://s
earch.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/915080810?accountid=33337
Neal, K. (2010). Stepping up to the plate: Developing an
effective business communication strategy.
Information Management Journal, 44(2), 38-41. Retrieved from
earch.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/227765267?accountid=33337
Click here to view the Unit VIII Presentation.
Click here to view the Unit VIII Presentation transcript.
Course/Unit
Learning Outcomes

Learning Activity
8
Unit Lesson
Unit VIII Presentation
Article: “Human roles and communication strategies of
corporate identity
performance: Enhancing global image, leadership, and legacy of
a
high-tech leader”
Article: “Stepping up to the plate: Developing an effective
business
communication strategy”
Unit VIII Mini Project
8.1
Unit Lesson
business
8.2
Unit Lesson
business

UNIT VIII STUDY GUIDE
Creating a Communication Strategy
that Fosters Change and Innovation
earch.proquest.com.libraryresources.columbiasouthern.edu/docv
iew/915080810?accountid=33337
53426677_1
53427147_1
UNIT x STUDY GUIDE
Title
Unit Lesson

Introduction
Part of the focus of the case study in the Unit VII Lesson
centered on how Tim Cook created a communication
strategy for Apple that fosters change and innovation in the
technical industry. Although it was not the primary
focus of Unit VII, the ideas overlapped during the discussion of
how Cook addressed the FBI’s legal request
to create software that would unlock the iPhone encryption and
put their customers’ data at risk.
This is a theme that has run through the course from the start;
none of these ideas exist in isolation. Each unit
lesson, each group of readings, and each assignment has been
designed to work together. What has been
discussed in each unit has a direct and immediate connection to
the other seven.
The focus of this unit, therefore, is not the “final” element but,
rather, is one part of the whole process of
organizational communication.
Understanding and Analyzing Business Communication
Situations
In the modern business environment, organizations can
experience a distinctive competitive advantage when
employees strategically manage a corporate communications
strategy (Law & Verville, 2011). The best way
to approach any organizational communication situation is to be
conscious of the context in which it occurs
and the options that are available. Develop a solution that will
both solve the organizational issue and meet
the needs of the people involved.

In “Stepping Up to the Plate: Developing an Effective Business
Strategy,” Ken Neal (2010) recommends using
strategic and persuasive business techniques to create a
communication strategy that fosters change and
innovation in an organization. Neal describes a three-step
process, which has been outlined below:
1. Show how the recommended change will benefit the personal
needs of executives.
2. Create a level of professional standing within the
organization.
3. Decide how to construct a message in the most persuasive
manner for the audience.
Neal (2010) focuses on influencing one’s superiors in the
organization, but it is important to know what exactly
is at stake in the situation for the entire organization and who
will be affected. An employee should think about
his or her own personal needs, fellow employees, supervisors,
and anyone associated with the company. The
message will be most effective if the sender thinks of the entire
organizational context and the larger context
of shareholders, customers, and regulators.
Neal (2010) recommends communicating strategically:
analyzing the audience, being purposeful in the
message, and listening to feedback. The first task is audience
analysis, which involves determining how much
the audience knows about the topic and how they are likely to
respond to the message. This leads into being
purposeful in how the message is constructed: What must this
message do to solve the organizational issue,
and what information does it need to include? Finally, with
feedback, the sender can learn what he or she

needs to do to build support for the message and learn any
objections to the information by different
members/segments of the audience.
Neal (2010) provides an example of an employee suggesting
that his company implement a records retention
schedule:
1. What am I trying to achieve? The employee wants the senior
management in the organization to
approve a new schedule for records retention.
2. How will my audience react to what I am trying to achieve?
The executives do not believe this is an
important issue for the organization at the current time.
3. Will my message be resisted? The company has other
priorities that demand time and resources.
4. What do I know about my audience that will help me tailor
my message? Senior management does
not want the company to be legally liable for failing to be
compliant and meet government regulations.
To demonstrate the importance of the proposal, examples will
be used from other companies that did
not have adequate records retention systems.

UNIT x STUDY GUIDE
Title
In the scenario, Neal (2010) points out that the records manager
was able to put together a business case
that cost $10,000 but saved the company four million to five
million dollars in fines by focusing his message
on the need for security. The records manager was able to foster
change and innovation in his department
because he had the communication skills to “sell” the new
records retention schedule program.
Case Study: How Microsoft Created a Communication Strategy
that Fosters Change and Innovation
In “Human Roles and Communication Strategies of Corporate
Identity Performance: Enhancing Global Image,
Leadership, and Legacy of a High-Tech Leader,” Sweety Law
and Jacques Verville (2011) discuss the way
that corporations establish their identities through strategic
communication and codes of conduct. The authors
focus on Microsoft’s Unlimited Potential website and the
communication strategies that the company utilizes.
Communication experts Balmer and Gray explain in the article
that creating a communication strategy for
managing the identity of an organization can create a
competitive advantage (as cited in Law & Verville,
2011).
In order to function within the process, the message needs to be
clear, complete, and correct. It has to save
the readers’ time and build goodwill. The Unlimited Potential
website has a neat, orderly, and user-friendly
interface with access to videos, transcripts, news articles, press

releases, and blog entries. The company
solicits feedback from visitors through social media, such as
Twitter (Law & Verville, 2011). This strategy
offers an organized approach to the organization’s “collective
voice” and helps to maintain Microsoft’s image,
reputation, and identity (Law & Verville, 2011).
The setup of the website fulfills Neal’s (2010) recommended
communication strategy of determining what the
audience needs, creating a purposeful message, and listening to
feedback. The change and innovation
comes from some of the projects that Microsoft’s Unlimited
Potential program is trying to fund.
One example Law and Verville (2011) discuss is a blog-style
entry about a Microsoft employee’s experience
with iCafes in China and the impact that Microsoft’s shared
access strategy can have on the nation. Although
the iCafe PCs have advanced software and a web service
infrastructure in place, people in China are not
using the iCafes for social and economic opportunity. Instead,
they are using the shared computers to play
online games, such as World of Warcraft, or to stream movies.
The breakdown of the information in the blog-type entry fits
Neal’s (2010) categories as well:
1. What am I trying to achieve? The PCs are economic and
educational tools that are not being used to
their potential. Right now, people use the iCafe PCs for social
activities. Adding elements, such as
skill training and education, will be part of the strategy (Law &
Verville, 2011).
2. How will my audience react to what I am trying to achieve?

A large market already exists for the
social aspect of the iCafe PCs in China. According to a report in
Euromonitor, 300 million people
already use iCafes. Each iCafe in China holds, on average, just
over 100 PCs (Law & Verville, 2011).
3. Will my message be resisted? There is a potential for cultural
backlash in China because of the social
aspect already associated with the iCafes: Certain parents may
not want their daughters to visit the
iCafes to learn business software in an atmosphere where others
are gaming or watching movies. In
addition, iCafe owners may not want to give up revenue from
their established customer base to
promote business training and education. Incentives for the
owners would have to compensate for
this loss and potential alienation of their core customers (Law &
Verville, 2011).
4. What do I know about my audience that will help me tailor
my message? Unemployment is an issue
in China. A Microsoft employee in China, Nigel Burton,
explains that approximately 400 million
citizens of China have relocated from the countryside into the
cities over the last 20 years. This shift
from an agrarian lifestyle to one where people depend upon jobs
in manufacturing and construction
has created difficulties because of the global recession. With
less call for manufactured goods, more
people are losing their jobs in manufacturing. This recession
also has decreased the need for new
construction. The Chinese government views iCafes as a
potential asset to retrain the workforce, and
the government has requested aid from companies such as
Microsoft (Law & Verville, 2011).

It is important to note that this information is not being
presented by employees simply to corporate
executives; this scenario and justification are being laid out for
any interested individuals who read the
website. As Law and Verville (2011) explain, Microsoft’s
Unlimited Potential website is probably the first of its
kind to link the corporate identity and performance to both
philanthropic and business goals in this manner.
Each blog entry, each video, and each press release is designed
to highlight the organization’s
UNIT x STUDY GUIDE
Title
communication strategy, but it also shows how the employees
are engaged in the process of creating and
maintaining a corporate identity through communication. The
stories about iCafes in China and bringing
technical solutions to non-electrified classrooms in Africa
indicate the way the company puts its employees,
partners, and potential customers in the middle of its
operations, and the company fosters global change and
innovation.
References

Law, S., & Verville, J. (2011). Human roles and communication
strategies of corporate identity performance:
Enhancing global image, leadership, and legacy of a high-tech
leader. Academy of Marketing Studies
Journal, 15(2), 17-32.
Neal, K. (2010). Stepping up to the plate: Developing an
effective business communication strategy.
Information Management Journal, 44(2), 38-41.
Learning Activities (Nongraded)
Nongraded Learning Activities are provided to aid students in
their course of study. You do not have to submit
them. If you have questions, contact your instructor for further
guidance and information.
Apply What You Have Learned
In your current (or past) place of employment, reflect on any
projects within your company that has fostered
change and innovation. How did the company communicate that
change to their employees, to their
customers, or to their stakeholders or partners?

BBA 2201, Principles of Accounting I 1 Course Learnin.docx

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