ARH2000 Art & Culture USF College of the Arts 1 .docx

ARH2000 Art & Culture
USF College of the Arts
1
Art & Identity Research Project
15 points / 15% of final grade
Submit via the link provided in Canvas.
OVERVIEW
For this final project you will research two (2) contemporary
artists who deal with the theme of
identity. In addition, you will reflect upon and propose an
imagined artwork that relates to your own
concept of identity. (Do not worry if you are not artistically
inclined, you are NOT expected to create an
actual finished art piece; it is merely a proposal for something
you imagine.). The final project will be
presented as a well-researched PowerPoint presentation.
Scholarly research and a Works Cited
page/slide are important components of this project.
HOW TO PREPARE
1. Engage with the presentation: “Art & Identity”
2. Read/review the following from the textbook: Chapter 4.9
(The Body in Art) and 4.10 (Identity, Race, &
Gender in Art); pp. 189 (grey box); 357-359

ARTIST RESEARCH
1. Choose two (2) artists from the list on page three of these
instructions. Research your
chosen artists in relation to their interest in a theme of
“Identity”.
2. You must use at least three different types of sources in your
research project: The artwork
itself will be one source – the most important primary source.
Therefore, you must research and
find at least two (2) other types of sources (interview with the
artists, scholarly articles, books,
museum website etc.) to use in your study. Most will need to
exceed this minimum for a robust
presentation. See page 189 of your textbook for a list of
possible primary and secondary sources.
Further resources on how to get started are found in the
subheading “Resources” below. You can
find many sources in the library or in one of the library’s
databases.
3. Your selection of artists should be intentional and surround a
specific sub-topic of identity.
Your research should not focus on identity in only a broad and
general way. Clearly identify the sub-
topic that relates to your artists. For example, you may find
artists that are similarly interested in
any of the following sub-topics below:
political difference

cultures, groups, or societies
medium (for example, performance
art, painting, or installation) and how that material choice
imparts meaning to their work.
4. After selecting your sub-topic and artists, you must decide on
a title for your project.
2
5. Your research into the artists should include biographical
information and an examination of the
artists’ approaches. In a PowerPoint presentation of your
research, include the following:
a. Biographies of each artist:
i. Image of the artist (photo, sketch, etc.)
ii. Brief biography: name, date of birth/death, where she/he was
trained, and a broad
statement about their working process, critical interests and
concerns as an artist

b. Three artworks by each artist: Find and select three artworks
by each artist. Your artist
may explore many concepts and ideas, but for this project you
must find how their work
relates to your chosen sub-topic related to identity. Be
selective about which artworks you
choose. Each artwork should have two slides minimum:
i. An image slide which includes a high quality image of the
artwork and its basic
identifying information (artist name, title, date, medium,
dimensions, and location if
known). You may include detail images or alternative views.
ii. A separate slide should include a researched statement about
the artwork. How does
the work relate to your chosen topic? How is this artist’s choice
of materials and/or
processes relevant or meaningful?
c. Final Statement (minimum 400 words): In a final written
statement you will compare
and contrast the artists and explain how they relate to your
chosen sub-topic. Identify and
explain the artist’s values, attitudes and approaches. Support
your claims with research and
informed examples/ideas, and draw upon concepts, terms, and
approaches learned in class.
ARTWORK PROPOSAL: Your Experience
After conducting your research, consider how the
artists/artworks chosen do or do not relate to your
personal experience. Think about the following: How does your

concept of identity relate to the artists you
researched? The question of identity may lead to other questions
such as: What values are important to me?
What else is important to me? Why? Do I identify with any
groups or collectives? What “values” do these
groups have? Who am I as an individual? How might you
communicate your own experience in an artwork?
Now, write a statement that proposes an imagined artwork
directly related to your own experience.
Be detailed in your description. What concepts are important to
convey? What materials/medium would
you use? Consider and explain the scale, location, and subject
matter. Would it be a figurative self-portrait
or would you represent yourself through other ways?
Your proposal may include a sketch or diagram, or you may
choose to keep it entirely written. If you choose
to use a written statement only, be as vividly descriptive as
possible. A fun part of this proposal is that since
you are not actually expected to complete the work, you are not
constricted by location, scale, or cost of
materials!
In addition, keep in mind that your artwork proposal does not
have to relate directly to the artists or theme
you chose for the main part of your research project. However,
in your statement, you should make
thoughtful connections to your artists and/or theme, whether
this be through comparison or contrast.

3
RESOURCES
In addition to using the artwork as primary source, the use of at
least two (2) different types of secondary
sources is required. Avoid simple Internet searches. Include a
Works Cited page (slide) at the end of your
presentation.
Resources” menu item found in our
Canvas home menu. There you will find library databases
related to art and art history. You can also
find that information at this link:
http://guides.lib.usf.edu/arthistory. See page 189 of your
textbook for examples of effective secondary sources. They
include: reference books, books by
scholars, scholarly journal articles, book reviews, and museum
websites.
ARTISTS
Choose any two artists from this list. Most of the artists on the
list are contemporary artists, meaning
that they are living and working today. You will find examples
by almost all of them in your textbook.
I’ve grouped them by working process which may be helpful in
identifying artists of interest:
(Photography/Video and/or Performance) Nancy Burson,
Yasumasa Morimura, Catherine Opie, Robert
Mapplethorpe, Nikki S. Lee, Cindy Sherman, Ana Mendieta,
Shirin Neshat, Jillian Mayer, Carrie Mae Weems,
Pipilotti Rist, Bill Viola, Rineke Dijkstra, Lorna Simpson,

Matthew Barney, Guerrila Girls, Orlan, Janine
Antoni, Richard Prince
(Painting/Drawing/Design) Judith Baca, Barry McGee, Kerry
James Marshall, Elizabeth Peyton, Mickaline
Thomas, Kehinde Wiley, Jean-Michel Basquiat, Zhang Chun
Hong, Hung Liu, Faith Ringgold, Chuck Close,
Wangechi Mutu, Keith Haring, Jenny Saville, Barbara Kruger
(Installations and Sculpture) Yinka Shonibare, Spencer Tunick,
Kara Walker, Doris Salcedo, Judy Chicago,
Xenobia Bailey, Do Ho Suh, Felix Gonzalez Torres, Ron
Mueck, Marc Quinn, Louise Bourgeois, Betye Saar,
Magdelena Abakanowicz, Mona Hatoum, Damien Hirst
CHECKLIST
Your final presentation should include the following. You may
organize and design your presentation for
optimal viewing, however, keep in mind you must include all
components.
project
o Image of the artist and brief bio
o Artwork image slides (x3)
o Artwork information slides (x3)
o Image of the artist and brief bio
o Artwork image slides (x3)
o Artwork information slides (x3)
up into multiple slides
due to min. word length)

http://guides.lib.usf.edu/arthistory
4
FORMAT AND SUBMISSION GUIDELINES
your project as a PowerPoint presentation. When
saving your document for submission,
consider converting to a PDF before uploading. Corrupt files or
incorrect documents will result in a
zero (0). After uploading, go back to ensure it went through
correctly.
paraphrases, and images. Here is a helpful
resource: http://guides.lib.usf.edu/citingsources. You must use
in-text citations in addition to a
properly formatted Works Cited/Reference page.
presentation. Proofread before submission.
You must use correct grammar, punctuation, and spelling.
RUBRIC
The rubric below is a general guide. A rubric with points and

specific grading criteria is attached to the
assignment in Canvas and will be used in evaluation.
15 points A B C D, F
Late? -20%
Focus and
Clarity (Art
Proposal)
Followed all directions.
Presents a thorough and
well thought out project.
Displays evidence of effort
and originality. Idea
effectively addresses all
the problems presented
by the assignment.
Followed most but not
all directions.
Shows evidence of
effort. Some elements
required further
development.
Project lacks full
evidence of effort
and/or is unfinished.
Did not follow
directions closely.
Did not follow
directions.
The idea doesn’t

address the problems
presented by the
assignment.
Focus and
Clarity (Written
Component)
Answers all required
questions thoroughly and
displays a full
understanding of the
topics and how they relate
to this project.
Shows a good
understanding of the
topic or parts of the
topic, however, missed
select concepts and/or
did not fully answer the
questions assigned.
Does not seem to
understand the topics
very well or how they
relate to this project.
Did not answer all
questions asked.
Did not answer many
of the questions
asked; does not a have
an understanding of
the topics discussed
or how they relate to

this project.
Support for
Ideas
(Written
Component)
Points are developed
logically, coherently and
extensively with
convincing, specific
supporting details and
researched examples.
Strong evidence of critical
thinking.
Presents a plan of
development that is
carried out. Uses
specific supporting
details and researched
examples. Some
evidence of critical
thinking.
Development of ideas
and points evident but
supported by a
mixture of
generalizations and
specific detail.
Ideas and points are
evident but support is
very general and/or

inconsistent.
Language
(Written
Component)
Choice of language
consistently precise,
purposeful. Nearly
flawless sentence
structure, usage,
mechanics contribute to
writer’s ability to
communicate purpose.
Citations are complete
and properly formatted
citations.
Word choice accurate,
varied. Occasional
errors in sentence
structure, usage and
mechanics do not
hinder writer’s ability
to communicate
purpose. Citations
complete but may be
incorrectly formatted.
Word choice correct
but simple/ without
variety. Errors in
mechanics and/ or
usage may partially
obscure content of

assignment.
Incomplete and
incorrectly formatted
citations.
Frequent errors in
word choice.
Sentence structure
and mechanics
seriously affect clarity.
Minimal or no
citations provided.
http://guides.lib.usf.edu/citingsources
COMPANY PROFILE:
The company selected to complete a Company Profile on is NO
Aids Task Force dba CrescentCare. The mission of
CrescentCare is “to offer health and wellness services to the
community, to advocate empowerment, to safeguard the rights
and dignity of individuals and to provide for an enlightened
public.” Crescent care has recently transitioned from NO Aids
Task Force to a FQHC; Federally Qualified Health Center.
According to HRSA (Health Resources & Services
Administration) Federally Qualified Health Centers are
community-based care providers that receive funds from the
HRSA Health Center Program to provide primary care services
to individuals in under developed urban and rural communities -
regardless of their insurance status, ability to pay. Sliding fee
scales are created to help individuals afford and receive
comprehensive, primary and preventative healthcare. Services
can include healthcare services, behavioral healthcare services,
dental services, housing services as well as food pantry.
CrescentCare is funded by both federal, state, and local grants

as well as accepting major medical insurances for individuals
that qualify. CrescentCare is trying to get away from the stigma
of only servicing individuals living with HIV/AIDS, to provide
services to the community regardless of their healthcare status
as well.
This company was chosen due to the nature of its services given
and the infrastructure of the organization, it’s different funding
sources, and mainly because of its recent industry transition.
The company has many different trends both social and
economical that provides a great comparison to itself and others
in the FQHC industry.
Reviewing the outline of the Company Profile requirements, I a
detailed InSite to several sources of information to complete the
necessary requirements due. As well as the company’s
partnership with other FQHC’s which will provide a deeper
comparison, and deeper research.
INDUSTRY ANALYSIS:
An FQHC is a Federally Qualified Healthcare Center that serves
under deserved populated areas. According to HRSA; Health
Resources and Services Administration, FQHC’s must provide
care under a sliding fee scale based on the individual’s ability
to pay. Healthcare centers are community based and often
include services of mental health, primary care, pharmacy,
substance abuse, and oral health care. FQHC’s must have a
board of governing directors and have an ongoing quality
assurance program. FQHC’s currently has more than 28 million
individuals and operate in more than 11,000 urban and rural
communities.
Fundamentals of an FQHC are to:
· Deliver high quality, culturally competent, comprehensive
primary care, as well as supportive services such as health
education, translation, and transportation that promote access to
health care.
· Provide services regardless of patients’ ability to pay and
charge for services on a sliding fee scale.
· Operate under the direction of patient-majority governing

boards of autonomous community-based organizations. These
include public and private non-profit organizations and tribal
and faith-based organizations.
· Develop systems of patient-centered and integrated care that
respond to the unique needs of diverse medically underserved
areas and populations.
· Meet requirements regarding administrative, clinical, and
financial operations.
These centers deliver care and focuses on conquering
geographic, social, etymological, and different boundaries by
conveying facilitated, exhaustive essential and preventive
practices. This consideration lessens the burden of ethnic health
and healthcare disparities by stressing care of patients with
numerous medicinal services needs and the utilization of key
quality improvement practices including quality assurance and
date innovation. Most of these centers receive federal and state
grant funding to lead care for vulnerable individuals in these
populated areas. Funding can pivot and target areas of extreme
need such as homelessness, public assistance recipients, low
income households, and individuals living with grave illnesses.
These centers funding also operate in cohesiveness with other
funding sources such as patients paying on the sliding fee scale,
other resources, donations, private insurance, also Medicare &
Medicaid.
According to a survey conducted by Sage Growth Partners
(SGP), it presented several performance metrics and factors on
the structure as CEO’s are challenged by the evolution of
FQHC’s into more business-like organizations. The financial
culture of these healthcare clinics is a challenge that lies ahead
because most of the FGHC’s are finding its revenue
diversification and financial stability profits hard to track and
allocate. They’re considering more alternative payment methods
and reimbursement models, in addition to innovating the fee for
service and sliding fee scale methods. Another challenge is
leadership in these organizations, finding and keeping the right
leadership can be challenging – due to the nature of most

facilities being non-profit and having knowledgeable leaders to
operate in conjunction to non-profit funding and practices vs
corporate leaders in which most have experience in.
Partnerships are a positive factor in operating FQHC’s; most
healthcare clinics use partnerships for referrals, community
health assessments, IT services, training, and most importantly
physician recruitment. Most grant funded trail studies involve
physicians that are employed at both the healthcare center and
partnership hospitals and other local clinics. FQHC’s are
positive in their relationships with hospitals and healthcare
systems with only 7% reporting a negative outcome. Lastly the
competitive nature of marketing for patients, employees, and
retention is a goal that falls short in FQHC’s. Marketing is
important to achieve the organizational goals and growth, yet
these organizations lack fully implemented marketing plans.
Due to the funding of the FQHC’s, marketing plans aren’t
executed to reach the community in ways the target market will
receive. Fund-raisers and donations play an important role in
raising the money to help market the organization for more
client outreach. But 25% of large FQHC’s report the
sustainability is challenging.
Healthcare is often described as being different from other
industries for a number of reasons, including the: (1) Large role
of governmental regulation and reimbursement (2) Seemingly
limitless demand for healthcare (3) Necessity of having local
providers (4) Absence of normal consumer motivation due to
the use of third party payors, and (5) Difficulties in quantifying
health and the quality and costs of care. The differences
continue to present competition in the healthcare industry and is
under extreme pressure due to rising costs. Therefore, Porter’s
Five Forces model may well be applicable to healthcare just like
any other industry. Porter has further explored the value of his
model as a process or framework for use when examining
competition in healthcare.
The healthcare framework is conveyed as a business that is
supported from the full invasion of corporate greed, including

the ever-present fascination of rivalry. Regardless of whether to
control quality or cost, outside powers have controlled
aggressive powers inside the social insurance industry. Upheld
by the supplier deficiency and expanded populace requests
guidelines in regard to the extent of mid-level suppliers have
been decreasing and doctors have started extending the
administrations and services provided. This is making a cover
of administrations, which will probably keep on powering the
development of new rivals in the FQHC market. As competition
increases in response to the changes of rules and regulations,
the entire entity must also change to fit the nature of services.
References
National Association of Community Health Centers,
nachc.org/nachc/
“Hospitals & Health Care Organizations: Management
Strategies, Operational Techniques, Tools, Templates, and Case
Studies,” Edited by Dr. David Edward Marcinko, MBA, CMP,
and Professor Hope Rachel Hetico, RN, MHA, CMP, Boca
Raton, FL: CRC Press, 2013, p. 44. 9
“Making Competition in Health Care Work” By Elizabeth
Olmsted Teisberg et al., Harvard Business Review, July/August
1994,
http://hardvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/article
s/article.jsp?artilcleID=9440, (Accessed 09/11/08), p. 140.
Ulrich, V. (2017, September 12). Feel the Pressure as They
Evolve into Business-minded Organizations

ORGANIZATIONAL ANALYSIS:
The organizational analysis in this paper is that composed of the
non-profit agency & FQHC; CrescentCare. The mission
statement of the agency is to offer comprehensive health and
wellness services to the community, to advocate empowerment,
to safeguard the rights and dignity of individuals, and to
provide for an enlightened public. The vision statement of the
agency is to lead in quality driven, innovative health and
wellness care, and to meet existing and emerging needs with
active participation from the community in which it serves. The
values of the agency are to provide comprehensive health and
wellness care with integrity, quality, respect, and compassion
that is safe, effective, patient-centered, timely and efficient,
equitable and evidence-based.
Incorporated as an organization in 1983, the agency obtained
501(c)3 tax exempt status in 1986. With its award in November
2013 as a new start FQHC, the Board of Trustees underwent a
stringent process to review and re-align the agency’s bylaws
and policies. However, in 2017 CrescentCare created
CrescentCare Holdings, Inc., a separate 501(c)(3) organization,
in order to receive the New Markets Tax Credits for the
construction of a brand new 65,000 square feet clinic.
CrescentCare has evolved from a community-based organization
that only provided services to people living with HIV to a
multi-site community healthcare operation that delivers care to
anyone who seeks it, regardless of their ability to pay. That
evolution included phenomenal growth – from a $3.5 million
agency with 36 employees in 2006, to a $44 million agency with
280 employees in 2018 – which required significant
infrastructure development to maintain its stability during
unpredictable economic times.

A few years ago, CrescentCare recognized that in order to be
sustainable in the healthcare market, they needed to expand
their mission. Studies produced results that the community
members needed more help that was being offered: partners,
children, parents, low-income neighbors with little or no
insurance; entertainers and service-industry folks without
traditional insurance, and the LGBTQ community who was
alienated from health services and didn’t recognize their exact
needs. As CrescentCare were part of the evolution at the
beginning of the AIDS epidemic, they’re now responding now
to the need of the larger community for quality, comprehensive
wellness services and medical care. CrescentCare currently
offers primary care, family and pediatric care, obstetrics and
gynecology services, wellness and healthy living initiatives,
behavioral health and dental services. The aim is to continue to
improve access to high quality, patient-centered healthcare.
CrescentCare has been funded by and manages over
$12,000,000 federal grants and contracts for over thirty years.
All grant expenditures are detailed as cost categories indicated
in the approved budget and segregated by funding source in the
general ledger. CrescentCare is a $44 million organization in
existence since 1983.
SWOT analysis is a valuable tool for analyzing the businesses’
outer and internal environment. CrescentCare presents the
following weaknesses: minimum quality controls,
comprehensive quality assurance plan, program mission shifts,
staff turnover, and client attrition. Several opportunities present
themselves to reverse the weaknesses and work in the
companies favor. For quality assurance, they can implement and
incorporate and improvement plan, survey client’s satisfaction
and commit to change. Regarding the personnel turnover rate,
they can create restructured departments, and increase
professional services for staff. The client attrition can reverse
with sharing best practices, growing client base through
different channels, and integrating a home health model of care
for patients who can no longer attend in house visits. Their

strength lies within their innovative use of technology, their
mergers and partnerships.
The following excerpts are from the latest financial audit done
on CrescentCare as well as the financials on the company for
the latest year displaying the current ratios:
Report on the Financial Statements
We have audited the accompanying consolidated financial
statements of NO/AIDS Task Force dba: CrescentCare, which
comprise the consolidated statements of financial position as of
June 30, 2018, the related consolidated statements of activities
and changes in net assets, functional expenses, and cash flows
for the year then ended, CrescentCare Holdings was audited for
the six-month period ended June 30, 2018, and the related notes
to the consolidated financial statements.
Opinion
In our opinion, the 2018 consolidated financial statements
referred to above present fairly, in all material respects, the
financial position of NO/AIDS Task Force dba: CrescentCare
and CrescentCare holdings as of June 30, 2018, and the changes
in its net assets and its cash flows for the year and the six
months then ended in accordance with accounting principles
generally accepted in the United States of America.
Financial Statement:
References
CrescentCare A Partnership for Life. 2019. Who We Are.
Retrieved from: https://crescentcarehealth.org/about/who-we-
are/
Hill, B. (2019, March 12). Why Perform a SWOT Analysis?.

Retrieved from: https://smallbusiness.chron.com/perform-swot-
analysis-5050.html

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