FOR MORE CLASSES VISIT tutorialoutletdotcom BUS 475 Grading Rubric Content Met The business model, strategies, and tactics section includes the development of marketing and information technology strategies and tactics.

1. BUS 475 Explain the ethical issues
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BUS 475 Grading Rubric Content Met The business model, strategies,
and tactics section includes the development of marketing and
information technology strategies and
tactics.
The strategies and tactics section
includes the development of at least
three methods to monitor and control your proposed strategic plan,
being sure to analyze how the measures will advance organizational
goals financially and operationally.
The strategies and tactics section
includes a determination of the best
possible options for evaluating the
strategic plan. 2 The strategies and tactics section
includes an explanation of the ethical issues faced by the organization,
summarize the legal and regulatory issues faced by the organization, and
then summarize the organization's corporate social responsibility.
The strategies and tactics section
includes the identification of the
possible implications of the triple
bottom line (people, planet, profit)
on the strategic plan and its implementation.
The executive summary includes
the definition of the new division of
the existing business. Include the
mission, vision, final business
model, value proposition, and list
your key assumptions, risks, and

2. change management issues. 1 Partially
Met Not Met Comments: BUS/475: Week Five – Grading Rubric The
final Strategic Plan will be compiled using the Strategic Plan Outline as
a guide. The final plan will
contain Parts 1-3 along with the final business plan model assignment
and executive summary. 4 The strategies and tactics section is
700 to 1,050 words in length. The
executive summary is 350-words in
length. The cumulative assignments is 4,200- to 5,250- words in
length.
Total
Available Total
Earned 7
Writing Guidelines Met The paper—including tables and
graphs, headings, title page, and
reference page—is consistent with
APA formatting guidelines Comerica incorporated as a financial
providing company aims at developing a new division of an already
existing business. Using the balanced scorecard, the new division is to
be
monitored by considering trends, assumptions and risks. The strategic
objectives will be followed to ensure the new division is concurrent to
the four areas. The business organization focuses on three segments:
business bank, the retail bank, and wealth management (Simons, 2013).
There are key trends in the market that affect the business model. The
trends include changes in
trade, monetary, and fiscal policies.
Mission and Vision
The mission is to develop a business strategy that involves anticipated
performance of
new banking centers and utilization of technology effectively and
efficiently. The vision is to develop a widely accepted banking products
and services to promote sustainability of financial systems in the society.
The key trend involves the improvement of the retail banking. The
business

3. improves this by using a segment-aligned operating model in the
provision of service in differentiated levels (Tjader et al., 2014). The
risks involved arise from the changes in the market. The
business model fulfils the mission and vision of the business in attaining
the strategic objectives.
The balanced scorecard will have impact on the stakeholders in the
organization. The
scorecard is used to attain measurements, initiatives, goals, and
objectives. The stakeholders are
covered by the scorecard, in its four areas. In the area of customer value,
the customers are impacted. The employees are influenced and catered
by the area of learning and growth (Hansen & STRATEGIC
OBJECTIVES SUMMARY 3 Schaltegger, 2016). The communication
plan is impacted in the area of customer value and the
internal operations perceptive. Comerica Incorporated is a company
dealing with financial services that involves business bank, retail bank,
and wealth management. The company’s mission and vision is to use the
talents of its people to provide exciting possibilities to the success of
their clients. The company
has realized changes in consumer expectations and that technology is
advancing pressuring the
company to innovate. The proposed factoring services is useful in
promoting the cash flow of the
organizations (Hill, Jones, & Schilling, 2014). Factoring will offer a
high level of quality on the
customer’s credit. However, the clients should understand factoring is
not likely a loan. Innovation in the financial sector requires the
promotion of new products and services, and the development of new
processes that facilitate financial activities. As a result, it is important for
Comerica
Incorporated to create new innovative products, the factoring services to
capture a new market
segment.
New Products and Services
Based on the range of innovation of financial solutions and services, the

4. proposed new
products and services for Comerica Incorporated is factoring services.
The factoring services IMPORTANCE OF INNOVATION 3 would be a
useful product for the businesses and corporations. Factoring services
will involve
funding the short-term debts and debts of the organizations, which is
highly beneficial(Galpin,
Whitttington, & Bell, 2015). Ensuring that business can meet their
debt obligations is appropriate
in promoting the financing of the services, which is useful.
The development of factoring offerings will be useful in Comerica
Incorporated to attract
new clients in the small and medium-sized enterprises. The new
company division is factoring
services offerings, which will be oriented in addressing the challenges
facing the clients. It is
useful to expand the factoring services which helps in funding debts of
the clients to promote
long term success and progress in the society. Based on the new product
of factoring services, it
will seek to achieve the mission of gaining higher level of financial
planning and aspects.
Differentiation Strategy
Unlike other companies, the introduction of factoring services division
will be conducted
through social network sites and marketing. The use of digital marketing
approach in social media is different from other companies. Comerica
Incorporated can expected to gain additional
customers through the use of social media. Social networks present a
new innovation through the
company could offer financial services. The social networks benefit the
company in a variety of
ways. The social networks increase the interaction of customers with the
company.
The company is also able to collect new and diverse ideas from outside

5. the institution.
The use of social networks is a new way of doing business in the
financial services sector.
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6. the institution.
The use of social networks is a new way of doing business in the
financial services sector.
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