TapInfluence and guest Ryan Skinner of Forrester Research, Inc. discuss reasons why only one in three marketers say they are effective at content marketing, how to avoid their mistakes, and steps to start building a blueprint for your content marketing strategy.
Note the simultaneous rise of smartphones (now at 50% penetration among US online adults) and the steady drop in linear TV viewing (now only 34% of US online adults primarily view TV that way, and a preponderance of those are in the grayingboomer generations).
Note the simultaneous rise of smartphones (now at 50% penetration among US online adults) and the steady drop in linear TV viewing (now only 34% of US online adults primarily view TV that way, and a preponderance of those are in the graying boomer generations).
Note the simultaneous rise of smartphones (now at 50% penetration among US online adults) and the steady drop in linear TV viewing (now only 34% of US online adults primarily view TV that way, and a preponderance of those are in the grayingboomer generations).
Note the simultaneous rise of smartphones (now at 50% penetration among US online adults) and the steady drop in linear TV viewing (now only 34% of US online adults primarily view TV that way, and a preponderance of those are in the grayingboomer generations).
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
Use some of the quotes from the report
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
Kraft made a taxonomy of thousands of tags to organize its content, researchedgoogle search volumes to identify new opportunities and managed data around their content to deliver more efficiently over time
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
The previous slides answered “what you do”. Now we talk about “where and how you practice it.”
The previous slides answered “what you do”. Now we talk about “where and how you practice it.”
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
The previous slides answered “what you do”. Now we talk about “where and how you practice it.”
B2B rose from 91% the previous year, and B2C from 86%.But the content marketing institute has a very wide definition (it’s in their interest to be wide). So respondents are inclined to say they do it.
The previous slides answered “what you do”. Now we talk about “where and how you practice it.”