1. METHODS OF DATA COLLECTION
PRESENTED BY : TANISHKA JAIN
: BBA - C
2. WHAT IS DATA COLLECTION
DATA IS INFORMATION SUCH AS FACTS , DATA
OR FIGURES USED TO ANALYSE SOMETHING
IT IS THE PROCESS BY WHICH THE
RESEARCHER COLLECTS THE INFORMATION
NEEDED TO ANSWER THE RESEARCH
PROBLEM .
THE TASK OF DATA COLLECTION BEGINS
AFTER THE RESEARCH PROBLEM HAS BEEN
DEFINED AND RESEARCH DESIGN IS CHALKED
OUT . THE MAIN AIM IS TO DECIDE WHICH
DATA IS COLLECTED ? HOW TO COLLECT THE
DATA ,WHO WILL COLLECT THE DATA AND
WHEN TO COLLECT THE DATA .
4. WHAT PRIMARY DATA IS ?
Primary data is a type of data
that is collected by researchers
directly from main sources
where the data originally
originates from and are
regarded as the best kind of
data in research.
Its tools are : Questionnaire
Scheduling
5. PRIMARY DATA MAY BE COLLECTED THROUGH
SURVEY INTERVIEW OBSERVATION EXPERIMENTATION
6. WHAT ACTUALLY SECONDARY DATA IS ?
Secondary data refers to
information that has been
collected, processed, and published
by someone else, rather than the
researcher gathering the data
firsthand. This can include data
from sources such as government
publications, academic journals,
market research reports, and other
existing datasets.
7. SOURCES OF SECONDARY DATA: INTERNAL
INTERNAL SECONDARY DATA
INFORMATION GATHERED
WITHIN THE RESEARCH
CONDUCTING ORGANISATION IS
INTERNAL SECONDARY DATA
.DATA GENERATED HERE CAN BE
EITHER FORMAL OR INFORMAL .
8. EXTERNAL SECONDARY DATA
THE DATA COLLECTED OUTSIDE THE
ORGANISATION. Secondary data is the
data that have been already collected for
another purpose but has some relevance to
your current research needs .
Secondary data is second-hand information.
It is not used for the first time. That is why
it is called secondary.
Typically, secondary data is found in
resources like the Internet, libraries, or
reports.