Media Opportunities With Ipad Essay Example

Media Opportunities with Ipad Essay example
There has been a steady increasing growth in the technology world. Businesses have had to
strategically position themselves in a way that they are able to adapt with the growing and changing
technology to cope in the highly competitive environment. Many business ventures in the market
place use state of the art information technologies. All businesses need to develop ways in which to
take advantage of the opportunities created by the growing technology.
The Ipad is one of the recent technologies making a difference in the business environment. It was
released on May 28, 2010 in Australia Canada and Japan and other European Countries. There was
some positive response from fans of the device. The ipad has presented a number of business ...
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Giving the readers the ability to read latest stories and headlines would ensure that they get value for
their money. There is also the ability to search other related stories from the publications. Having
the articles published, searchable by the readers may be by topic, or by the date would be a plus for
the publishing businesses. Something that allows the readers to give their opinions, share their side
of the story and rate the articles would help the publisher know their customers' feelings and
reactions to different topics. This is important as it will guide the publishers in establishing the
topics and articles that appeals most with their targeted buyers. The ipad from pressmart has a poll
feature that would help in getting the readers topics of interest.
There is also the feature of Video and Image gallery that allows readers to access images and videos
in a published article. The image can be saved or even sent via email. This enables the readers to
share with their friends and relatives. This creates more awareness about the published magazine or
newspaper. The Social networking ability where a reader can create a digital community and interact
promotes and enlarges the publishers market. The published article could be viewed in a single page
view or in a portrait form. The readers can get on–demand delivery of content on their ipad. This
means that they are able to get any article published
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Career as an Electronic Publishing Specialist Essay
Since the early 2000's, there has been a strong drive toward electronic publishing, with digital
versions of books, periodicals, bibliographic databases and other information in digital formats, out
selling and outperforming their analog counterparts, based on research performed by Milena
Milanova of Sofia University. The expiring business model publishers use, which is based on
manufacturing processes, sales channel, and business practices, is rapidly changing due to the
introduction of the digital revolution. This revolution has created new media technologies that make
it easier to access previously printed material,now assessed electronically. The driving force behind
this revolution, is the increase in use by consumers of medium ... Show more content on
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Depending upon assignment, electronic publication specialists produce a wide range of electronic
publication products for information system and customer websites on the internet, intranet and
extranet; support web site design and development, hardcopy and electronic publishing, CD–
ROM/DVD production, and multimedia presentation services for customers. Performing these
responsibilities requires utilizing web development software applications to perform basic web
development programming, performing digital video conversions, graphic manipulation and
conversions, and source document conversions. Providing information and technical guidance to
customers on electronic publication services,seeking and monitoring customer feedback and
responding to customer needs and inquiries is also a crucial responsibility of the electronic
publishing specialist. An electronic publishing specialist is also expected to keep abreast of industry
innovations; and evaluate new software, hardware and video/audio production equipment. While
also being able to solve basic technical problems by debugging workstations, performing basic
equipment preventative maintenance and troubleshooting, which means the electronic

BROCKWAY AND COATES
Addis Ababa University
College of Business and Economics
MBA Program
Case Assignment
Course Title: – Statistical Decision Theory
Instructor's Name: – Dr. Yitibarek T.
Submitted by: –
1. Leul Wondemeneh GSR/2024/06
Submission Date: – December 06, 2013
CASE TITLE: BROCKWAY AND COATES
Given – Part A
1. Sales forecast – (at $ 30 retail price with the assumption of $15 whole sale price)
a. 400,000 copies – 40% chance;
b. 1,000,000 copies – 30% chance;
c. 100,000 copies – 30% chance; 2. Flat deal with Senator Murphy
a. $ 500,000 upon signing agreement;
b. $500,000 upon completion of a completed manuscript; 3. Chance of delivering a completed
manuscript 80% (i.e. 20% chance if not delivering a completed ... Show more content on
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[ii] Senator Murphy don't deliver the manuscript (with a chance of 20%)
The costs for B&C associated with this probable outcome are the advance payment paid for the
Senator upon signing agreement, i.e. $500,000 and the incremental cost of $50,000. [iii] B&C
decides to kill the book (with a chance of 75%)
Provided that Murphy delivers the book, $250,000 for editorial services plus all the costs associated
with the first outcome will be the cost in line with this outcome. [iv] B&C publishes the book (with
a chance of 25%)
Again assuming that Murphy delivers a completed manuscript the costs associated with this
outcome in addition to the cost in the first outcome will be;
$100,000 for editorial service
$500,000 for publicity

$50,000 for preparing camera ready proofs
Printing cost of $4 per copy
$0.25 per copy for distribution costs and
Incremental cost of 5% of wholesale price, i.e. $0.75 per copy
Therefore the total cost associated with this outcome is a fixed cost of $650,000 for editorial,
publicity, and camera proofs and a variable cost of $5 per copy for incremental, distribution and
printing costs.
Expected revenue (Possible weighted revenue)
Before we calculate the expected revenue we must compute the weighted (expected) sales
projection which is the summation of all the sales projection multiplied by the probable percentages
attached to it respectively.

Mark Twain Unconscious Plagiarism
Mark Twain was a very talented man who did many great things in his time. Mark Twain was a
writer and was very good at his writing too. He sold many books in his time and was also a good
person. When he did something wrong, he knew he did and when he did something right, he didn't
get full of himself or rude. Mark Twain was a man of honesty, he was very successful in his writing,
and was a great author of stories. Mark Twain was a very honest man. In the writing piece written
by Mark Twain, titled, "Unconscious Plagiarism", it says, "Perhaps I unconsciously stole the rest of
the volume, too, for many people have told me that my book was pretty poetical one way or another.
Well, of course, I wrote Doctor Holmes and told him I hadn't meant to steal and he wrote back and
said in the kindest way that it was all right and no harm done; and added that he believed we all
unconsciously worked over ideas gathered in reading and hearing, imagining they were original
with ourselves." This was written because Mark Twain wrote something and a man told him that it
was very similar to someone else's writing. The man showed him proof of it and Mark Twain
realized that he had read poems written by another man before he had begun writing and
accidentally stole this man's way of writing without realizing it. But after he realized this, he owned
up to it and apologized for it. There are many examples but this is just one of the many that show
you that Mark Twain was a very truthful person.

Will Technology Save the Publishing Industry? Essay
Will Technology Save the Publishing Industry?
The Internet has had a significant impact on newspapers. The development of online communication
has led to important transformations at an organizational level, The internet has involved changes in
access, production and circulation of information. These changes are distinguished by the speed
with which news reaches the reader, the low cost of distributing information and the opportunity to
establish more direct contact and interaction with it's users. Because information is available to
everyone, the Internet raises the bargaining power of customers, who can quickly find the lowest–
cost provider on the web. The internet also raises the bargaining power over suppliers by reducing
the ... Show more content on Helpwriting.net ...
For newspapers they could partner with Google or Yahoo, sharing in the revenue or charging for
premium news and opinions. One more option would be using Ebook technology and making their
printed content readily available for quick downloads to Kindles and similar devices for a fee. Along
with revenue earned by advertising the fees charged would help off set the costs of printing the news
content in ink.
Publishing companies are taking advantage of the internet by investing more money in the Kindle
and IPad and less money in bound books. Devices like the Kindle and Ipad have revolutionized how
people read books or get their news. Ebook technology could be the answer to the publishing worlds
prayers with their ever growing popularity. However for publishing companies to take advantage of
that popularity they must develop a fee structure that will not just profit the device makers but them
as well.
By training their employees in internet technology, offering their content in multiple formats–
printed or on digital demand viable business models could be developed by newspapers and book
publishers.
In order for printed newspapers or bound books to survive the impact of the internet, publishers
must be willing to accept that the newspaper of yesterday is gone along with the bound book. They
have been replaced by faster, easier, and more condensed ways to deliver their content to the
consumer. If

Forbidden Lies By Norma Khouri
The history of publishing has been plagued with literary hoaxes – from the somewhat harmless Ern
Malley hoax to the most recent Belle Gibson scandal. Unfortunately literary hoaxes will continue to
happen, unless publishers begin to fact check manuscripts before publication. Publishers claim they
are unable to do this due to the financial cost of the procedure and this is a believable claim. If you
spoke to an average person they would say that the print industry is dying, thanks to the rise of
digital technology, and there has been a downturn in profits.
However, regardless of whether the print industry actually is dying or not, a publisher is responsible,
both legally and ethically, for every manuscript they put onto our shelves. This essay argues that
publishers need to make fact checking part of the standard publishing procedure to uphold their
legal and ethical responsibilities to the public. Forbidden Lies by Norma Khouri will be used as a
case study throughout the essay. First, this essay will give a brief overview of the Norma Khouri
hoax, then move on to discuss why fact checking is not commonplace in the book publishing
industry. Next, it will assess where the legal and ethical responsibilities lie – with the author or
publisher. After this, it will examine the financial repercussions and damage to a publisher 's
reputation after the publication of a literary hoax. Then, it will begin to examine the ethical damage
literary hoaxes cause to the readers who are

Key Challenges Facing The Canadian Book Publishing...
Three key challenges facing the Canadian book publishing industry are the concentration in retail
market, the competition for multinationals, and the cost of adapting to new technologies and
entering the export market. Policy source 14, Summative Evaluation of the Book Publishing
Industry Development Industry Program discusses these challenges.
The first challenge is the concentration in retail market, where the English–Canadian market only
has one national bookstore chain, which is Chapters/Indigo. This was not an issue in the past, where
in comparison to 1985, there were three national bookstore chains. The concentration in retail
markets provides lower prices for consumers, but for competition it implies that there are less
traditional bookstores available. One benefit of having a concentration in retail market would be the
expression of chain and non–traditional sectors are more of an opportunity for publishers, seeing
that retails have expanded the national retail space for books and thus having attracted new
customers for books.
The second challenge is the competition from multinationals. Competition from large, foreign
controlled multinational publishers with subsidiaries in Canada are an issue for Canadian owned
publishers for the reason that their presence in Canada restrains the opportunities for Canadian
owned publishers to generate revenues by acting as distributors of imported books. Multinationals
have also become active in publishing Canadian authored

The Business And The Legal Publishing Sector
What does the future hold for the legal market and the legal publishing sector?
Will a Korean client 3D–print a chip holding all U.S. case law to plug directly into her neural
pathway in a William Gibson–esque 2030?
Will a technology giant such as Google have applied artificial intelligence to merger control
regulations worldwide, enabling companies to bypass both law firms and legal publishers?
Perhaps cohorts of micro–bloggers will replace the legal publishing behemoths by delivering niche
content to defined audiences funded as law firm marketing exercises or by micro–revenue streams
from Taboola and Google ads?
The sharing economy may take hold, establishing one or many legalwikis that leave publishers
disintermediated.
Will lawyers have been automated out of existence? Or will it all still just be about getting the right
content to the right people at the right time?
Technology – friend or foe?
With the application of technology, the publishing industry as a whole is undergoing its biggest
revolution since Gutenberg. At the same time, technology, process engineering and commercial
pressures are changing the legal services market beyond recognition. Sitting at the nexus of these
two industries, legal publishing has changed dramatically in the last decade and the pace of that
change is only set to increase.
Legal publishing is just one trade vertical. Lessons learnt in other sectors, such as medical or tax,
will be transferred. Major technological developments in

A Good Man Is Hard To Find
Annotated Bibliography
Working Thesis: In "A Good Man is Hard to Find", O'Connor uses the corrupt, manipulative
character of the grandmother, as well as the story's plot and theme in order to emphasize the flaws of
the church and the need for grace.
Fitzgerald, Sally. "On Faith." Letters of Flannery O' Connor, The Habit of Being, edited by Sally
Fitzgerald, Macmillan, 1988, page 90.
In this print source, O'Connor explains how her Catholic faith influences her writing in a positive
manner. She also explains her views on the importance of the church, as well as its positive and
negative actions and consequences. She claims that one must cherish the world while they struggle
to endure it. Sally Fitzgerald studied briefly at Stevens ... Show more content on Helpwriting.net ...
"A Good Man is Hard to Find." Short Stories for Students, vol. 2, Gale, 1997, pp. 97–114.
This article from the SCC database explains that O'Connor sought to present a message of God's
grace and presence in everyday life. It then provides a basic summary of "A Good Man is Hard to
Find". The article continues, going into an in–depth characterization of the grandmother and how
she ultimately dies having transcended into grace. The article's author and editor, Kathleen Wilson,
is a professor of history and cultural studies at the State University of New York at Stony Brook.
She was educated at Yale University and has been awarded fellowships from a number of
foundations. Even though the article was published in 1997, it still holds up, as it is analyzing a
story that has already been written and will not change. There is no evidence of bias, as it is a simple
analysis and summary. This source came from Short Stories for Students, which was published by
Gale Publishing. Gale Publishing is reliable and unbiased, as they are an educational publishing
company that has been publishing works since 1954. There are a few cited sources for this
secondary source, one of which is biased. The biased source is a New York Times Book Review,
which is biased in favor of the story, "A Good Man is Hard to Find". This source will be useful in
describing the grandmother's character and analyzing her connection to spirituality in the first body
paragraph. It also helps to connect

Disadvantages Of Self-Publishing
Like in traditional publishing, even self–publishing has its share of demerits of which some are
listed below:
1) Printed self–publishing is still very expensive. Print self–publishers charge a heavy amount to
publish books. You may need to spend at least $2500 to get your book in the print form
2) Self–publishing involves investment of time, money and effort. The time that you invest in it may
eventually decide the success or otherwise of the publication
3) You will need to spend money for advertising, marketing and promotion of the book. If you
overshoot your budget, you may end in incurring heavy losses
4) Self–publishing fails to earn similar recognition and respect that you get when you publish your
book with a traditional author. Almost no libraries, bookshops and stores are ready to sell a self–
published, printed book. Unfortunately, commentators and reviewers may not even consider your
book as "really published."
5) Self–publishing is an individual effort. You are the sole owner of your effort and you may not
expect help and assistance from others, unless you choose a publisher who publishes books in print
form.
Ways to self–publish – Publishing without hassles
You can use three different ways of self–publishing in today's market:
Self–publish on your own: Here, you are the sole traveler in the quest for publishing excellence and
you will take the complete responsibility for your actions. In other words, you cannot blame anyone
else but you when something goes

Why A Company Can Go Through Social Media
Many reasons why a company can go through so many changes throughout the years are due to the
change of the market. With industries such as publishing, the changes can become endless.
Publishers try and find ways to get their ideas out into such a market for consumers to enjoy.
Publishing companies started out small however as time continued so did the demand in products.
The demand grew so much that the markets became so big so fast. Pushing for an idea that
marketing today is more dependent on publishing content through social media. Marketing and
publishing companies have continued to change with time, because technology changes too.
Marketing now has the most important role in publishing because it aims for a target audience and
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Marketing and publishing can continue to date back together when trying to promote ideas. The
marketer had to find someone to enjoy the ideas that the publisher wanted to promote. The early
changes and develops of publishing are some of the only changes that continued to grow into todays
markets
Using your brain is something we all do day in and day out. This is a normal way of thinking about
how we see the world. We tend to use what we see around us as reminders of what we want, or need
to do. When publishers go about publishing a new book or new product they try and find someone
who can use the information they are providing. Whether it is a true story or something strictly
made up. We as humans have tendencies to use what we read and hear to promote some sort of
desire we want. We can have many different ways of explaining what we see and what we gain. One
of the best examples is from a "Derren Browns subliminal advertising". This is an actual video that
shows two well–known advertisers from the from MBA firm being had by what they already knew.
It explains how what we as humans see just driving down the street can have the biggest impact on
what we draw. The two men were asked to draw an idea for a new poster for something they had
never heard of. However when they were done the man showed them what he thought they would of
drawn and it was almost identical. You ask why is this? Well marketing is designed to weave such
patterns and designs into

Walker and Company
Instructions Required: Question #1What emphasis should Walker & Co. place on the children's
book line over the long term and why? | Question #2Assume that Ramsay is committed to
publishing 9 new titles in the picture format, but the target number of titles for each of the other four
formats (within the children's book line) must still be set. What targets should be set for new titles
for each of the remaining formats within the children's book line in 1998 and why? | Question
#3Complete Ramsay Walker's profit plan for the children's book line (Income Statement section of
Exhibit 5 only). What are your working assumptions (limit to 3)? Which of these assumptions are
critical to your analysis? Use the ... Show more content on Helpwriting.net ...
And I have accepted a job at K–III Communications Corporation. However, we have a deep
attachment to the business. We do not want to see it sold off or closed down. But we do want to see
strong financial performance. Ramsey Walker continued his narrative, attempting to explain the
challenges facing the company today, five years after his father died. The company recently had a
tremendous success. In the fall of 1995, Walker published a book called Longitude and it became
the company's first international hit. It stayed on The New York Times hardcover bestseller list for a
remarkable four months and on the paperback bestseller list for six months. It was the fastest and
biggest selling book in the company's history. It became such a hit that The New York Times
profiled Walker and Company in its business section. (Longitude is the story of a village
clockmaker who solved the most pressing navigation problem of the 18th century .) Based on the
amount of press coverage the company is receiving, you might think that the company is rolling in
money. In fact, despite the changes I made five years ago, the opposite is true: minimal profits and
negative cash flow. I know we need yet another new publishing strategy to succeed in the future:
publish fewer books in fewer segments and focus more resources on differentiating those books in
the marketplace. Our

E Publishing : Making A Location Within The Modular Structure
E–publishing
Though the term E–publishing is frequently used loosely in the industry, e–publishing is nothing but
the final compilation of regulatory documents in electronic submission format. This typically
includes:
Assignment of documents to a location within the modular structure
PDF rendering of final, hyperlinked documents
Customization of document headers/footers
Assigning titles and grouping study–related files
Setup of submission–specific values (e.g., application and sequence number)
From history to present: Trends....
Trends in regulatory publishing can actually be understood easily by first understanding the trends
in regulatory submissions. In a review publication, the authors discussed the data obtained by CDC
in December 2002 in a global survey designed to provide insight into emerging and future trends in
regulatory submissions. The authors mentioned that 105 responses from the regulatory departments
at pharmaceutical, biotechnology, medical device and contract research organizations were received
and analysed. The majority (56%) of participants in the survey were from the United States, while
the remainder represented various European countries (11% Germany, 8% United Kingdom and 7%
Ireland).
Although not statistically significant, the survey 's results provided insight into three key areas:
technology usage, outsourcing and regulatory trends.
Technology usage
More than two–thirds (70%) of participants were observed submitting regulatory

Westwood Publishing
Concerning the employee's environment change at Westwood Publishing has not been an impactful
consequence, particularly in regards to economic downsizing. The overall issue of the firm is how to
communicate effectively a Voluntary Severance Package and Early Retirement Package for senior
managers approaching 60 years old without having a negative impact on morale. In contrast to
analysts' recommendations in merging with other publishers to stay afloat, layoffs and consolidation
were not viable options for Westwood Publishing. The primary focus of their solution was employee
satisfaction, rather than following in the footsteps of its competitors. Bosworth had previously
guaranteed employees that implementing layoffs due to economic crisis was ... Show more content
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This will help with personnel having any fears or signs of demoralization. Emphasizing to the
employees that the firm for years has never resorted to tactics of downsizing and even in economic
crisis massive layoff is not even an option should be essential. The program is not to focus on
massive layoff but rather performance. Those who want to improve on performance can commit to
their success and those who do not wish to commit will be offered a good financial package and an
opportunity to grow their professional career elsewhere. Becoming a candidate for this program can
be considered disheartening, but its employee's values should be in alignment with the company's
and those who do not have these same values should elect the package. In regards to the senior
management an early retirement package would last for their lifetime. Since the company already
promotes its current employee's well–being, it should value that of its senior managers approaching
sixty (60). With this in mind, giving these senior managers a chance for investments in the company
as well as an opportunity to being a continued mentor of the newly promoted managers would be an
ideal offer. During the entire progression it is imperative that the company should advocate its
integrity to ensure that the choice is of the severance and early retirement package be completely
voluntary and

Overview Of The Publishing Industry Essay
Overview of the Publishing Industry The publishing industry is not just for books. It involves
production and marketing of information. Other than books, the publishing industry can be found in
newspapers, magazines, cards of various types, music, and directorial software. Publishers of the
content hold the copyright to the work which they or another artist produces. The different kinds of
media can be found in hard copies, digitally online, through audio, or with a compact disk. The
publishing industry in general requires a large workforce in order to create and manufacture the
product successfully. Writers, researchers, and journalists create the content, and send it off to
publishers for evaluation. Artists employed by publishers work on designs for covers on books,
cards, and albums. Graphic designers are employed to position images with text in newspapers and
magazines. The employees in charge of production make physical copies of the work. Computer
developers create the electronic content that can be bought and downloaded. Lastly, the marketing
team advertises and sells the product. The biggest amount of employment stems from the
Newspaper industry. This is due to the large teams of journalists that have to come together in order
to create and distribute content. Clustering has become a huge factor in the Newspaper industry in
order to make the production more efficient. The industry is also dominated by a few large
newspaper companies. The book publishing industry

The Benefits Of Books
Publication world is very deceptive and misleading! Those who understand its inner secrets are
more likely to do well, while those rookies who do not understand may fail miserably. Many authors
commit numerous mistakes and blunders, because of their lack of knowledge about the murky world
of publishing. In fact, they usually focus only on paying up–front costs to publish their books at any
cost. Focusing only on upfront costs is dangerous and self–inflicting. Simply speaking, you are the
owner of your creation and hence the master of the work because of intellectual capital invested in
the book. In effect, publishers who want to make money from selling your book should pay you
without fail. Obviously, you should protect your asset (i.e., ... Show more content on
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However, popular fiction and non–fiction writers want to earn money more than any other thing
especially for personal use.
The ground rule for those who want to make money is that they should visualize the quantum of
money they can make from the publishers after selling books. Big and medium sized publishers
usually pay advances and royalties, and they never charge anything to the author before publication.
Other publications, who are smaller may never offer fat advances to an author; however, they are
more likely to pay higher percentages of royalties to make up for the lack of advances. Publishers
are expected to cover marketing and promotion costs. While bigger houses cover marketing costs to
certain extent, smaller and self–publishing companies may not spend anything at all. Therefore, you
should be able to start submitting to bigger publication houses first before approaching medium and
smaller ones. You may need to raise a big red flag if any publisher asks you money to cover
marketing and promotion. The same case applies to editors too. If they are working under a
publisher, you need not pay any upfront cost to them towards editing services.
However, you may wish to pay when you hire an outside editor who is either a freelancer or an
outsourcing professional. Many publishers use another surreptitious

How The Whole Publishing Process Been For Me So Far?
1. When inspired me to write? Well, I like every other writer out there have a deep love of books,
and after reading many, many of them, I had read some great ones, a lot of good ones, and some
very poor ones. So, like most people, after reading some of these bad books, I said to myself, "I can
do better than this, how did this get published?" So, eventually, I had decided to give writing a shot
and I haven't looked back so far.
2. While you were writing, did you ever feel as if you were one of the characters? Ha, this is a weird
question for me because I've written several pieces from a female character's perspective. But, yeah,
I think every character you've created is a little piece of you in some way.
3. How has the whole publishing process been for me so far? What advice would you give to new
authors who are looking to publish? The publishing process has been a real learning experience for
me. I didn't know anything about it when I first started writing so it's been a lot of trial and error. As
for advice for someone looking to publish, I'd tell them that they should be prepared to put in an
awful lot of hours of work for little to no results. This is definitely not a field you want to get into if
you're looking for instant gratification.
4. What influences in your life did you use for "In the Forest of Light and Dark"? I like to do a lot of
hiking so it was during a camping trip in Letchworth State Park that I came up with the idea for "In
the Forest". Other than

Case Study Of POPULAR
In Malaysia, everyone knows what is POPULAR especially students! As we all know POPULAR is
a bookstore selling variety types of book and stationery. POPULAR's core interest is book
distribution and retail, publishing and electronic learning. Popular as known as POPULAR Book
Company (M) Sdn. Bhd. is established in January 1984 by the founder, Mr Chou Sing Chu (Popular,
2014). After becoming an apprentice in the book trade, Mr Chou emigrated from Zhejiang, China to
Singapore. In 1924, he set up the Cheng Hin Company in Tanjong Pagar area in Singapore which
specialized in pictures and comic books. The purpose of Cheng Hin Company was to distribute
Chinese–language books and magazines. In 1930, Mr Chou incorporated the World Book Company
as a book ... Show more content on Helpwriting.net ...
Popular World (Beijing) Limited is a wholly–owned subsidiary was set up and POPULAR is now
the single largest Chinese books exporters in China. Acquiring Novum Organum Publishing House
together with the support from POPULAR Taiwan had strengthened the distribution network in
Singapore and Malaysia. Incorporated Popular UK Pte Ltd, a wholly–owned subsidiary in the
United Kingdom to engage in publishing, wholesale and distribution of books for the group.
POPULAR took on the responsibility to preserve the Chinese culture in Southeast Asia. It is a
region far away from the heart of Chinese culture and it has successfully nurtured and spread the
riches of Chinese culture. Its vision is "To serve our people, to grow with our society and to
mutually benefit the world". While the mission is "To be a leader and dynamic company, and to
provide value–for–money product and quality service to our customers, a pleasant working
environment for people and to be a good corporate citizen." (Popular, CoreValues,

Canada 's Canadian Magazine Dispute
For the "Canadian Magazine Dispute" you will answer the following:
1. To what extent do you think the U.S.–Canadian magazine dispute was motivated by genuine
desires to protect Canadian culture?
I believe the dispute in protecting Canadian culture was genuine and was the driving force to keep
American publishers out, 100%. Along with all other competitors in the publishing world. I don't
think this is an isolated incident in trying to give Canadian owned industries first dibs at driving a
specific industry within their country. The Canadian government's efforts to maintain their modest
Publishing industry run by its people and with Canadian content are good steps in trying to preserve
their culture. 82
2. To what extent do you think the government of Canada was pressured to seek to protect its market
because of the financial interests of the Canadian magazine industry?
I think Canada's own government pressured itself to self–preserve the publishing industry with
Canadian driven material along with local publishers in efforts to continue to provide local culture
and issues for its citizens. The article doesn't mention how the Canadian government is helping the
publishing industry to reorganize, in order to compete with American magazines. This area may be
where the problem lies and probably wasn't assessed until US magazines came into the picture. But
if Canada wants to continue to maintain the small percentage of Canadian magazines they should be
looking at

The Legitimacy of Electronic Scholarly Publishing Essay...
The Legitimacy of Electronic Scholarly Publishing
At most institutions of higher learning in the United States and worldwide the emphasis is placed on
the depth and breadth of the institution's research, at least as far as the institution's reputation and
renown are concerned. An institution that does not produce much scholarly research in the form of
conference activity or publication activity will not carry the same high regard as an institution which
is much more involved in conference participation and publication. Sometimes individual state
institutions are regarded as having powerful personas if they have established and maintained their
university presses, but other universities do not have the funding nor the ... Show more content on
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As scholarly electronic publishing develops as complement and competition to traditional
publishing, the promotion and tenure boards at all universities will have to decide on the weight that
electronic publishing will carry in annual evaluations; in essence, are electronic publications as
respectable and credible as traditional publications? A number of factors determine the credibility of
any publication, ranging from something as superficial as the publication's imprint to the stability, or
ability to be archived, of the publication; however, this proposal will focus on the relevance of the
editorial process to the reputability of a scholarly publication, whether a book or a journal. In
essence, the question proposed for research is not will electronic publishing have an impact on the
scholarly publishing industry, for its impact will be presented as quite inevitable. The question is
how can electronic publishing have the same impact as traditional publishing, i. e., if the author
publishes an article in an e–journal or and h–journal, will this publication be given the same weight
as someone else's article which has been published in a traditional print journal?
Background
The first task is to define electronic publishing. In its most basic form, electronic publishing is any
type of publishing in which the final copy/version exists solely in digital format, whether as a Web
site, CD–ROM, diskette,

Internal And External Forces In The Publishing Industry
Introduction:
Innovation, information technology and internet penetration have completely changed the
publishing industry. The arrival of the digital book and the rapid progress they have made with their
technological support has certainly revolutionized the international publishing industry and begin to
leave their mark on the publishing market. All kind of the printed books are now available in the
digital form. This digitization of the written language finally reached the book publishing industry;
electronic books now can be purchased and downloaded from various types of electronic online
libraries. E–books can be read on different portable devices, which are now owned by almost the
entire society. The fast development of the technology and the growth of the network ... Show more
content on Helpwriting.net ...
These forces can be divided in two meta–groups: the internal and external forces
Among the external forces the main ones which should be considered as important are:
1– The technology growth which includes the information society and the distribution of online
media.
2– The behavior of the customers, the feature that pushes all the entrepreneurs to look for new
strategies and find new ways to stay on the market.
3– The competitive environment in the publishing industry (there are a lot of new books but not all
of them are a history of success in the market, competition after years of immobility and new
phenomena such as self–publishing are pushing prices down)
The publishers and those who organize the entire publishing company should take into consideration
these internal forces:
1– The organizational structure which includes the whole hierarchy and the employees of the
company
2– The organizational strategy and the management strategies, the managers should develop new
and clear

Mcsweeney 's Publishing : An American Non Profit...
Introduction
McSweeney 's Publishing is an American non–profit publishing house founded by editor Dave
Eggers in 1998, based in San Francisco. McSweeney 's initially published only the literary journal
Timothy McSweeney 's Quarterly Concern, a literary magazine that only published work rejected
elsewhere. It has since grown to include four print literary magazines (McSweeney's Quarterly
Concern, Wholfin, Lucky Peach, & The Believer), a web humor magazine (MsSweeney's Internet
Tendency), a scholarship program (Scholarmatch), two human rights organizations (Voice of
Witness & the VAD Foundation), and a national tutoring center (826 National). As with the rest of
the McSweeney's body of work, they are beautiful in content and form, emphasising original writing
and impeccable design alike.
Thesis Statement
The success of McSweeney's as a brand is due to the McSweeney's Quarterly Concern and its
reflection of the unique character of founder Dave Eggers
Findings and Analysis
Publication Trends from 2000 to Present
In the 2000s the rise in digital media poised to make a great impact in the graphics paper sector
(consisting printing and newsprint). Print paper consumption have declined 24% and 22% from
2000 to 2010 respectively in high–income countries, and are projected to decrease by 38% by 2020.
Low–income countries might also fall victim to such trends with the rapid spread of the Internet and
electronic media. (Hansen, Panwar and Vlosky, 2014)
The History and

The ‘Book Publishing in 2010’ by Bradley and Bartlett
29 April 2013 MBA Paper: Dr Daniel Lucero The 'Book Publishing in 2010' by Bradley and Bartlett
presents a comprehensive picture of book publishing before and after the onset of the e–
‐book
revolution.
What are the long–
‐term threats and opportunities facing the book publishing industry? Threats: –
‐
Amazon / Apple – companies like this have revolutionized distribution (by being so highly efficient)
and have gained the upper hand and ... Show more content on Helpwriting.net ...
1
–
‐
–
‐
–
‐
–
‐ –
‐
Hard Copy Heritage Value: "Best Sellers" and Classic in this Print Form will increase in value with
time and become legacy/heritage items for families, personal collecting –
‐ Hard Book Copies will
not go away and will be much like the Vinyl 33 in the record industry. Innovate and create their own
direct path to market – Publishers can avoid and eliminate middle players (Amazon, Apple, etc.) and
go directly to customers through social media channels – a home page on web, tweeter, Facebook
can be used for promotion, sales, and distribution of Publisher end products for quicker and more
direct sales – moving away from mortar and bricks to on–
‐line methods. Building of new
partnerships with other media players – The whole

Disadvantages Of Self-Publishing
An indie author, editor, publicist, the publishing strategist Eeva Lancaster stated, "Writers can write
whatever they want, but after THE END, when they self–publish their book, they become
accountable to readers for the quality of the book they're selling [and] in making sure those
standards are met or exceeded" (Lancaster et al.). Suitably, indie–publishing is shedding its all
involved stigma of inexperienced authors producing mediocre works from botched do–it–yourself
(DIY) covers or content shortcomings. Nowadays, artistic desktop technology and networking
allows storytellers practical upshots for self–publishing endeavors. Subsequently, the industry's
related tech advances, and services via the Web can help project a professional delivery throughout
these creative scaffolds with ease. On top, with strategic book designing tactics and implements that
solidifies an alluring end–product, and without the hefty price–tag. Outright, available for free or at
low–cost investment; services and software that facilitates formatting, audiobook recordings,
interior layout, and graphics for exterior developments of finished products. Including online
accessible distributing methods, for the tangible page–flipping book or its electronic file versions,
and boosting an author's platform. Consequently, making use of a fundamental business plan also
can foster a marketable enterprising opportunity. Self–publishing with adept desktop tools,
techniques, and affordable online services are capable of launching a promising author's career with
a practical business plan, alongside creative bents, editorial, covers, formatting, promoting, and
distribution methods.
Evidently, writers garner the process of self–publication by means of the Information Age at their
disposal, and intentional for writer's during editorial progressions. Relatively, writer's works are
products of robust creative freedom, either driven by a muse and or coupled by a complex yet
reliable outline. In any case, scripting a first draft is penning still in its infancy. The only function of
the first draft is to help writers discover a narrative rhythm, and a voice under the cloak of style and
theme to tell their story. Equally, virtues of an artist develop by

Xerox Book In Time Case Study
Xerox Case Study Analysis
Xerox's "Book In Time" is a revolutionary product, presenting some new opportunities for the
company. It is simply a matter of costs. The Book–in–Time equipment allows for a publishing
company to produce a 300–page book for $6.90, something which could have been previously
reached only for lots larger than 1,000 copies. A significant decrease in publishing costs, given the
fact that these cover up to 20 % (including the paper and binding the book), would create the
possibility of an increased profit margin.
Book–In–Time solution provided by Xerox is one of the most efficient solutions for publishing
companies running on demand for short–run books. The advantage gained by larger publishing and
printing ... Show more content on Helpwriting.net ...
Major advantage with this option is the fact that Xerox operates in the market it fully knows,
dominates and controls. As a market leader, having gained clear edge over main competitor IBM,
Xerox can consolidate its position with the introduction of innovative new product "Book–In–Time
solution" that could significantly reduce the publishing costs.
Additional advantage with this option we see is that, as SteenBurg laid down the facts, this option
provides a real synergy for the company, integrating several pieces into a significant system and
allowing the company to gain more rather than operating them separately. Importantly, unlike other
very successful products of Xerox, Book–In–Time solutions fits on a specific niche, operating most
efficiently only for run lengths 1,000 or less. But, based on Table–D details, short–run digital printer
happens to be economical beyond run lengths of 350 or more assuming that reductions in cost are
uniformly distributed between run lengths of 100 and 500 (See Appendix – III for sweet point for
run lengths).
The second option involves entering the book production business. But, its potential is unlimited.
Here we are dealing with huge market consisting significant figures of 50,000 new titles and
1,500,000 repeat titles a year. Moreover, the market for on demand and short run books is extended
beyond the life cycle of normal book. This makes market interesting in terms of extent it can expand
to.
The main advantage

Statement of Purpose to become an Editor in the Field of...
I've thought of medical careers, a career in psychiatry, forensics, and writing. After plenty of
research, experience, and self–evaluation, I think I've found a fairly solid fit. A fast moving, creative
environment surrounded by interesting people, whilst utilizing my love for literature, a career in
publishing is calling my name. Specifically, a career as an editor. Both book editing and script
editing sound appealing to me, but for now I'll focus on book editing. As an editor, I would have a
working environment that suits me and appropriate skills for the job, such as interpersonal skills,
language skills, writing skills, creativity, and being detail oriented. (bls.gov) Also, values that are
important to me would be a focus in this career, such as independence, achievement, and
recognition. A career as an editor is a fulfilling career goal because of the ability to improve
communication. (Cole 2) Just knowing that I want a career in editing won't get me one, so how does
one obtain this career? While a college education isn't necessary in all cases, a Bachelor's degree is
typically something an employer looks for. (bls.gov) Journalism, Communications, or English are
typically the major most prospective employees have, if any. With strong enough writing skills, a
Bachelor's degree in another field may do just as well. Book editors who edit texts specific to a
certain field, such as medical texts, may want to obtain a Bachelor's degree in a science field, rather
than say,

Amazon's Ventures Into Publishing
Amazon.com: Kindling success Amazon's ventures into publishing Publishing is a changing
industry. The Amazon Kindle and other e–readers have transformed the ways that people read
books. Amazon's decision to become involved in publishing e–books as well as manufacturing e–
readers can be described as revolutionary and prescient. "Bookstores have struggled to survive the
recession and the rise of electronic books" (Turner 2012). The Amazon Kindle is particularly suited
to how young people approach reading today it is in an electronic format, information can be
accessed with a point and a click, and it is fairly easy to search through information at a rapid pace.
Offering exclusive content through the Kindle via an Amazon publishing program seems to be the
next logical step. Furthermore, some of the most recent publishing success stories of recent years
have been unexpected 'sleeper' hits that were generated through electronic publishing. Fifty Shades
of Grey began as fan fiction and was not spotted by a conventional publishing house. Through
Amazon, new authors can put their content up to a public voice and readers can vote with their
dollars. The Kindle also enables new authors to gain traction that is difficult to achieve in the
current publishing industry, where the emphasis tends to be on established authors and brand names,
and self–help books and biographies of celebrities that have a built–in audience. The type of books
offered through self–publishing through venues

Book Publishing in 2010 Essay
Summary
This paper is about Book publishing industry in the USA. Main analysis are done using Porter's five
forces analysis. First analysis is on industry before e–books while indentifying main levels of threats
for industry from existing rivalry, new entrants, bargaining power of buyers, bargaining power of
suppliers and substitutions. Also, same research is being conducted for industry after ebooks
emerged. Next part is looking to the future of industry and identifying main opportunities and
threats looking forward. Finally paper is concluded with suggestions for suppliers how to sustain
their business.
Introduction
Book publishing business recently has been going through lots of changes. New technologies
opened doors for new ... Show more content on Helpwriting.net ...
Bargaining power of suppliers – High for Manuscripts of popular authors/ Low for material
Production: Two of major costs for publishers ware paper and printing. Both paper and printing
services were easily accessible and publisher could easily switch from one supplier to another.
As a result, bargaining power of suppliers was low. In addition, in terms of printing, publishers
could choose either to outsource printing or to build their own printing facilities, which put even
more pressure on suppliers.
Manuscripts: Bestselling authors had a strong bargaining power; publishing houses even went to
auctions to buy new manuscripts. Meanwhile, new and unknown authors had low bargaining power.
For them it was important to get on the book store shelves.
Industry after advent of e–books
Threat of new entrants – Increased.
Internet and e–books lowered barrier to enter. There are more and easier ways how publishers can
reach consumers. People have electronic devices everywhere (phones, tablets and etc.) and small
companies can reach bigger audience much easier.
Rivalry Among Existing Competitors – Decreased
E–books and online publishing had a significant impact on industry. Some companies failed to keep
up with technological advancement and had to run out of business. Industry became less
concentrated with fewer but stronger publishers.
Threat of substitute products or services – Increased
In terms of books itself, to

The Advantages And Disadvantages Of Traditional And...
Traditional and electronic publishing have one goal, but they are different in their definitions
because of the changes in publishing over time. For example, Lancaster (1995) mentions that the
electronic publishing has a different way of connecting one author to another author through the
Internet; this has redefined publishing, as we knew it. Besides, it gives them the chance to pass the
information in an easy and fast manner. He also states that the electronic publishing continued to
develop progressively during the different time periods (Lancaster, 1995). That means the system of
electronic publishing requires different types of products to publish the information for people since
the older products or methods are not advanced enough to ... Show more content on Helpwriting.net
...
Inferring from that, there are advantages and disadvantages of both the traditional and the electronic
publishing. First and foremost, we already know that both the electronic the traditional publishing
have the same aim. However, they are different in term of advantages and disadvantages and what
we focus on is that the electronic publishing has more advantages than the traditional publishing in
term of facilities and ease of use. We must acknowledge that most developments have the ease of
use and speed that the simple machines of the past did not. To compare, one of the advantages of
electronic publishing is the ease of viewing the electronic version of publications which people can
look at online in the comfort of their homes if they like. In contrast, the traditional publications like
books are not that easy to access or view with the click of a button on a personal phone or computer.
Moreover, electronic publishing is easy to publish whereas traditional publishing is more difficult
because it has more steps. First, the author writes the material, then another proofreads it, and then it
goes into the publishing house where it takes a long time to publish. Another advantage of electronic
publishing is the low cost of publishing while traditional polishing is costlier and more time
consuming. For all the reasons mentioned above, there has been an exodus from traditional to
electronic publishing which has weakened traditional publishing into near

Essay on Exploiting Music Publishing Copyrights
Music Publishing Essay Over the past fifty years, the British Music Publishing industry has
undergone dramatic changes. It has evolved as an entity with innovations in technology, changes
and creations of laws and new mediums to promote and exploit songs to a wider audience.
Therefore, the way in which the music publishing industry operates and exploits its assets has
completely transformed, and continues to do so at a rapid pace. This paper will attempt to explore
the ways in which publishers exploit song copyrights and the way in which this has changed over
the past 60 years. It is important to define what is meant by copyright and its role within the
industry. The Performing Right Society website states: "Copyright ... Show more content on
Helpwriting.net ...
It is vital for a publishing company to register with all relevant collection societies, who would
obtain royalties in the territory they operate in. In the United Kingdom, a music publisher will
typically assign its rights to the Performing Right Society, who would collect all the public
performance royalties on the publisher's behalf. This is lucrative for publishers, as any space that is
open to the public wanting to use music must acquire a public performance license.
The ways in which intellectual property has been exploited through public performance over the
past 50 years have significantly changed. During the 1960s, the BBC monopolized the radio
industry with national and regional programs, until the emergence of offshore pirate radio. This
caused the BBC to rename its stations and reintroduce local radio in order to counter the success of
the illegal stations. 1973 introduced commercial radio, which saw a large increase of stations and
shows available. This had a big impact on music publishing companies, as they could access a much
wider audience through the larger range of outlets to exploit their songs, and subsequently receive
performance royalties. Radio expansion has increased throughout the years with the introduction of
DAB radio, and internet radio stations.
Furthermore, the expansion of television

Latrice C. Goss Writing Style
If you're like a lot of other talented aspiring writers, you probably dream of seeing your name on the
cover of a book someday, but getting an agent is expensive, and writing pitch after pitch can become
disheartening. The community at LCG Publishing, LLC, an innovative publishing group based in
Brooklyn, NY, is changing the way books get made, and they can help you get your words out there.
The founder of LCG Publishing, LLC, Latrice C. Goss, started her cutting edge publishing company
as a way to support writers, and foster creativity and collaboration between artists. As an artist and
poet in her own right, Goss has successfully created a self–publishing community that promotes up
and coming artists from all walks of life. By giving the power to publish to the artists, where it
belongs, LCG Publishing, LLC, widens the reach of the aspiring writer by making self–publishing
easy and economical. ... Show more content on Helpwriting.net ...
Whether you've penned the next great American novel, created an anthology of short stories, or
compiled a sampling of poetry, the team at LCG Publishing, LLC, can help you create a
professional and polished final product. From professional editing services to copyright registration
and ISBN assignment, LCG Publishing, LLC, will help you every step of the way. The publishing
company even offers in–house custom cover design and press release writing and distribution
services, so you can get your work into the right

Summary: Getting A Real Job In Publishing
"My role as I see it is to be the writer's best reader," Faith Scale a fiction editor once said (87).
Editors are a major part in publishing a book but if it wasn't for an acquisitions editor your book
wouldn't even have the opportunity to be published. An acquisition editor finds different books for
their publishing house to publish. Being an acquisitions editor would be an interesting career choice
because of what they do, the education that is needed to become one, and the different experiences
the job puts you through.
Acquisition Editors basically read for a living. Elizabeth Demers says that they read manuscripts,
which is the draft of the writing that is not yet published, they go to meeting with authors and
sometimes flying to conferences ... Show more content on Helpwriting.net ...
Sometimes if an author keeps bugging the editor about their book they will reject it. Acquisition
editors read hundreds and hundreds of manuscripts and they don't have time for an impatient author.
A yes to an author's book takes time W. Terry Whalin said that one of her books took a year to
convince a team to publish it. Almost all books get rejected at least once on their way to being
published. The first Harry potter book was rejected by many publishing houses before someone
signed it on. Acquisition editors reject all kinds of a book some even become top sellers when they
do get published, but the editors have their reasons for the decline. Luckily there was one
acquisition editor that saw the beauty that is Harry

Plan Before Publishing Essay
Plan Before Publishing Desktop Publishing for Communication
Activity 3 – Plan before Publishing.
1. It is important to have background knowledge about the message, the audience and any
constraints before publishing a document In preparing a document, information about the message,
audience and any constraints must be known before publishing can take place. Information on the
importance and the need of the message, the content of the message, the format, and the image you
want the message to project must all be known. Different types of information about the audience
must also be known. Need know whom the publication is intended, who they are, where they are
from, and the level of interest of the intended audience. Information ... Show more content on
Helpwriting.net ...
They may share certain subject interests, social or political beliefs, or certain demographic features.
4. Issues such as who, where and interest level need to be considered when defining the audience for
publications.
Who –
· Specific group or general audience (eg. Car enthusiasts magazine)
· Characteristics of the audience (are they tended to be distracted easily)
· Age (the age of the audience is publication intended for young adults, children?)
· Ethnicity (the ethnic background of the audience need be considered)
· Income sensitive (the publication need be appropriate to the social group it is aimed at. Eg.
Advertisements of opera performances directed towards higher society) Where – Location relative
to audience –
· Large scale – impact of demographics
· Region – different designs, same message
· Small scale – readable
· Smaller scale – distance page to eye
Interest Level – The interest level of the audience need also be considered. Audience interest is what
gains attention. It is important to have background knowledge of the audience in order to catch
attention. Interest level will be either

Personal Publishing Is Broken, By Michael P. Taylor
Academic publishing is something that many people will experience at some point, either in school
or at their job, and some of whom are being paid to publish in academic journals. When published in
academic journals, to read the papers, those interested would need to buy an expensive subscription
and annually renew it. However, this is starting to take a toll on many universities and researchers
around the world because they do not have the past research that others performed to base their
future research on. Michael P. Taylor's "Opinion: Academic Publishing is Broken," addresses the
fact that many people do not have access to academic literature, due to the high cost of purchasing
subscriptions for the academic journals, and that is ... Show more content on Helpwriting.net ...
Taylor is a research associate in the Department of Earth Sciences at the University of Bristol. To
make an impact in the scientific community, a scientist must publish their research in academic
journals, specifically journals for certain areas of science. Taylor has published many papers about
the structure of dinosaurs' bodies and the evolution of dinosaurs in both open access journals and
academic journals ("Michael P Taylor"). This shows that Taylor himself had to experience the
process of publishing papers, both in academic journals and open access journals, and going through
other academic journals to create ideas for new scientific discoveries. Therefore, he understands
both the research side and the side of the ordinary citizens who want to read scientific papers. This
impacts the audience by making them understand that Taylor is a credible person to be writing an
article on this topic, strengthening his argument.
Additionally, Taylor shows that he is a credible source for the discussion of open access publishing
through being knowledgeable about the topic by using statistics and doing his own research to
strengthen his argument. Taylor begins his article by explaining that the money that comes from the
taxations of the taxpayers goes to the government to be reallocated into the government–funded
research. Then, the researchers release their information by publishing it in academic journals, using
the government's money. Next, by defining open

Cengage Learning Mentor Reflection
As an experienced writer and copyeditor at a well known publishing company for 6 years my
expertise will meet your departments needs and wants. As a Production Coordinator and Content
Project Manager at Cengage Learning, coordinating revisions was one of my main job priorities.
Attending team meetings for each book I worked on, going through revisions and drafts with my
fellow team members and sending notes to the author on a regular basis on changes and updates that
needed to be made. This was done on a weekly and bi–weekly basis depending on deadlines that
needed to be met on our timeline. Organization and attention to detail is one of many strengths that I
possess and is a critical attribute to doing my job. There is a lot of material

Larson Family Case Study
The target audience plays a huge role in determining if a traditional publishing or self–publishing
method will be used to print a family history. While the Larson family history might appeal to some
people, those who have the most interested are family members. The manuscript will cover five
generations, with stories and pictures. The main purpose for publishing this family history is to
share family stories with immediate family members and extended family.
The self–publishing method used successfully when the Davis family history was printed. The same
approach of self–publishing will be used for this book. The suggested target of fifty copies has been
identified. The target price is twenty dollars per copy. Family members will be contacted

Walker Ltd
Objectives:
1. To illustrate the importance of the assumptions embedded in a profit plan
2. To familiarise students with various sources of business information
3. To learn how to use a profit plan to test key business decisions
Case Synopsis
The case portrays a series of profit planning decisions in a family–owned publishing company. The
case is written by and about the same individual, Ramsey Walker, a young, recent business school
graduate. The case begins with a quick overview of Walker & Company's (Walker) history.
Case Theory and Background
Companies use profit plans for several reasons:
１．To translate the strategy of the business into a detailed plan to create value. This helps
managers quantify trade–offs and ... Show more content on Helpwriting.net ...
This creates power imbalances potentially unfavourable to small companies such as Walker, with
large publishers able to compete on price, and large retailers able to negotiate better terms. The price
wars are forcing all publishers to spend more on advertising and to market books in more creative
ways such as discounting to schools. Other industry trends that increase financial volatility include
the "hit–driven" nature of the business and the uncertain impact of technology, both as a product
(multimedia) and as a distribution channel (Amazon.com).
Walkers Competitive Position
Given the favourable (if not dramatic) trends for the children's book market, the cutthroat
competitive situation, and Walker's firm–specific resources and capabilities, most students
recommended that Walker focus on becoming a niche player in the children's market. Children's
books are currently Walker's largest source of revenue (40%) and grew by 12.5% (excluding the
backlist) between 1995 and 1997, indicating a solid experience base. Given Walker's size, it will be
unable to compete on price. Furthermore, the company does not have the resources to enter more
profitable segments such as professional (e.g. Legal) books, which require both large upfront costs
(e g. $0 million over 5 years for an education title) and large ongoing marketing spending (25% of
sales).
Customers are willing to pay a

Diversity In Media Essay
Concentration of Ownership and Decreasing Diversity in Print Media
For all who love to read books, imagine walking into bookstore after bookstore seeing the same type
of books over and over. No variety, no choice, only repetition. Although America prides itself on
freedom and democracy more than any nation in the world, this hypothetical situation is becoming
increasingly closer to becoming a reality than some may think. Consolidation and concentration of
ownership in print media companies may cause for the inability of some people to voice their
opinions. What does this mean? This means that the basis of our country, including freedom from
the first amendment, maybe be pulled out from under our feet. Causes of this ... Show more content
on Helpwriting.net ...
It has become increasingly difficult for new ideas to come out in print for this reason. Rifka
Rosenwein reinforces these ideas by stating, "Having a few huge corporations control our outlets of
expressions could lead to less aggressive news coverage and a more muted marketplaces of
ideas."2[2] And that is exactly what is happening, not only in news coverage and the marketplace,
but in print media as well. When large companies dominate the print media of the United States, we
are allowing information to be screened, weeded out, and chosen by these companies, and these
companies alone. In order to further emphasize the amount of power that truly lies within these nine
dominating companies I would like to bring into light the most profitable, AOL Time Warner. "Time
Warner makes 20 percent of its money from the music business, another 20 percent from the news
division (magazine and book publishing and cable television news), 10 percent from its US cable
systems and the rest from its film, video and television holdings."3[3] This is an incredible amount.
Not only does AOL Time Warner make twenty percent profit from the news division of media, but
they also have a vertical integration throughout our nation. There should be warning lights going off
in every American. If one single company can have this much control over so many aspects of our
life, there

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