In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely impact our businesses, our lives and our future.

1. Issue 10 | Year 02 | September | 2014
Driveless cars, wearables, drones, 3D printers, virtual reality goggles.
Perhaps you have seen these words on the news throughout the last year. You
probably read that Facebook bought Oculus VR, a virtual reality technology, or that
Google has acquired drone maker Titan Aerospace.
But why is technology invading the news?
In this issue of WIN World Insights, we bring you the basics of the latest technological
trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
The sharing economy
Technology is enabling a new economic paradigm. They call it Sharing
Economy and it presents a new way of exchanging products and services
characterized by a peer-to-peer exchange and a collaborative
consumption model. Do you have any goods that you are not using?
Perhaps you could rent them. Do you want to share your time, skills and
artistry? The Sharing Economy is all about that. It saves consumers time,
energy and money. It promotes trust, closeness and humanizes our
relationships. Airbnb and Uber are good examples of companies that
translated this trend into a business.
The Internet of Things
The Internet of Things is about systems and networks of low-cost sensors
and actuators for data collection and analysis. It means connecting and
embedding intelligence in billions of objects and devices all around the
world.
In fact, these new networks are linking data from products and
consumers and are generating better information to facilitate the
process of decision making for consumers. Wearables are an
integral part of this trend nowadays, as they gather an enormous
amount of information about individuals’ habits and routines. These
data will be very useful for businesses, in order for them to develop
truly tailored products and services..

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Robotics
Nowadays, robots are gaining enhanced senses and intelligence - there’s
major upgrades such as machine vision, artificial intelligence,
machine-to-machine communication, sensors and actuators. Intelligent
software systems are now able to perform knowledge work tasks involving
unstructured commands and subtle judgments while robots will be more
and more equipped with enhanced senses, dexterity, and intelligence used
to automate tasks or augment humans. In the future, robots will be able to
perform surgeries, to combat, to execute skillful jobs, distribute and deliver
goods, among other tasks. The implications for the workforce will be huge.
Virtual Reality
Perhaps in the past this was a theme of interest for science fiction fans only
- but not anymore. Virtual reality, the digital simulation of a
three-dimensional environment, will have extraordinary implications for
both businesses and people’s lives. These computer-simulated
environments are expected to transform key industries such as health
sciences, financial services, and manufacturing in new and imaginative
ways that experts say will improve our lives and the choices we make.
Medicine students will be able to develop tremendously realistic
simulations of surgical procedures, for instance. Companies will be able to
train their employees through virtual reality devices, hold meetings with
people who are based in different locations or entirely change the way of
delivering their products and services to customers.
Inspiring thought
Garry kasparov

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Leo Xavier’s column
We still underestimate the importance of technology.
You want technology to adapt to your business? What we should be doing instead is wondering how
our business model should change so it can properly make the best out of technology.
That’s how important it is.
I'm a firm believer that we will not end up living in some simulated world. At least not in the next few
decades, which is as far as anyone can wish to plan their strategies for. Things like food,
relationships, travel, entertainment, these all will have their premium experience in the physical
world.
But that's the point. The premium experience in the real world will be a consequence from the virtual,
technology driven world. It’s technology that will help us travel to the perfect city, take us to our
favourite restaurant with our best match from a dating site, driving in the car that best suits our
income while listening to the music we adore.
There’s a very literal name for this: Information technology. “How old school!”, you’ll scream. The
thing is, though: how much information about your business are you gathering through technology
today? How can you change your business model and workflows to find new ways of automating
processes and gathering information about your employees, users and customers?
The cost of not doing so is clear. Some trendy, artsy, overpaid and financially over-the-top-risky
startup will eventually find a way to do it better than you. It will reinvent your industry by fully exploring
the potential of technology.
“Sure” you’ll mumble, “but most of those startups fail”. Right you are. Most of them fail. But if you've
ever been around a startup incubator (check out Startup Lisboa, Beta-i and their Lisbon Challenge,
or a Seedcamp Lisbon session), you will recognise failing won’t stop them. All they need is one to
succeed. And it takes just one successful start up to completely leapfrog your business
technologically.
So let it be yours. You have to invest in a startup-like culture. Inside and outside of your business.
Start scouting for talent and ideas, hire the best, invest in ideas relevant to your industry. Most will
fail, but when one of them succeeds it will do so within your company, transforming it from within.
That’s how important technology really is.
Leo Xavier
CTO, Observador

4. WIN World at the Web Summit
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The New York Times describes it as “a grand conclave of the tech
industry’s high priests, who came from all over the world” while
Bloomberg calls it the Davos for Geeks. Within three years, it became
the most influential tech event in Europe. We are talking about
Web Summit. And the good news is that WIN World will be there!
We are proud of having been selected, among thousands of companies from all over the world,
to be at the Web Summit next November 4-6 in Dublin. We believe that technology can empower
knowledge and networking experiences at a larger scale. We want to be close to the geeks, who
are creating the future, and learn how we can take our mission further. Together, with the right
technological partners, we will be able to revolutionize the way of delivering training and inspiring
experiences worldwide.
read more
Book of the month
Abundance:
The Future Is Better
Than You Think
Authors:
Peter Diamandis &
Steven Kotler
Post of the month
DAILY SCHEDULE | How History’s Most
Brilliant People Scheduled Their Days
In-company programs
BECAUSE YOU CARE AND IT MATTERS
Ideas for Good is an original teambuilding format, with a strong social component - there is a cause,
a challenge and a team. The involvement is huge and the results that can be achieved by participants
are both surprising and very useful. A flexible activity which allows to be tailored, according to the
briefing, the number of participants and the preferred length. This program can also be coordinated
with other projects already integrated in the social responsibility activities of the company.

5. Tailor-made projects
Partnering with companies on making their way for growth, WIN World provides a world-class
integrated service creating and developing impactful tailor-made projects to align people and
reinforce bonds among stakeholders in order to outdo business goals and achieve far better results.
Bring us your challenge: we will embrace it and together create the best customized training and
inspiration program from you. From learning board meetings to corporate annual conventions,
leadership retreats, igniting workshops, companies’ public forums, among other business-for-growth
get-togethers, in Portugal or across borders, the possibilities for your company are endless.
WIN World Insights
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