Ways to bring up your response rates in survey research. Give your audience the preferred method in which they want to be approach. This includes online, phone, IVR, gamification, the invite letter and other techniques.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
How to hook your respondents
1. How to Hook Your
Respondents to Take Your
Survey
November 17, 2017
Copyright 2017 | Survox, Inc. 11/23/2018
2. About Us
Copyright 2017 | Survox, Inc. 2
Allen Porter – VP of Customer Success
• Advocates for Customer-Centric changes and enhancements
• Masters in Public Administration
• Over 25+ years of experience
Dan Rangel – Solutions
Director
• Project focused
• Skilled in research methodologies
• Expert at best practices techniques
• 30 years of experience
1/23/2018
5. The Invite
Copyright 2017 | Survox, Inc. 5
Subject Line
Keep the title short (under 30
characters)
Show the company name
Aesthetics
Clean
Try an A/B Test
Give purpose
Explain the topic
What’s in it for them
Privacy
Provide a deadline
Give a completion date
Provide the survey length
Number of questions
How many minutes
Remember, keep it short and sweet
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Acme Research
Dear Jane,
We hope your family and you had a great vacation!
As you know we are constantly trying to improve customer experience. For that reason we are looking for 5
minutes of your time to complete our survey to help others with their vacation. Please be so kind to complete
our survey by June 20th.
Thanks for your feedback!
21. Phone Call Tips
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Use a familiar call ID
Keep responses to 5 or less
Set multiple response questions as a series of yes/no questions
Use single digit codes
22. Reimagine Voice
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Design sell …
Polling
Customer Experience
Design solutions
Contact hard to reach people
Language solutions
Integrations with other modes
Automate voice to text
1/23/2018