The need to adjust to market shifts, customer demands, and increasing technical complexity is stressing many companies’ project-based delivery models. Today, more than ever, maneuverability is the gold standard for obtaining a competitive advantage. Learn how product thinking, over project thinking, can turn the tables to your advantage. You’ll understand the vital connection between product and technology and learn to blend discovery and learning with the technical, delivery practices that make products stronger and more adaptable. In the end you’ll know how to unlock the power of continuous product learning by effectively blending discovery and delivery. Learning Outcome: **Understand the idea of project thinking versus product thinking **Learn how blending discovery, delivery, and product learning fuels agility **Discover the true drivers of better ROI and more responsiveness to market

2. Continuous Product Learning
The Shift From Project to Product
Anne Steiner
anne.steiner@cprime.com
August 16, 2018

3. Agenda
• From Project to Product
• Product Discovery
• Product Delivery
• Bringing It All Together
3

4. Traditional Versus Agile

5. Product Agility

6. Whole Product Teams
Discovery
Builders
Products
Delivery
A shift towards giving work to teams
not surrounding work with people

7. Product Discovery
Who? What? Why?

8. What’s Missing?

9. Making Product Choices
Universe of
Product Ideas
Product
Choices
Collaborative Framing
Pragmatic Personas
Story Mapping
User Interviews
Market Research
Customer Journeys
Opportunity Mapping
Story Splitting
Validation Measures
Story Writing
Prototyping

10. Now, it’s time for stories and tests!
Early Discovery

11. Product Delivery
How?

12. Blending Discovery and Delivery
Code
Test
Build
For each journey / feature
For each story
For each test
ATDD
TDD
CI/CD
Product Discovery
Measuring and Learning
Product Delivery

13. But today’s story starts long, long ago …
… when someone gave me great advice!
Continuous
Learning

14. Are you continuously ready?

15. Support Continuous Technical Health
Visibility – Automation - Collaboration

16. Blending Discovery and Delivery
For each journey / feature
For each story
For each test
ATDD
TDD
CI/CD
Product Discovery
Measuring and Learning
Product Delivery

17. Success Is…
•Frequent delivery of whole value
•Building the right thing in the right way
•Collaboratively learning and improving
•Balancing evidence and intuition
•Producing what people need
•And doing it all in a way that doesn’t burn out people

18. What’s in it for you?
•Shared Product Vision
•Maneuverability
•Responsiveness to Market
•Better Return on Investment (ROI)

19. Anne Steiner
anne.steiner@cprime.com
www.cprime.com
@annesteiner7
linkedin.com/in/annesteiner