Continuous Product Learning
The Shift From Project to Product
Anne Steiner
anne.steiner@cprime.com
August 16, 2018
Agenda
• From Project to Product
• Product Discovery
• Product Delivery
• Bringing It All Together
3
Traditional Versus Agile
Product Agility
Whole Product Teams
Discovery
Builders
Products
Delivery
A shift towards giving work to teams
not surrounding work with people
Product Discovery
Who? What? Why?
What’s Missing?
Making Product Choices
Universe of
Product Ideas
Product
Choices
Collaborative Framing
Pragmatic Personas
Story Mapping
User Interviews
Market Research
Customer Journeys
Opportunity Mapping
Story Splitting
Validation Measures
Story Writing
Prototyping
Now, it’s time for stories and tests!
Early Discovery
Product Delivery
How?
Blending Discovery and Delivery
Code
Test
Build
For each journey / feature
For each story
For each test
ATDD
TDD
CI/CD
Product Discovery
Measuring and Learning
Product Delivery
But today’s story starts long, long ago …
… when someone gave me great advice!
Continuous
Learning
Are you continuously ready?
Support Continuous Technical Health
Visibility – Automation - Collaboration
Blending Discovery and Delivery
For each journey / feature
For each story
For each test
ATDD
TDD
CI/CD
Product Discovery
Measuring and Learning
Product Delivery
Success Is…
•Frequent delivery of whole value
•Building the right thing in the right way
•Collaboratively learning and improving
•Balancing evidence and intuition
•Producing what people need
•And doing it all in a way that doesn’t burn out people
What’s in it for you?
•Shared Product Vision
•Maneuverability
•Responsiveness to Market
•Better Return on Investment (ROI)
Anne Steiner
anne.steiner@cprime.com
www.cprime.com
@annesteiner7
linkedin.com/in/annesteiner

Continuous Product Learning The Shift from Project to Product