A picture is worth a thousand points of data. The power of data is transformative when the analytics is displayed visually enabling for faster decision making.

1. Data Visualization & Analysis
June 15, 2017
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2. About Me
Fun Facts
• Plays hockey
• Captain of a MS cycling team
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Dan Rangel – Research Solutions Director
30 years of research experience
B.A. Mathematics at UIC
Expert at research best practices techniques
Focused in research custom solutions
Background in all industry verticals
Me

3. Topics for Discussion
• Analysis
• Tabulations
• Data
• Integrations
• Visualizations
• Our partners
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4. Analysis
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5. Basic Cross Tabs – Survey Generated Tabs
Questionnaire
Tables &
Banners
Reports
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6. Denver
===============================
Age
Gender ===============
=============== Under 30
Male Female 30 over
------- ------- ------- -------
Cross-Tabulations - Format
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Tabulations your way
• Printable output
• Delimited
• HTML

7. Data Management
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• Tools and systems to produce quality deliverables
– Multiple formats available
– Data cleaning and consistency checking
 ASCII
 SAS
 Delimited
(CSV)
 Custom
 SPSS
 Triple-S (XML)
 Excel
 And more

8. Cross Tabs – Options
 Horizontal & vertical percentages
 Missing value controls
 Table elements
 Applying more data
 Table manipulation
 On-the-fly variables
 Net Promotor Scores
 “Break Tables”
 Data overlays
 Nets and multi-level ranking
 Table of contents
 Footer
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9. Cross Tabs – Statistics
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 Multiple Tests
 All possible pairs test (default)
 Newman-Keuls Test
 ANOVA-Scan Test
 Fisher Test
 Kruskal-Wallis Test
 Definable dependent, independent, inclusive and
printable T-values
 Confidence levels .80, .90, .95, .99, custom
 Bi-level test
 Variance control
 Usual
 Paired
 Pooled
 Separate
 Weighted tables uses effective N

10. © Copyright 2017 Survox, Inc. | All rights reserved. 10
Production Report
• Custom Reports
• Shows dispositions
• Gives total, month to date, total
for past day
• Mentor creates a line chart for
various metrics
• Filter by date
• Access legend

11. Deliverables
• Your data your way
• Data continuity ensured
• Secure push/pull data capabilities
• Access to data and reports
• Data export options available
• Integration with 3rd party tools
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12. Visualization Partners
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13. InsightsDesignedForEveryone

15. • Key metrics in one dashboard
• Incorporate multiple sources of
MR data
• Dynamic data filters and drill
down to more detailed views
• Table Tool and Open-end tools
• Support MR requirements:
– Weighting & Sig Testing
– Correlations & benchmarks
– Computation of variables & indexes
– Moving averages
– Etc.
Transform your reporting

16. How we have historically done it…

18. - Scorecard
Your Company Logo Here

19. Tell a Story

22. PowerPoint doesn’t cut it anymore
.

30. Must support our mobile population

31. Must support Market Research process
Analytics| Significance test (Z-test, Norm test) | Correlation test (Pearson) | Numeric mean calculation |
Categorized mean calculation | Numeric percent share | Conversion rate | Categorized percent share | Mean of Mean |
Index calculation | Benchmarking on time, compare sets and hierarchical relations |Compare series |Filters
|Hierarchical filters |Weights vs Filters| Moving Averages
Data Management | Compute Variables with Operators like [AND, OR, NOT, +, -. LIKE, LESS, MORE] and Functions like
[Count responses, Count, Mean, DIFF] and more | Compute Answers (Nets) | Define filters | Sort Variables | Sort Answers |
Sort Filter | Transform Value Labels into Values | Define or Create Data & Time variables | Create Weighting definitions |
Weight cases | Transforms Strings to Categorical | Define Variable definitions | Identify Multi response sets
(propriety version) | Identify Duplicate Cases | Identify Duplicate of Answers | Replace or update existing datasets |Merge
data | Add Cases | Add Variables | Recode into Same variable | Automatic Recode values| Replace missing values |
Supports the common variable types; Numeric, Categorized scale/non-scale, Multiple choice, String, Global, Date |
Renaming of Variable labels | Renaming of Value labels | Color management | Factor average manipulation for Average
calculations | Exclude Answers from Average calculations | Question-block logic | Answer-blocks logic | Changing
Variable type | Pos/Neg/Neu administration for POS/NEG charting | Variable Subsets

32. Thank You!
Let’s continue the discussion
John Bird
Bird@dapresy.com
510-421-1225
www.dapresy.com

33. Rosetta Studio™ Overview
Introduction

34. What Makes Rosetta Studio™ Unique?

35. Not All Reports Are Created Equal

36. Rosetta Studio™ Offers a Suite of Tools

37. • Existing Files
• Existing Data
• Existing Company Slide Designs
Rosetta Studio™ Uses Your Existing Processes

38. It All Starts With Data

39. RESULTS

40. TIME SAVINGS

41. ACCURACY

42. RETURN ON INVESTMENT

43. NEXT STEPS
By Phone
1-905-868-8742 ext.
22
By Email
sales@rosetta-intl.com

53. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Introducing
MarketSight

54. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Speaker
 Michael DeNitto
 MarketSight Founder & CEO
 Passion for delivering information
and software for decision support
 Before MarketSight
 Monitor Group
 Consumer Reports
 Revenio
 Cahners/Reed-Elsevier
 IndustryNet
 AT&T
 Ziff-Davis
 Open Software Foundation

55. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Overview
 Cloud-based software solution
 Data analysis, visualization, & reporting
 Designed by Market Researchers for Market
Researchers
 Thousands of users worldwide at MR Firms and
Client organizations
Introducing MarketSight

56. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
How we’re different
 100% Software as a Service (SaaS) solution
 Private cloud or behind your firewall
 Designed for collaboration
 Easier to learn and use
 Less expensive than traditional tools
 Work with any dataset, regardless of source
 Industry-leading integration with PowerPoint
 Integrated online sharing portal Key Findings
Introducing MarketSight

57. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Major features
 Data Upload
 Data Cleaning
 Editing & Creating Variables
 Crosstabs
 Automatic Statistical Significance Testing
 Advanced Analytics
 Charts
 PowerPoint & Excel Export
 Dashboards
 Key Findings sharing platform
Introducing MarketSight

70. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Thanks for joining us today
Michael DeNitto
mdenitto@marketsight.com
617.580.3550
www.marketsight.com/trial

71. For you
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Link to our white papers and resources:
http://www.survoxinc.com/resources/
Link for upcoming and past webinars:
http://www.survoxinc.com/events/webinars/
Contact us for …
 RFP support
Dan Rangel
 drangel@survoxinc.com
 773.960.9286

72. W W W. S U R V O X I N C . C O M
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