my log book for media AS :)

1. OCR Media Studies – AS Level
Unit G321: Foundation Portfolio in Media
Preliminary Task, Log Book and Evaluation
Name:
Candidate Number:
Center Name: St. Paul’s Catholic College
Center Number:
Set Brief - Print
Music Magazine – Production
Preliminary Task Progression, Log Book and
Evaluation

2. Preliminary Task Progression– Evidence
I have laid out my main
page so that I know
where everything goes
and picked a simple
colour combination for
ease of reading.
I have added simple
codes and conventions
to the magazine
including the masthead
and the subheads along
with social media
convergence.
I have added the main
picture into the magazine,
the magazine badge and
additional content like
subheadings and
competitions to attract my
target market.

3. Preliminary Task Progression– Evidence
Contents Page
I have started by making
a simple layout for my
contents page including
the picture spaces and
continuous colour
scheme.
I have then added the
titles and sections of my
magazine including a
picture of me for the
editorial and effect to
make the page look
better.
I have then added the
main pictures into the
contents page including
all the subheadings and
the full editorial and
magazine information.

4. Section 1) – Log Book

5. Music Magazine – Genre research
• YOU MUST insert anything you can find about this genre –
secondary sources (quotes from articles; statistics; other
magazine front covers)
• Make sure your findings are neatly presented and contain
images where needed.
• My music genre is alternate rock. This magazine is focused
on Rock bands and the target audience is 13+. I have used
Maslow’s Hierarchy to decide upon my target audience.
The place in the hierarchy I have chosen is self-
actualization. I have chosen this because my magazine is
based on facts and what Linkin Park did on tour or on a
concert for my double page spread.

6. Masthead
Main Headline
Barcode/Price/Date/
Issue
Cover lines
(Secondary
stories)
Main Image – Usually
denotes some ‘star
appeal’(Linkin Park)

7. • Convergence – For example Web
address; Social network link – this
something the examiner will be
expecting.
• Strapline – Usually positioned near
and/or below the Masthead.
• In this case it says “The world’s
loudest rock magazine”
• Promotion/Competition that is
relevant to the genre
There isn’t one evident but it
would have helped to attract
more potential purchases.

8. Established Magazine for my Research
Front Cover and Conventions
– If there is anything missing
YOU MUST explain what this is
and give a reason WHY it
should be included.
The front cover has a masthead,
a main headline, cover lines, and
a main image, a barcode, price
tag and the issue date. It also
has a convergence, a strap line
and a promotion. On top of that
it also has a magazine badge.

9. Target Audience – Katz, Maslow, Hartley and/or socio-economic needs
The target audience for Kerrang magazine can be denoted as people older
than 13 because it is a factual magazine with news reports about famous rock
bands and various competitions and quizzes to keep the readers entertained.
All young people want / need to be updated on what is going on in the music
genre of magazines especially rock and pop since it’s most popular between
teenagers.
What is the USP of this magazine? YOU MUST refer to specific
conventions/stories from you research
From the research completed into this media product, I think the USP is that
they are the only magazine that focuses on rock bands/artists which
consequently makes them unique from all other published magazine. This can
be proven since there are 42, 967 copies sold so far as this magazine is the
UK’s most exciting youth media brand.

10. Publisher research
http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://www.bauermedia.co.uk/brands/q
The Kerrang magazine was first published in 1981 (5 years before Q), it is
published by Bauer Media Group, and currently has a circulation of
around forty thousand people per issue. The Bauer Media group is also a
publisher for other magazines such as; heat, mojo and Q.
The Bauer Media group was founded in 1875 that manages a portfolio of
magazines digital products, radio and TV stations in local markets across
the world.

11. Conventions of a Music Magazine
• Research your own
example of a
magazine from the
sub-genre of your
own choice and
annotate the codes &
conventions/USP/Tar
get audience.
The logo of the magazine SHOULD be placed on this slide neatly somewhere
Masthead
Main Headline
Cover lines
(Secondary
stories)
Main Image – Usually
denotes some ‘star appeal’ (A
game character)
Barcode/Price/Date/
Issue

12. Target Audience – Katz, Maslow, Hartley and/or socio-economic needs
The target audience for Kerrang magazine can be denoted as teenagers who
are looking forward to find out what the current rock stars are up to and what
competitions can be taken to win specific prizes such as concert tickets or
other goods so that the audience is actually engaged.
What is the USP of this magazine? YOU MUST refer to specific
conventions/stories from you research
From the research completed into this media product, I think the USP is the
use of star appeal in each magazine to suit the likings of teenagers and young
adults who are interested in rock music and other genres as well as special
interviews with specific bands.
The logo of the magazine SHOULD be placed on this slide neatly somewhere

13. Publisher research
The logo of the magazine SHOULD be placed on this slide neatly somewhere
My magazine of inspiration, Kerrang, is published by the Bauer Media
Group and is aimed at people in their late teens and early twenties who
are into rock and metal.
They meet their socio-economic needs by making sure each issue will
include a balance of bands and scenes to guarantee that we’re providing
for our readers’ need for variety and their passionate appetite for their
favorite bands as well as their desire to be introduced to new music
within our world.
My inspiration
magazine.