1. “To achieve sustainable growth, SMEs should be looking at their HR capabilities, and not just automation and productivity
upgrading alone. It is crucial for SMEs to develop good HR systems and processes, train and develop leaders, and attract
and retain talents.” – Ms Chew Mok Lee, Assistant Chief Executive of Capabilities & Partnership Group, SPRING Singapore
In collaboration with SME Employer of Choice winners and finalists, the Strategic Human Capital Management in SMEs
2015 Congress is dedicated to providing local SMEs practical advice and tips on delivering effective leadership, engaging
and recruiting the right employees and introducing people management processes aligned to the business strategy.
Learn how to overcome thorny human capital issues including talent attraction, employee engagement, training and
development and succession planning, through a mix of interactive dialogues, engaging panel discussions, roundtable,
exclusive mini-workshops and SME clinic.
Contact Me to Register: Karen | Tel: (65) 6423 4631 | Email: info@hrmasia.com.sg
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Sept2015
60% CASH BACK
The Productivity Innovation Credit
(PIC) Scheme
Best Practices for SMEs to Become An Employer of Choice
Strategic Human Capital Management in SMEs 2015
13 October 2015 | Singapore
Featured Distinguished Speakers:
Susan Chen
Director, Human
Resources
VISA
Rishita Desai
HR Manager, Singapore &
Malaysia
LOWE & PARTNERS
WORLDWIDE
Loh Pui Wah
Director, Career &
Attachment Office
NANYANG
TECHNOLOGICAL
UNIVERSITY
Raymond Yip
Senior Manager, Group
Human Resource
QIANHU
Elvis Lee Kwang Boon
Executive Director (Business
Development)
ORANGE CLOVE CATERING
(A SUBSIDIARY OF NEO
GROUP LIMITED)
Guest of Honour
Christophane Foo
Executive Director,
Human Capital
& Organisation
Development
SPRING SINGAPORE
Nicole Poon
Director, People Operations
MATCHMOVE PAY
Supporting Organisations:
Media Partners:
Chloe Lee
VP, HR
APS ASSET MANAGEMENT
David Pooi
Manager (SME Talent
Programme)
SINGAPORE CHINESE
CHAMBER OF
COMMERCE & INDUSTRY

2. Best Practices for SMEs to Become An Employer of Choice
Strategic Human Capital Management in SMEs 2015
a
• Be creative and explore where your best talent hangs out online and how to create relevant, authentic and
consistent content to position your company as an employer of choice in a cost-effective way
• Adopt innovative methods to implement cost-effective engagement projects
• Design & implement a high-impact, high-retention and high-application training approach to effective
employee development
• Clarify the strategic purpose of building an effective succession management system and identify the
leadership skills you need at the top to grow High Potentials
• Learn smart HR strategies to improve your business culture and position your company for growth
Key Learnings:
SMEs of all sizes with content targeted at management, HR practitioners and change-makers of your organisation.
Who Should Attend
a
COFFEE CHAT:
Get Creative with Recruiting when you are not an MNCs: What Works, What Doesn’t?
Think Tank:
Building, Implementing & Measuring an Effective Succession Management System
MINI-WORKSHOP I:
Social Media & Recruitment Cheat Sheets: How To Build Online Presence & Become Talent Magnet?
MINI-WORKSHOP II:
How to Create The Right Training Approach for Employee Development?
+ CONFERENCE HIGHLIGHTS

3. PROGRAMME OUTLINE
8.30am Registration and Coffee
9.00am
Opening Address by Guest of Honour
TALENT ATTRACTION
9.15am
Coffee Chat
Get Creative with Recruiting when you are not an MNC: What Works, What Doesn’t?
According to a recent poll of undergraduates and recent graduates of the local universities, MNCs still outstrip SMEs
as employers of choice, even though SMEs today employ about 70% of our workforce and comprise nearly 99% of
businesses in Singapore. The tightening of regulations for employment of foreign workers has further created a very
tight labour market for SMEs to compete against established local companies and MNCs to recruit and retain talent,
especially top millennial and Gen Z talent.
What can SMEs do differently to attract their fair share of talent? BE CREATIVE!
Join us and hear straight from the top recruiting leaders how they continuously push the limits of innovation, how they
have overcome roadblocks and what they consider to be the most important lessons they have learnt along the way.
The session will cover:
• How they built a foundation for success, such as budget priorities, staffing, strategies and management buy-in?
• How to determine channels you should invest time and dollars in laying the groundwork for your campaign?
• How to adopt refer-a-friend schemes, social media and school outreach to develop a cost-effective in-house
recruitment process?
Panellists:
10.00am
Mini-Workshop I
Social Media & Recruitment Cheat Sheets: How To Build Online Presence & Become
Talent Magnet?
In the age of social media, job seekers are turning to non-traditional venues, like online social media, to find out
more about a company. It takes a job seeker only 90 seconds to decide whether an ad is interesting enough to
continue to read through. Hence it is crucial for you to relook at the way you write your job description and present
your company to tell powerful stories to answer their question of “why should I join your team?”
This session aims to equip you with skills to create relevant content to position your company as an employer of
choice. It will cover:
• Why do you need a content marketing strategy for talent acquisition, and how can you get it started?
• How to develop engaging content that is tailored to each social channel that leads to a stronger online brand and
a richer applicant experience?
• What are the most common mistakes that recruiters make when communicate their company’s story?
11.00am Morning Refreshment and Networking Break
Best Practices for SMEs to Become An Employer of Choice
Strategic Human Capital Management in SMEs 2015
Susan Chen
Director, Human
Resources
Visa
Rishita Desai
HR Manager,
Singapore & Malaysia
Lowe & Partners
Worldwide
Elvis Lee Kwang Boon
Executive Director (Business
Development)
Orange Clove Catering (A Subsidiary of
Neo Group Limited)
Christophane Foo
Executive Director, Human Capital & Organisation
Development
SPRING SINGAPORE

4. 11.30am
In Conversation with Local Education Institutions
Sourcing for Millennial & Gen Z Talent: How to Leverage Relationships with Local
Educational Institutions?
Many companies have formed strong relationships with local education institutions, such as Institute of Technical
Education (ITE), Polytechnics and Universities, resulting in partnerships that benefit all involved - the institutions,
the employers and the students.
Hear from a panel of representatives from local education institutions about:
• How they can help with enhancing your graduate hiring efforts in 2015 and 2016 by tapping into targeted
channels
• The complex nature of the education system and its’ various offerings
• On-campus career fairs to identify related activities that will complement your talent profile and resound
with your graduate recruitment efforts
Panellist:
12.15pm Lunch and Networking Break
EMPLOYEE ENGAGEMENT &MOTIVATION TOOLS
1.15pm
Interactive Roundtable Discussion
Recognise, Reward & Engage Your Multi-generational Workforce: How To Do It Right?
In this dynamic and thought-provoking session, you will participate in a small-group discussion and rotate tables
every 20 minutes. A leading industry expert will host, guide and summarise the discussion at the end of the
session.
Roundtable #1:
Cost-Effective Reward & Recognition Programs
• How to design compensation, salary, benefits and rewards management programs that meet business
needs, such as cost effectiveness, business growth, retention, performance, etc?
• How to demonstrate appreciation through meaningful non-financial reward?
Roundtable #2:
Best Strategies for Work-Life Harmony
• What you need to know about implementing work-life strategies and success stories?
• How to set specific action plans, targets and the timeframe within which to achieve the plans and targets?
Roundtable #3:
Outstanding Teams – What do Their Managers Do Differently?
• How to ensure the line managers understand and own the engagement process?
• How to provide training and coaching to managers to help them foster trust, loyalty among employees?
Best Practices for SMEs to Become An Employer of Choice
Strategic Human Capital Management in SMEs 2015
Loh Pui Wah
Director, Career & Attachment Office
Nanyang Technological University
Table Moderator:
Chloe Lee
VP, HR
APS Asset Management

5. Best Practices for SMEs to Become An Employer of Choice
Strategic Human Capital Management in SMEs 2015
TRAINING & DEVELOPMENT
2.15pm
Mini-workshop II
How to Create The Right Training Approach for Employee Development?
This unique “how-to” workshop offers you a hands-on guide for designing and implementing a high-impact, high-
retention, high-application training workshop or session. It will cover how to apply a highly effective procedure to
determine training needs at an organisation, business and individual level.
This session covers:
• How to innovate your in-house training on a cost and time budget
• How to identify training requirements to support your employee and career development?
• How to design a training program, familiarise yourself with the logistics and supply chain of a training
program as well as select the right training provider
3.15pm Afternoon Refreshments and Networking Break
SUCCESSION PLANNING
3.45pm
Think Tank
Building, Implementing and Measuring an Effective Succession Management System
With talent in short supply, having an effective succession plan is key to the continuity and expansion of SME
businesses. However, most of them are failing to prepare for the future as other priorities always seem to jostle
to the front. Lack of financial resources, the burden of extra work and the lack of a dedicated people management
resource are cited as their key roadblocks.
Join our panel of award winning industry leaders and explore:
• How they overcame the roadblocks and clarify the strategic purpose of building an effective succession
management system?
• How they identified core competencies and build complimentary robust individual development plans?
• Best practices for managing talent pools and High Potentials
Panellists:
4.30pm
Exclusive SME Clinic
Take advantage of a free consultation opportunity in a roundtable setting. Prepare your own questions and get
in conversation with our SME experts to address your specific business challenges pertaining to specific themes
and how do you multiply your investment dollars with government assistance.
5.30pm End of Conference
Raymond Yip
Senior Manager, Group
Human Resource
QianHu
Nicole Poon
Director, People Operations
MatchMove Pay
David Pooi
Manager (SME Talent Programme)
Singapore Chinese Chamber of Commerce and Industry

6. STRATEGIC HUMAN CAPITAL MANAGEMENT IN SMES 2015
13 October 2015 l Singapore
Sign Up Registration includes: Presentations, luncheons, networking sessions,
refreshments and delegate pack
10% discount for group booking of
3 delegates and above
1 Day Conference
Early Bird Fee
Regular Fee
All payments receive by / before 22 Sept 2015 is entitled to Early Bird Discount
DELEGATE RATES 2015
S$295 + GST
S$695 + GST
CODE:WEB
Email: info@hrmasia.com.sg
Telephone: (65) 6423 4631
Fax: (65) 6423 4632
Website: www.hrmcongress.com
Contact: Karen
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60% CASH BACK
The Productivity Innovation Credit (PIC) Scheme
offers Singapore registered companies 60%
cash back on all HRM Congresses. Or a 400%
tax deduction instead, the choice is yours.
on all HRM Congresses
Best Practices for SMEs to Become An Employer of Choice
Strategic Human Capital Management in SMEs 2015
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