Top 5 ‘DigitalMarketing’ MythsBy Yogesh M. A.Digital Leadership Coach from Mumbai, Indiawww.e-Marketing.co.in
Myth #1 Digital Marketingcan’t ‘Bring Results!’
But Reality is 1. Digital Marketing is still Evolving. 2. Marketing professionals started upgrading their knowledge. 3. To become a successful on digital marketing every professional must create their own business network. 4. Those who have a bigger business networks getting fast results on digital neighborhood marketplaces. 5. Those professionals who have their personal blog they are getting benefits of digital personal branding and reaching & engaging with new and old clients time to time.
#1 Key benefits of Digital neighborhood1. Digital neighborhood marketing can help your company to bring buyers for your products and services from Global and Local (Glocal) marketplaces.2. Your customer is just a click away on digital marketplaces.3. It’s easy and economical way to Reach and Engage with your current & prospective customers.
But Reality is1. In today’s Web2.0 Era anyone can do Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities through inbuilt CMS or Content Management System.2. In Web2.0 website or blog you can have inbuilt Content management system.3. You can add keywords and many other SEO & SEM things automatically with the help of CMS.4. SEO and SEM (including sales related content writing for your products and services) is the in-house dedicated marketing person’s task.5. Marketing team should build their SEO and SEM strategy for their web2.0 website.
#2Key benefits of Web2.0 1. You can start publishing digital product Catalogs on your website. 2. You can create & Implement new digital marketing strategy for your company website. 3. Every person from your company can create leads through your website strategy.
But reality is1. E-mail was invented for one to one communication purpose.2. Sending bulk e-mail to unknown people is known as Spam.3. Sending Sales letters again & again to same person is also known as Spam.4. People Hate Spam.5. Everyone would like to read e-mail letters from known persons only.6. Sometime they couldn’t check their important e-mails because of Spam mails.7. Entire world is worried about Spam mails.
#3 Key benefits of New strategies1. You can create various New strategies to reach current & prospective customers without sending email or e- mail marketing.2. Your message can reach huge number of people without sending any single e-mail or SMS.3. A lot more happening over digital neighborhood marketplaces.4. Follow RWDS=Read+Watch+Do+Share formula
But reality is 1. Sending SMS to unknown people is also known as Spam. 2. People hate Spam. 3. When you send Spam messages then in future people may ignore your important messages also.
#4Key benefits of Mobile / Tablet 1. Use social media sites through your mobile devices. 2. Your one update from your mobile device can update your various social networks by single click. 3. You can post your blog by mail from your mobile. 4. You can Create, connect, collaborate, con verse with your business network through mobile devices.
Myth #5“Social Media is a Fad ¬ for Top executives!”
But reality is1. Today All types of professionals using social media sites for many purpose.2. Social Media has been rapidly growing community in every corner of the world.3. Social media sites are helping professionals to reach current and prospective customers.4. Social media marketing transforming into Digital neighborhood marketing.
#5Key benefits of digital marketing 1. Digital Marketing can save your Money & your valuable Time. 2. You can easily start digital marketing. 3. You can create your own community. 4. You can get more visibility in less time. 5. You can do promotions in targeted audience. 6. Digital world is changing so fast so that you need to upgrade your knowledge very fast. 7. Upgrade your gadgets time to time to learn new things happening in technology.
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Thank You By Yogesh M. A.Digital Marketing Trainer from Mumbai, IndiaParticipate in our Offline Blogging & Business Networking Training Workshops www.Workshops.co.in