For just about every kind of business imaginable, social media marketingcan be a genuine tonic – bringing inconnections, expanding the reach of your brand, and interacting with potential customers.
There is much you can gain frombuilding a presence in the social media; but only if you do it right. Notsurprisingly, too many newcomers into the social arena don’t get it right. Whether by lack of experience and insight, from ill-advised influences, or simply by a lack of focus… there are negative patterns of social media interaction that you should avoid.
In order to ensure that you getmaximum results from the time, moneyand resources you put into your social media campaigns, you should befamiliar with the most widely common failures. They all boil down to a few specific patterns; and here are the 5 most common social media fails:
5 Most Common Social MediaFails | Too Much, Too Soon Have you ever noticed how some people/brands/companies (especially the smaller ones) are all over the place with repetitive status updates, which are obviously getting spurted out by a bot – or worse, someone without the least bit of common sense? Don’t be like that.
There is no point in creating dozens of accounts across different websites. It’sbest to focus on a few websites and puta bit of soul into them. There is no goodreason why you should make dozens of status updates over the first few days.Pace yourself, look around, think before you type.
5 Most Common Social MediaFails | Special offer! Buy Now! How about those who keep updating their twitter/facebook/google+ with repetitive, inane, desperate offerings? You know the type: “Check out thiscoupon! Buy now with discount!” Don’t those creatures realize how the era ofthe spiteful door-to-door encyclopedia salesmen are long over?
Sadly, they don’t. You need to get into the mindset of your target audience, and realize that when something isoffered insistently, it just doesn’t soundright. While it’s a good idea to come upwith promotions and special deals, they should be used to pepper a bulk of informative and helpful altruistic interactions.
5 Most Common Social MediaFails | Please Share This!!! For someone who’s active in a social media channel for a while, there are few things as annoying as someone who only contacts them to ask for something… even if it’s something apparently trivial such as sharing a piece of news or voting up a story.
You need to think of the “pleaseshare/vote this” as a very special trumpcard that you can only pull once in a full moon, and that’s provided you are ready to reciprocate when the request arises. In fact, for best results with this kind of strategy, it works better to reciprocate somehow before even asking for a favor.
5 Most Common Social MediaFails | Apples And Oranges Why do some people have so much bang for buck from their social media efforts, while others barely scrape any results after sweating their brows offtrying to play all the right cards? Why tothose poor souls on the lower end have such a hard time getting their campaigns to deliver?
A common reason is called “severe strategic misalignment”; to put it simply, it’s like apples and oranges. Ifyou’re trying to sell apples to a group of people who want to get oranges, how successful do you suppose you’ll be?
5 Most Common Social MediaFails | A Hollow Following It’s great having lots of followers, and it’s sure to impress almost everyonewho doesn’t know better. But for those in the know, tens of thousands of followers a guru does not make. Because real gurus don’t just amass followers: they engage them.
And it makes a world of difference. You could have nine thousand random followers who don’t even know or care about who you are. Or you could have nine hundred laser- focused followers who are veryinterested in your field of expertise, and who may even help spread your message. It’s entirely up to you!