This document discusses motivating employees in the workplace. It explains that motivation involves intensity, direction, and persistence of effort to achieve goals. Managers must motivate employees to help the organization achieve its goals and also work towards personal goals. Motivation is understanding what drives employee behavior. It is important for managers to motivate employees for better performance as people always seek better ways of working. Motivation is essential for any company's growth as employees are its most important asset.

1. MOTIVATION
• Managers are continually challenged to
motivate a work force to do two things.
1. The first objective is to motivate
employees to work toward helping the
organisation to achieve its goals
2. The second objective is to motivate
employees to work toward achieving
their own personal goals.

2. • Motivation is a process that account for an
. individual’s intensity, direction , and
persistence of effort toward attaining a
goal.
• Intensity is concerned with how hard a
person tries ,high intensity is unlikely to
lead to favorable job performance
outcomes unless the effort is channeled in
a direction that benefits the organisation.
• motivation has a persistence dimension .
This is a measure of how long a person can
maintain effort.

3. • Motivation in simple terms may be understood as
.
the set or forces that cause people to behave
certain ways.
• Now days employees have been hired, trained and
remunerated they need to be motivated for better
performance. Times have changed People wants
more, employees are always looking for better
ways to do a job. It is the responsibility of
managers to make employees look for better ways
of doing their jobs.
• Motivation is essential for any company because
employee is Asset of company. Motivation is
important for the growth of employees as well as
growth of the organization.

4. • Organizations today stands for something more
than profits and these activities add some value
.
more over responding to human and social
needs has been one of the greatest catalysts for
product innovation and development.
• The activities like employee motivation and
satisfaction, making employees to participate in
CSR activities.