Presentation to the Producers Guild of American Social Impact Media Workshop, Jan 9th 2019. Hosted and Moderated by Will Nix at the Vortex Dome at Hollywood Center Studios.

1. Imagination.ucsd.edu
Cosmology.ucsd.eduChalicePictures.com
svolkow@ucsd.edu

3. Women have been
omitted from the
history books.
The U.N. estimates
that 100 million
women and girls are
missing worldwide.
Could there be a
connection?

4. Chalice
Women Leaders Rise

5. What is impact?
• Education = Changing minds
• Attitudes = Changing Values
• Outcome = Changing Behavior
How?
• Attention = Great Content
• Views = Reaching An Audience
• Campaign= Finding & Owning Your Audience
• Revenue = A business model

6. Distribution is Broken

7. Winner Take All?
2018’s movie business hit all-time benchmarks of $11.9
billion in North America and $41.7 billion globally, with
Disney taking in nearly a fifth of that figure. (Variety, 2 Jan
2019)

8. No backend
No data
No carve out rights
No leverage
No future

9. Distribution is Exhausting
SVOD
VOD
AVODFree
On-Demand
Paid
Programmed
OTT
Live
Streaming

10. Etc…..
SVOD

11. AVOD

12. VOD

13. Livestreaming

14. Direct-to-Consumer Distribution
• Owned Audience
• Measurable
• 1:1 Relationships
• Bonus Mindset
• Affiliate Marketing Principals
• Control over Advertising & Marketing
• Leverages what the Internet and SM does well

15. “Targeting an audience through
strategic online marketing
means more eyeballs for your
movie without losing control of
your content or revenue while
owning your audience.”
Kaia Alexander, Marketing Consultant