9 Transmedia Trends

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Presentation at Digital Hollywood May 2011 CONTENT SUMMIT, Hosted by Flint Dille. My picks for the global Trends driving the Transmedia Industry.

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9 Transmedia Trends

  1. 1. 9 Tr a n s m e d i a Tr e n d s S tu a r t W. Vo l kow X t ro pi a Pa r tn e r s www.stuartvolkow.com svolkow@gmail.com Digital Hollywood Content Summit May 4 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 1
  2. 2. My Clients:Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 2
  3. 3. GameificationCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 3
  4. 4. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 4
  5. 5. Ubiquity of Mobile Broadband Connected Internet DevicesCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 5
  6. 6. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 6
  7. 7. 15 Billion Connected Devices by 2015 One Billion Embedded Wireless Networking Devices and Counting Embedded WLAN products will hit billion-unit barrier in 2011 for the first timeCopyright 2011 Stuart2011Volkow, www.stuartvolkow.com April 28, W. JAGDISH REBELLO, PHD iSupply 7
  8. 8. “In 10 years there will be 50 billion devices connected to the web” Ericsson President and CEO Hans VestbergCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 8
  9. 9. Smartphones outsold PCs in Q4 2010 > 100 Mln Win 7 B iOS Android Blackberry Web OSCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 9
  10. 10. 350K New Android Activations / Day 50% U.S. Subs now on Smartphones 50x more web use with a Smartphone Google Best Practices Webinar, Elliott Nix, May 3 2011Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 10
  11. 11. Mobile App Stores to Take In $3.91 Billion for 2011 Total revenues will be up 65.4 percent; Apple App Store to account for 75 percent Total download revenue from games and other applications are projected to continue rising in the next few years, jumping to $5.72 billion in 2012, $7.12 billionCopyright 2011 Stuart$8.46 billion in 2014. in 2013 and W. Volkow, www.stuartvolkow.com 11
  12. 12. Globalization, Uneven GrowthCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 12
  13. 13. 13
  14. 14. 14
  15. 15. PWCCopyright 2009, Stuart W. Volkow Media Marketplace 15 15
  16. 16. Tablets Eclipse Laptops, Netbooks, and ReadersCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 16
  17. 17. 18 Mln sold 2010 Est. 45-60 Mln 2011 12 Mln readers 2010Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 17
  18. 18. >90 new Tablets announced at CES 2011 18Stuart W. Volkow, Copyright 2009 18
  19. 19. Total book revenue will fall to $22.7 billion in 2014, down from $25.0 billion in 2010. In 2014, e-books will represent 13 percent of total U.S. book publishing revenue, up from 3 percent in 2010Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 19
  20. 20. 6 Screen Connected Visual LifeCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 20
  21. 21. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 21
  22. 22. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 22
  23. 23. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 23
  24. 24. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 24
  25. 25. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 25
  26. 26. Eve r yo ne i s a V i d eog rap herCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 26
  27. 27. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 27
  28. 28. DSLR CinemaCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 28
  29. 29. G e s t u r a l , N a t u r a l , U n i ve r s a l U ICopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 29
  30. 30. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 30
  31. 31. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 31
  32. 32. Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 32
  33. 33. Locative MediaCopyright 2011 Stuart W. Volkow, www.stuartvolkow.com 33
  34. 34. Piero GoliaCopyright 2009 Stuart Wayne Volkow. Xtropia Partners 34
  35. 35. www.venturedna.comCopyright 2009 Stuart Wayne Volkow. Xtropia Partners 35
  36. 36. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 36
  37. 37. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 37
  38. 38. Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 38
  39. 39. I n s e c u r i t y Hacked Sony accounts top 100 million Lawsuit filed over Apple tracking Facebook slapped with class-action privacy lawsuit Egypt Cuts Off Most Internet and Cell Service China Cuts Off Internet Access After Riots Questions linger about Amazon outage45.7 million credit and debit cards stolen by hackers who accessed TJX’scustomer information in a security breach (March 2007)Copyright 2009 Stuart Wayne Volkow. Xtropia Partners 39

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