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How a Lot of Disruption… and a Few
Babies, Transformed Our Culture
WWW.BETHSHELTON.COM
CEO: Girl Scouts of
Greater Iowa
• 67 Iowa counties, 2
South Dakota
counties & 1
Nebraska county
• 52 FT employees/
70 PT
• 4 offices
• 4 camp properties
• 1,000 acres/ 71
buildings
• $10M+
Who we are
“Prepare them for the path, don’t prepare
the path for them.”
3rd Borns: “Looser boundaries, adventurous, uncomplicated, free spirited.
“When you become a manager of people it is not a transition of power,
but a transition to service.” –Doug Billings
Hurdles &
Frustrations Solution
Get
over it
Remove
yourself
Absolutely not.
Reflection
Ecosystem.
.
..
Research.
How should
we make
organizational
decisions?
other
Logical
things
RISK!
PROCESSES
CULTURAL FIT
MISSION
"We've never lost an American in space, and we
sure as hell aren't gonna lose one on my watch.
Failure is not an option!” –Gene Krantz
Think like
Mission Control.
What if I said
“we have to.”
What would the plan look like?
All the babies.
 10 page document
 Parents and guardians can bring children with them every day up
to age 6 months (or until crawling)
 Up to 3 Alternate Care Providers (ACP’s)
 Designated spaces, time limits on noise disruption
 Designate “Quiet Room/ lactation room”
 Waivers
Parenthood doesn’t
change the skills,
dedication and
experiences that we
so highly value in our
people. We want to
practice what we
preach, and
normalize a reality
where having
children and
advancing your
career are not
mutually exclusive.
Other benefits
Year 1: 24 days of PTO
15 paid holidays (entire week of Christmas) + 4
bonus days
Close at noon on Fridays in the summer
12 weeks paid parental leave
4 weeks paid Caregiver leave
Paid bereavement leave (including 5 days for
miscarriage)
Disruption Dollars Grants
Your culture,
quite simply,
is what your
people say
you are.
But what about
PRODUCTIVITY?
 Shades of Green Gala $: up 330%
 Mud Run attendance: up 24%
 Girls served in outreach: up 40%
 Overall Philanthropic dollars: up 15%
 # of Full time employees: up 6%
 Camp registrations: up 46%
 Online sales: up 155%
 Overall cookie sales: up 6%
 Girl renewals: up 9%
ONE RECENT EVENT
74%
Implications? BRAND
$1.2 M
ad
value
2m+
GALLUP ISN’T
WRONG.
Share “the fix.”
Parental
support.
“You don’t get to kind of believe
in equality.”
-Beth Shelton
-Do nothing: leave without pay.
-Charge women more?
-Invite women to use up all of their PTO and sick time. BUT,
be as engaged, innovative, creative, patient, productive and
committed upon return with no foreseeable days off or
contingencies.
If you enjoyed today’s presentation, let’s engage on social!
WWW.BETHSHELTON.COM

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How a Lot of Disruption... And a Few Babies... Transformed our Culture | Seattle Interactive 2019

  • 1. How a Lot of Disruption… and a Few Babies, Transformed Our Culture WWW.BETHSHELTON.COM
  • 2. CEO: Girl Scouts of Greater Iowa • 67 Iowa counties, 2 South Dakota counties & 1 Nebraska county • 52 FT employees/ 70 PT • 4 offices • 4 camp properties • 1,000 acres/ 71 buildings • $10M+ Who we are
  • 3.
  • 4.
  • 5. “Prepare them for the path, don’t prepare the path for them.” 3rd Borns: “Looser boundaries, adventurous, uncomplicated, free spirited.
  • 6. “When you become a manager of people it is not a transition of power, but a transition to service.” –Doug Billings
  • 13. "We've never lost an American in space, and we sure as hell aren't gonna lose one on my watch. Failure is not an option!” –Gene Krantz Think like Mission Control.
  • 14. What if I said “we have to.” What would the plan look like?
  • 15. All the babies.  10 page document  Parents and guardians can bring children with them every day up to age 6 months (or until crawling)  Up to 3 Alternate Care Providers (ACP’s)  Designated spaces, time limits on noise disruption  Designate “Quiet Room/ lactation room”  Waivers
  • 16. Parenthood doesn’t change the skills, dedication and experiences that we so highly value in our people. We want to practice what we preach, and normalize a reality where having children and advancing your career are not mutually exclusive.
  • 17. Other benefits Year 1: 24 days of PTO 15 paid holidays (entire week of Christmas) + 4 bonus days Close at noon on Fridays in the summer 12 weeks paid parental leave 4 weeks paid Caregiver leave Paid bereavement leave (including 5 days for miscarriage) Disruption Dollars Grants
  • 18. Your culture, quite simply, is what your people say you are.
  • 20.  Shades of Green Gala $: up 330%  Mud Run attendance: up 24%  Girls served in outreach: up 40%  Overall Philanthropic dollars: up 15%  # of Full time employees: up 6%  Camp registrations: up 46%  Online sales: up 155%  Overall cookie sales: up 6%  Girl renewals: up 9% ONE RECENT EVENT 74%
  • 24. Parental support. “You don’t get to kind of believe in equality.” -Beth Shelton -Do nothing: leave without pay. -Charge women more? -Invite women to use up all of their PTO and sick time. BUT, be as engaged, innovative, creative, patient, productive and committed upon return with no foreseeable days off or contingencies.
  • 25. If you enjoyed today’s presentation, let’s engage on social! WWW.BETHSHELTON.COM