Attracting gen y

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Attracting gen y

  1. 1. REGENERATIONHow Gen Y is influencing the future of brands. Presented by: Justin Foster Brand Strategist
  2. 2. Who is Gen Y?
  3. 3. Gen Y Stats:•Approximately 85 mil in US• Spend $200b annually• 95% likely to do web research• 85% likely to ask a friend
  4. 4. 4 Influences •Raised in groups • Trophies for everyone • Technology • Abundance
  5. 5. How do they think?
  6. 6. The Gen Y Culture: • Individualistic • Authentic • Transparent • Service • Fun
  7. 7. Much more likeBoomers than Gen X’ers
  8. 8. So how do youmarket to them?
  9. 9. You don’t.They find you.
  10. 10. Pull vs.Push
  11. 11. What is a “Brand”?
  12. 12. A relevant, meaningful presence in the marketplace.
  13. 13. How do you stay relevant?
  14. 14. 7 Elements of Relevance 1. Talent 2. Style 3. Communication 4. Technology 5. Authenticity 6. Influence 7. Youthfulness
  15. 15. Talent
  16. 16. Style
  17. 17. Communication
  18. 18. Technology
  19. 19. Authenticity
  20. 20. Influence
  21. 21. Youthfulness
  22. 22. 5 Must-Have Tools:1) Logo*2)Web site*3)Marketing collateral*4) Stories5) Facebook *That doesn’t suck
  23. 23. Find Me:Phone: 208.841.3497Email: justin@fosterthinking.comBook: oatmealvbacon.comConsulting: fosterthinking.comTwitter: @fosterthinkingFacebook: /justinfoster

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