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Socialmediatoday webinar 0412


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Socialmediatoday webinar 0412

  1. 1. Susan Tenby, Director of OnlineCommunity and Social Media@SUZBOOP on Twitter December 2, 2011 GOAL: Creating Community Evangelists
  2. 2. Who We Are Michael DeLong Rik Panganiban Susan Chavez Online Nonprofit Commons Blogger and Event Community in Second Life Online Specialist Manager Community ManagerSusan TenbyDirector ofOnlineCommunity andSocial Media Kristy Graves Ale Bezdikian Evonne Heyning Social Media Online Interactive Media Specialist Community Producer Coordinator
  3. 3. What We Do• Connect the nonprofit community to each other while amplifying the messages and missions of this community We aim to build community both internally and externally• Amplify the message of a variety of and weave strong networks TechSoup partners, including throughout TechSoup, its global NGO and corporate (donor) partners, and the wider sectors of nonprofit, tech, and social• Amplify the message of TechSoup innovation. programs and internal departments to the broader NP tech Sector
  4. 4. OPTIMIZING SHARING IS THE• POINT! module to @mention yr org, not the tool’s name Configure Tweetthis• Create a list of friendly tweeters to DM & help u spread word• Use hashtags to broaden yr audience • You can tag people, places, and pages in anything you share. You can also tag people in the text of FB posts or comments by using the @ symbol before typing• Make Facebook sharing easy and configurable for yr fans• Spend time; look at how each share is displayed in each network• Use local language of each tool (no hashtags on FB)• Make tweets/URL short enough to have others RT and MT
  5. 5. How We Do ItInteractive online events such as Nonprofits Live & Tweet Chats
  6. 6. How We Do ItMonthly on-the-ground Meetups with the Online Community Tribe(OCTribe) featuring experts in online community engagement Encourage live Social Sharing in real time, from all yr channels Transparency in sharing
  7. 7. How We Do ItTechSoup discussion forums connect nonprofits with expert and peeradvice, and provide a place to network and connect. Post Event Sharing;
  9. 9. How We Do It• Our outward facing wiki is the hub for all of these activities and their recap blog posts (• Our SlideShare page contains all our presentations (http://• Our Flavors page shows where we are on the web ( Consistent Listening and spotlighting Make it easy for your members to be your evangelists Organize your evangelists; get to know them!