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I've shared a typical marketing plan slidedeck that can be used regardless of what type of product, program or service you are marketing. While the details of each slide changes, the questions and the framework remain the same. I've put in tips as to what to do with each slide as you fill each out with the particulars of your own product or organization. I've used this same framework to market everything from charities to hardware, so remember that while the audience and the product offering changes, the framework and thinking remain the same. One thing to note, I've deliberately left out a discussion on distribution channels and pricing--both are fundamentals of a marketing plan, but I believe, deserve their own discussion prior to inclusion in an overall plan.