A Smart And Simple Business Template To Explain Your Start Ideas

1. Company Name
Company Logo

2. Problem
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
What is the major pain your trying to address & for whom? Have you defined your target customer segment?
Is the market large enough - are there enough people to pay for this solution?
How have you validated the above mentioned problem with the selected customer segment i.e. pilots, MVPs?

3. Solution - Product/Technology Overview
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
What is your solution to the problem being addressed? Explain how you alleviate this pain and the meaning that you make?
Highlight the uniqueness of the product or service or technology and NOT just the technical details of list of features.
Provide just the gist of how you fix the pain & how its better, cheaper & faster then others.

4. Business Model
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
Explain how you make money, who pays you, your channels of distribution, and your gross margins (unit economics)
Cover all the relevant revenue streams, is there a clear path to profitability in your business?

5. Underlying Magic - Value Proposition
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
Describe the technology, secret sauce, or magic behind your product of service
Is there an entry barrier to your business?

6. GTM-Marketing & Sales?
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
Explain how you are going to reach your customers and your marketing leverage points.
Convince the audience that you have an effective go-to-marketing strategy that won't break the bank
What growth hacks or innovative GTM approaches have you tested?

7. Competitive Landscape
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
Provide a complete view of the competitive landscape.Too much is better than too little.
Never dismiss your competition. Everyone – customers, investors, employees – wants to hear why you're good, not why the competition is
bad.
What are the alternatives that your target customer has to your solution?

8. IP Strategy
Guiding Notes: : Note that these are generic pointers which are intended to help you make an effective presentation.
A coherent IP strategy should be treated as seriously as any other business consideration.
Once you understand which type of intangible assets you have, focus on the best type of protection for them; different types
of intellectual property are important for different aspects of a business.There are four main types of intellectual property
rights:
Patents
There are two types: design patents and utility patents.They are typically used to protect novel inventions.
Trademarks
Trademarks are used to protect brand identity to stop imitators from passing off as your company.They are typically used to
protect the name of a company or a product e.g. Dyson or Dyson Supersonic.
Copyright
Copyright is used to protect musical, literary, dramatic and artistic works e.g. pop songs and films. For a company’s creative
output, it can include brochures, whitepapers, photographs, computer programs or music in advertisements.
Trade secrets
Trade secrets last for an indefinite amount of time and in every jurisdiction, however they are only valuable if you keep it a
secret. Once the secret is out it is no longer protected.A great example is Coca Cola’s secret recipe which has remained a
trade secret for 125 years. Many organisations choose not to patent but instead keep a trade secret. In the US, you can patent
a trade secret later if you decide you are not ready to patent yet.
Describe if you intend to file patent in coming few month.

9. Team
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
Describe the key players of your management team, board of directors, and board of advisors, as well as your major investors.
Don't be a afraid to show up with less than a perfect team.All start-ups have holes in the team – what's truly important is whether you
understand there are holes and are willing to fix them.

10. Financial Current & Projections
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
• Provide a two-year forecast containing not only rupee but also key metrics, such as number of customers and
conversion rate.
• Do a bottom up forecast.Take into account long sales cycles and seasonality Making people understand the underlying
assumptions of your forecast is as important as the numbers you've fabricated.

11. Current Traction
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
• Explain your current status of your product or service, what the near future looks like
• Share the details of your positive momentum and traction.
• What are the evidences of product- market fit that you have established.

12. Funding Needs, Use of Funds & Fund Raising History
Guiding Notes: Note that these are generic pointers which are intended to help you make an effective presentation.
How much funds are you looking to raise?
Explain the use of funds & the milestones you will achieve
Have you previous raised any funds? If yes, how much and from which investor?
Do you have any commits for this round of funding you are raising?