SlideShare a Scribd company logo
1 of 48
Download to read offline
En gagem ent?
SEO, SEM,
FlashPromotion
SEO           (   )
SEM   FLASH
$
Platform
Social
2010/6
mixi
SNS
       73.7%
       88.8%
          36.9%
Marketing 3.0
Eng agement


Marketing 3.0
Eng agement


Marketing 3.0
Campaign
             CRM                 Execution
  Optimization                     Blog
                                     Mail Magazine
     CMS
                                       Form

Content
                                    Analytics
   Campaign Analytics      Site Analytics
Campaign
             CRM                 Execution
  Optimization                     Blog
                                     Mail Magazine
     CMS
                                       Form

Content
                                    Analytics
   Campaign Analytics      Site Analytics
Thank you


 Mitsuhiro Suwa

More Related Content

Viewers also liked (9)

Engagement + Promotion
Engagement + PromotionEngagement + Promotion
Engagement + Promotion
 
Nextweb vol.1
Nextweb vol.1Nextweb vol.1
Nextweb vol.1
 
Ownedmedia Value
Ownedmedia ValueOwnedmedia Value
Ownedmedia Value
 
Google Search?
Google Search?Google Search?
Google Search?
 
Nextweb Seminar"Cloud and Web development"-loftwork, Mitsuhiro Suwa
Nextweb Seminar"Cloud and Web development"-loftwork, Mitsuhiro SuwaNextweb Seminar"Cloud and Web development"-loftwork, Mitsuhiro Suwa
Nextweb Seminar"Cloud and Web development"-loftwork, Mitsuhiro Suwa
 
Next webbtob btoc20110922 2
Next webbtob btoc20110922 2Next webbtob btoc20110922 2
Next webbtob btoc20110922 2
 
110523 Intranet Seminar
110523 Intranet Seminar110523 Intranet Seminar
110523 Intranet Seminar
 
Nextweb3
Nextweb3Nextweb3
Nextweb3
 
Engagement+SocialMedia
Engagement+SocialMediaEngagement+SocialMedia
Engagement+SocialMedia
 

Similar to Engagement Seminar4

Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5
Lars Trieloff
 

Similar to Engagement Seminar4 (20)

Rochester AMA Presentation
Rochester AMA PresentationRochester AMA Presentation
Rochester AMA Presentation
 
What I do
What I doWhat I do
What I do
 
Advance Digital Marketing Training
Advance Digital Marketing TrainingAdvance Digital Marketing Training
Advance Digital Marketing Training
 
Ralph Paglia Recommended Digital Marketing Strategy
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia Recommended Digital Marketing Strategy
Ralph Paglia Recommended Digital Marketing Strategy
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
India's 1st Practical Digital Marketing Training Institute
India's 1st Practical Digital Marketing Training InstituteIndia's 1st Practical Digital Marketing Training Institute
India's 1st Practical Digital Marketing Training Institute
 
Best Digital Marketing Classes In Pune
Best Digital Marketing Classes In PuneBest Digital Marketing Classes In Pune
Best Digital Marketing Classes In Pune
 
Top benefits of marketing automation
Top benefits of marketing automationTop benefits of marketing automation
Top benefits of marketing automation
 
Story Mapping: o desafio de selecionar a primeira fatia do produto
Story Mapping: o desafio de selecionar a primeira fatia do produtoStory Mapping: o desafio de selecionar a primeira fatia do produto
Story Mapping: o desafio de selecionar a primeira fatia do produto
 
Sugar Crm
Sugar CrmSugar Crm
Sugar Crm
 
The sticky, rumbling, chaotic, towering and puzzling mess (that is content ma...
The sticky, rumbling, chaotic, towering and puzzling mess (that is content ma...The sticky, rumbling, chaotic, towering and puzzling mess (that is content ma...
The sticky, rumbling, chaotic, towering and puzzling mess (that is content ma...
 
Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5
 
The Emergence Of A Social Business Command Center
The Emergence Of A Social Business Command CenterThe Emergence Of A Social Business Command Center
The Emergence Of A Social Business Command Center
 
Has marketing killed the salesman star?
Has marketing killed the salesman star?Has marketing killed the salesman star?
Has marketing killed the salesman star?
 
Has Marketing Killed the Salesman Star?
Has Marketing Killed the Salesman Star? Has Marketing Killed the Salesman Star?
Has Marketing Killed the Salesman Star?
 
Obsess About Your Customers - Listen to Social Voices to Enable Delightful En...
Obsess About Your Customers - Listen to Social Voices to Enable Delightful En...Obsess About Your Customers - Listen to Social Voices to Enable Delightful En...
Obsess About Your Customers - Listen to Social Voices to Enable Delightful En...
 
Getting Started With Marketing Automation
Getting Started With Marketing AutomationGetting Started With Marketing Automation
Getting Started With Marketing Automation
 
Obsess About Your Customers: Listen to Social Voices to Enable Delightful Eng...
Obsess About Your Customers: Listen to Social Voices to Enable Delightful Eng...Obsess About Your Customers: Listen to Social Voices to Enable Delightful Eng...
Obsess About Your Customers: Listen to Social Voices to Enable Delightful Eng...
 
Mobile Messaging from Analytics to Engagement: Mobile Week SF
Mobile Messaging from Analytics to Engagement: Mobile Week SFMobile Messaging from Analytics to Engagement: Mobile Week SF
Mobile Messaging from Analytics to Engagement: Mobile Week SF
 
Marketing automation
Marketing automationMarketing automation
Marketing automation
 

More from suwaws

Kessen web senryaku2012
Kessen web senryaku2012Kessen web senryaku2012
Kessen web senryaku2012
suwaws
 
Adtec 111028_Suwa
Adtec 111028_SuwaAdtec 111028_Suwa
Adtec 111028_Suwa
suwaws
 
Engagement Seminar Ver.7 110830
Engagement Seminar Ver.7 110830 Engagement Seminar Ver.7 110830
Engagement Seminar Ver.7 110830
suwaws
 
Ownedmedia Seminar
Ownedmedia SeminarOwnedmedia Seminar
Ownedmedia Seminar
suwaws
 
20110617 EC Seminar
20110617 EC Seminar20110617 EC Seminar
20110617 EC Seminar
suwaws
 
EngagementSeminar6 socialmedia
EngagementSeminar6 socialmediaEngagementSeminar6 socialmedia
EngagementSeminar6 socialmedia
suwaws
 
Nextweb riskmanagement
Nextweb riskmanagementNextweb riskmanagement
Nextweb riskmanagement
suwaws
 
WEB戦略セミナー 3つの標準手法
WEB戦略セミナー 3つの標準手法WEB戦略セミナー 3つの標準手法
WEB戦略セミナー 3つの標準手法
suwaws
 
Ownedmedia Seminar
Ownedmedia SeminarOwnedmedia Seminar
Ownedmedia Seminar
suwaws
 
Intranet Seminar loftwork
Intranet Seminar loftworkIntranet Seminar loftwork
Intranet Seminar loftwork
suwaws
 
Engagement Seminar
Engagement SeminarEngagement Seminar
Engagement Seminar
suwaws
 
Renown 100630 2
Renown 100630 2Renown 100630 2
Renown 100630 2
suwaws
 
10years 2
10years 210years 2
10years 2
suwaws
 
loftwork CMS Seminar 2010-Jan.
loftwork CMS Seminar 2010-Jan.loftwork CMS Seminar 2010-Jan.
loftwork CMS Seminar 2010-Jan.
suwaws
 
20090528 loftwork seminar
20090528 loftwork seminar20090528 loftwork seminar
20090528 loftwork seminar
suwaws
 
Web Findability
Web FindabilityWeb Findability
Web Findability
suwaws
 

More from suwaws (18)

Kessen web senryaku2012
Kessen web senryaku2012Kessen web senryaku2012
Kessen web senryaku2012
 
Adtec 111028_Suwa
Adtec 111028_SuwaAdtec 111028_Suwa
Adtec 111028_Suwa
 
Engagement Seminar Ver.7 110830
Engagement Seminar Ver.7 110830 Engagement Seminar Ver.7 110830
Engagement Seminar Ver.7 110830
 
Ownedmedia Seminar
Ownedmedia SeminarOwnedmedia Seminar
Ownedmedia Seminar
 
20110617 EC Seminar
20110617 EC Seminar20110617 EC Seminar
20110617 EC Seminar
 
EngagementSeminar6 socialmedia
EngagementSeminar6 socialmediaEngagementSeminar6 socialmedia
EngagementSeminar6 socialmedia
 
Nextweb riskmanagement
Nextweb riskmanagementNextweb riskmanagement
Nextweb riskmanagement
 
WEB戦略セミナー 3つの標準手法
WEB戦略セミナー 3つの標準手法WEB戦略セミナー 3つの標準手法
WEB戦略セミナー 3つの標準手法
 
Ownedmedia Seminar
Ownedmedia SeminarOwnedmedia Seminar
Ownedmedia Seminar
 
Intranet Seminar loftwork
Intranet Seminar loftworkIntranet Seminar loftwork
Intranet Seminar loftwork
 
Engagement Seminar
Engagement SeminarEngagement Seminar
Engagement Seminar
 
Renown 100630 2
Renown 100630 2Renown 100630 2
Renown 100630 2
 
WordPress+BuddyPress+AmazonEC2=loftwork7.0
WordPress+BuddyPress+AmazonEC2=loftwork7.0WordPress+BuddyPress+AmazonEC2=loftwork7.0
WordPress+BuddyPress+AmazonEC2=loftwork7.0
 
10years 2
10years 210years 2
10years 2
 
loftwork CMS Seminar 2010-Jan.
loftwork CMS Seminar 2010-Jan.loftwork CMS Seminar 2010-Jan.
loftwork CMS Seminar 2010-Jan.
 
20091007 Atlassian
20091007 Atlassian20091007 Atlassian
20091007 Atlassian
 
20090528 loftwork seminar
20090528 loftwork seminar20090528 loftwork seminar
20090528 loftwork seminar
 
Web Findability
Web FindabilityWeb Findability
Web Findability
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 

Engagement Seminar4