Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ownedmedia Seminar

1,918 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Ownedmedia Seminar

  1. 1. 2011 6 29
  2. 2. Triple Media2011 6 29
  3. 3. Paid2011 6 29
  4. 4. 2011 6 29
  5. 5. 2011 6 29
  6. 6. Owened2011 6 29
  7. 7. 2011 6 29
  8. 8. 2011 6 29
  9. 9. 2011 6 29
  10. 10. Earned2011 6 29
  11. 11. 2011 6 29
  12. 12. 2011 6 29
  13. 13. 2011 6 29
  14. 14. User-Initiative Media ( )2011 6 29
  15. 15. Triple Media Paid Owened Earned2011 6 29
  16. 16. // !!? Paid2011 6 29
  17. 17. 68%2011 6 29 2008
  18. 18. 100 75.5 51 26.5 2 %Internet Pop % of Clickers %of Clicks Natural Born Clickers 2008 Brand Summit NY2011 6 29
  19. 19. 100 6% 10% 18% 75.5 16% 50% 31% 51 68% 30% 26.5 51% 20% 2 %Internet Pop % of Clickers %of Clicks Natural Born Clickers 2008 Brand Summit NY2011 6 29
  20. 20. 2009 2010 2011 2012 Facebook 7.0% 12.2% 17.7% 19.4% Yahoo! 15.8% 14.4% 13.1% 12.5% Google 4.5% 8.6% 9.3% 12.3% Microsoft 4.6% 5.1% 4.9% 4.8% AOL 6.4% 4.8% 4.2% 3.9% Total TOP5 38.3% 45.1% 49.3% 52.9% Total Internet $ (billions) $7.97 $9.91 $12.33 $14.822011 6 29
  21. 21. 300 225 150 75 0 2009 2010 2011 20122011 6 29
  22. 22. 300 225 150 75 0 2009 2010 2011 20122011 6 29
  23. 23. The NewYorker on July 5, 19932011 6 29
  24. 24. On the Internet, Nobody knows youre a dog The NewYorker on July 5, 19932011 6 29
  25. 25. 2011 6 29
  26. 26. 2011 6 29
  27. 27. 2011 6 29
  28. 28. 2011 6 29
  29. 29. 2011 6 29
  30. 30. 2011 6 29
  31. 31. 2011 6 29
  32. 32. 2011 6 29
  33. 33. 2011 6 29
  34. 34. 2011 6 29
  35. 35. 2011 6 29 Flow
  36. 36. 2011 6 29 Stock
  37. 37. loftwork.com2011 6 29
  38. 38. 2011 6 29
  39. 39. 2011 6 29
  40. 40. 2011 6 29
  41. 41. 16,0002011 6 29 Creators
  42. 42. loftwork.jp WEB,Mobile, Movie, Graphic Big Project2011 6 29
  43. 43. 1,500Pages2011 6 29
  44. 44. 238Cases2011 6 29
  45. 45. 100,000PV/m2011 6 29
  46. 46. 2009: 323 2010: 439+36%2011 6 29
  47. 47. OpenCU.com2011 6 29
  48. 48. Creative +Education2011 6 29
  49. 49. 2011 6 29
  50. 50. 2011 6 29
  51. 51. 1,700 members /10months2011 6 29
  52. 52. 20116 !" (!!!" !!!!" (!!!" #!!!!" #(!!!" )!!!!" !*29 +! + ! " !& +! + ! " !, +! + ! " ! +! + ! " +! + ! " # +! + ! " ! +! + " !# +! + " !) +! + " !$ +! + " !( +! + " !% +! + " !" #!!" $!!" %!!" &!!" !!!" #!!" $!!" %!!"
  53. 53. 2011 6 29
  54. 54. 2011 6 29
  55. 55. 2011 6 29
  56. 56. 2011 6 29
  57. 57. 1,0002011 6 29
  58. 58. 1,000 ×1.22011 6 29
  59. 59. 10 1,000 ×1.22011 6 29
  60. 60. 1,000 6,2002011 6 29
  61. 61. 20116 !" (!!!" !!!!" (!!!" #!!!!" #(!!!" )!!!!" !*29 +! + ! " !& +! + ! " !, +! + ! " ! +! + ! " +! + ! " # +! + ! " ! +! + " !# +! + " !) +! + " !$ +! + " !( +! + " !% +! + " !" #!!" $!!" %!!" &!!" !!!" #!!" $!!" %!!"
  62. 62. Paid Owened Earned2011 6 29
  63. 63. Paid Media ○ ×2011 6 29
  64. 64. Owened Media ○ ×2011 6 29
  65. 65. Earned Media ○ ×2011 6 29
  66. 66. 2011 6 29
  67. 67. 2011 6 29
  68. 68. 2011 6 29
  69. 69. 2011 6 29
  70. 70. 2011 6 29
  71. 71. 2011 6 29
  72. 72. 2011 6 29
  73. 73. 2011 6 29
  74. 74. 2011 6 29
  75. 75. 2011 6 29
  76. 76. 2011 6 29
  77. 77. 2011 6 29
  78. 78. 2011 6 29
  79. 79. 2011 6 29
  80. 80. 2011 6 29
  81. 81. 2011 6 29
  82. 82. 2011 6 29
  83. 83. 2011 6 29
  84. 84. 2011 6 29
  85. 85. By Nico Macdonald2011 6 29
  86. 86. By Nico Macdonald2011 6 29
  87. 87. By Nico Macdonald2011 6 29
  88. 88. By Nico Macdonald2011 6 29
  89. 89. By Nico Macdonald2011 6 29
  90. 90. 2011 6 29
  91. 91. 2011 6 29
  92. 92. Cisco Visual Networking Index Cisco VNI Mobile 20112011 6 29
  93. 93. 6000000 4500000 3000000 1500000 0 2010 2011 2012 2013 2014 2015 Cisco Visual Networking Index Cisco VNI Mobile 20112011 6 29
  94. 94. 2011 6 29
  95. 95. 2011 6 29
  96. 96. Promotion2011 6 29
  97. 97. 2011 6 29
  98. 98. 2011 6 29
  99. 99. 2011 6 29
  100. 100. 2011 6 29
  101. 101. 2011 6 29
  102. 102. 2011 6 29
  103. 103. 2011 6 29
  104. 104. 2011 6 29
  105. 105. 2011 6 29
  106. 106. 2011 6 29
  107. 107. 2011 6 29
  108. 108. 2011 6 29
  109. 109. 2011 6 29
  110. 110. 2011 6 29
  111. 111. 2011 6 29
  112. 112. 2011 6 29
  113. 113. 2011 6 29
  114. 114. 2011 6 29
  115. 115. 2011 6 29
  116. 116. 2011 6 29
  117. 117. 2011 6 29
  118. 118. 2011 6 29
  119. 119. 2011 6 29
  120. 120. 2011 6 29
  121. 121. 2011 6 29
  122. 122. 2011 6 29
  123. 123. 2011 6 29
  124. 124. 2011 6 29
  125. 125. 2011 6 29
  126. 126. 2011 6 29
  127. 127. 2011 6 29
  128. 128. 2011 6 29
  129. 129. 2011 6 29
  130. 130. 2011 6 29
  131. 131. 2011 6 29
  132. 132. CMS CRM Web “ ” PDCA2011 6 29
  133. 133. 2011 6 29
  134. 134. CRM 4 2 CMS CMS CRM CMS CRM Web “ ” PDCA2011 6 29
  135. 135. “Next Society” Peter Drucker2011 6 29
  136. 136. Thank you Mitsuhiro Suwa2011 6 29

×