Obsess About Your Customers: Listen to Social Voices to Enable Delightful Engagement Experiences In this hands-on lab, we'll show you how you can easily deploy an AWS solution that ingests tweets from any twitter handle, use AI to generate a sentiment score, then automatically engage your customers with a dynamic, personalized message. Level: Intermediate Speaker: Zach Barbitta - Sr. Product Manager, AWS

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Zach Barbitta, Sr. Product Manager
Amazon Pinpoint
Amazon Comprehend
Perform Social Media Sentiment
Analysis with Amazon Pinpoint &
Amazon Comprehend
10/18/2018

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Agenda
1. Brief intro to Amazon
Pinpoint
2. Overview of
Architecture
3. Pinpoint +
Comprehend Demo
4. Pinpoint Trivia

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How can I easily
deploy an ML
based solution to
help with user
engagement?

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Collect Device Data Collect Interaction
Data
Create More Defined
Segments
How can Amazon Pinpoint transform user engagement?
With a DUE stack on Amazon Pinpoint, companies can leverage customer data and overcome
the hurdles to successful customer messaging across channels.
Send Notifications
that Matter
Learn Customer Characteristics
and Preferences

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What are we solving for?
X Customers want to be heard, but
how to scale?
X Can I scale cost effectively?
X Can ML make inferences for me?
X What does the ideal customer
experience look like?

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Real world applications
Influencer Engagement Real-time Engagement
Bad-to-Good Engagement Customer Support

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8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint
Tweet at @AWSMobileCon
https://379138811316.signin.aws.amazon.com/console
Re:invent session: 91965, Thursday, 12:15pm, MGM

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Rules of the game
• 4 questions
• Text the numerical answer to: 1-206-489-3678
• If you answer all questions correct, you’ll be entered to
receive a free Amazon Dot (3rd generation – the new
one)

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Amazon Pinpoint trivia
Question 1: In what year was Amazon Pinpoint released?
1. 2016
2. 2017
Text the numerical answer to 1-206-489-3678 (either “1”
or ”2”)

11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 2: Amazon Pinpoint has three major components
to the service?
3. Analytics, Segmentation and Campaigns, and
Transactional Messaging
4. Analytics, Segmentation and Campaigns, and Alexa
Notifications
Text the numerical answer to 1-206-489-3678 (either “3”
or ”4”)

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 3: Amazon Pinpoint has a flat, per user monthly
fee?
5. Nope
6. Yep
Text the numerical answer to 1-206-489-3678 (either “5”
or ”6”)

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 4: Amazon Pinpoint has full integration with ML
services, enabling personalization and recommendations
for your notifications?
7. No, it does not.
8. Yep, it does.
Text the numerical answer to 1-206-489-3678 (either “7”
or ”8”)