Blueprint for a sustainable enterpriseThe success of a company and the an organisation for the impacts of itswelibeing of the communities it serves decisions and activities on society and theare connected. A business needs stable environment, through transparent andand viable communities to be successful, ethical behaviour that:and communities depend on successful • contributes to sustainable development,businesses to provide products, services, including health and the welfare ofjobs and infrastructure. society Many corporations from around • takes into account the expectations ofthe globe have thought deeply about stakeholderstheir social and environmental impacts • is in compliance with applicable law andand performance. In some cases, these consistent with international norms ofconsiderations have dramatically behaviour, andshifted the organisations focus, from • is integrated throughout theregulatory compliance at the periphery organisation and is practisedof operations to a more holistic driving in relationships.force for corporate intent, strategy and Tea plantation worker, Sri Lanka: ISOvalue creation. ISO 26000 provides organisations with 26000 provides organisations with a The United Nations Global Compact comprehensive approach to embedding a comprehensive and integrated approachprogram has informed such corporate social responsibility issues - such as human to embedding social responsibUity inactions over the pa.st decade. The Global rights and labour practices in the supply strategy and operations. It can be used byCompacts Ten Principles 1 define a range chain - in strategy and operations, ¡««kp^io all types of organisations, whether large orof outcomes for private sector signatories small, public, private or NGO.to embrace, support and enact in areas acknowledging that the best performing The standard provides a context forsuch as human rights, labour standards, companies of the 21st century will be those social responsibility across eight key areas:the environment and anti-corruption. The that recognise this evolving new order, and organisational governance, human rights,idea is that by embracing these principles invest and act now. labour practices, the environment, fairat an enterprise scale, businesses can help The Roadmap suggests 20 key operating practices, consumer issues, andaddre.ss major social and environmental expectations held by a range of community involvement and development.challenges in ways that will benefit stakeholders - government, investors, Unlike many other ISO Standards,economies and societies everywhere. unions, civil society, suppliers, consumers ISO 26000 is voluntary: that is, not for However, having a set of principles and employees - with respect to the certifiable accreditation. However, givenis just the starting point. Translating management and performance of a the pervasive nature of the ISO Standardsthem into meaningful actions and sustainable enterprise. These expectations model, ISO 26000 is anticipated to becomeoutcomes presents a whole new set of form a basis upon which current universally recognised and applied.challenges. Fortunately, two recent major performance can be assessed and areas for Both the Ceres Roadmap and ISOdevelopments are helping organisations improvement identified. The expectations 26000 enable organisations to createeffect social and environmental are grouped around four discrete value for shareholders and stakeholdersperformance objectives: the Ceres organisational functions - governance, alike, by creating shared value - asRoadmap and ISO 26000. stakeholder engagement, disclosure and described by esteemed Harvard University Ceres, a US-ba.sed sustainable performance (ie employees, operations, academic, Profe.ssor Michael E Porter.enterprise network, has released a vision supply chain, transportation and logistics, In other words, by creating social value,and practical roadmap for integrating and products and services). private sector organisations can buildsustainability into the DNA of business: In the second major development, profitability, competitive advantage andThe 21" Century Corporation: The Ceres the International Organization for long-term success.Roadmap for Sustainability^. Standardization (ISO) has produced • Sean Rooney The Roadmap takes a whole-of- an international standard for socialenterprise approach to sustainability, responsibility. ISO 26000 Guidance on Sean Rooney is Sustainabilitydrawing upon practical experience and Social Responsibility was developed Program Manager at Sinclair Knight Merz and former Director ofevidence from across 20 sectors and through a six-year multi-stakeholder CSIROs Sustainable Communitiesmore than 200 companies. It reflects the approach, which consisted of more than Initiative. Through the Sustainablechanging dynamic in the relationship 500 participants from 90 countries. Enterprise column, Sean highlightsbetween business and society, with Social responsibility is defined in businesses and organisations that are puttingCeres President, Ms Mindy S Lubber, the standard as the responsibUity of sustainability theory into practice.1 www.unglobalcotnpact.org/AboutTheGC/TheTenPrinciptes2 www.ceres.org/ceresroadmap3 www.iso.org/iso/iso_cataIogue/management_standards/sociaLresponsibillty.htni4 Porter. ME and Kramer. MR (2011). The big idea: creating shared value. Harvard Rusinesi R -Jan-Feb http://bbr.Org/2011/0l/tbe-big.idea-creating-shared.value/ar/l 159 I FEB-MAR I 20
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