1. real
measurable
Impact
www.genesisbm.in
Corporate Responsibility Practice
January 2013
public relations | public affairs | corporate responsibility | issues & crisis | digital marketing | financial communication

2. HOW WE DEFINE CR
• Is integrated with business objectives and core competencies
• Is designed to create business value and positive social change
• Is addressing all the stakeholders in the entire supply chain thereby creating a
greater business value proposition
• Is designed for measurement, reporting and communication
• Enhances trust and engagement with key stakeholders
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3. CONTEXT IN INDIA
• Intensifying government focus on private sector’s contribution to inclusive growth and
sustainable development
• New Companies Law, 2012: passed in Lok Sabha; this includes CSR disclosure
mandates and CSR spending normative benchmarks for Private Sector
• National Action Plan on Climate Change
• In mission mode on: energy efficiency, water and sustainable habitat
• National thrust on skills development for employability
• Ministry of Corporate Affairs voluntary guidelines on CSR issued in December 2009 and
updated in 2011
• Specific budget allocation | Caring for all stakeholders | Structured dissemination
• SEBI’s directive mandating inclusion of data/information on Business Responsibility
performance in the Annual Reports for the top 100 listed entities (market capitalization)
at BSE & NSE as on March 31, 2012
• Multi-stakeholder imperatives towards responsible investing in India
• Increasing acceptability of ISO 26000 standards
• Organisational Governance | Human Rights | Labour Practices | Environment| Fair operating
practices | Consumer issues | Community involvement & development
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4. >
Expertise
Situation analysis Baseline studies
Peer & competitor Results-based
benchmarking management
Stakeholder Audit & Evaluation & Outcomes
perceptions Benchmarking Reporting assessment
Community needs Sustainability
assessment reporting
Co-creation of social Community
& business value investment
Stakeholder Strategy & Program & Employee
engagement Frameworks Partnerships volunteering
Thematic scoping Inclusive business
Priority roadmaps models
Supply Chain
Skills & Livelihoods | Education & empowerment
Health & safety | Environment & climate change
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5. >
OUR WORK
Client – MNC in Health & Nutrition
HOW to address the cause of malnutrition in India through
a responsible marketing strategy with a multi-stakeholder
approach?
BY actively supporting the cause of malnutrition with
involvement from different community, government, and
other critical stakeholders for capacity building and
comprehensive education and sensitisation of various
target groups thus building a strong case for a community
owned nutrition security programme
DELIVERING project creation and execution through
building credible partnerships
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6. OUR WORK
Client – International Development Bank
HOW to evaluate the communication of Public Sector
Undertakings (PSUs) on their engagements in CSR?
BY conducting a comprehensive secondary research
review of CSR information in the public domain and
interacting with internal stakeholders of a select set of
PSUs
DELIVERING a critical review and analysis and insights
based recommendations vis-à-vis practices on CSR , and
its communication and dissemination strategy, from the
view point of capacity building on PSUs
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7. OUR WORK
Client – Fortune 500 Company
HOW to develop a holistic community engagement plan for
upcoming clients Plant at Pune ?
BY undertaking a comprehensive community needs
assessment study in a number of villages around Pune
DELIVERING detailed socio-economic profile of villages,
identifying key needs of the community and developing
community development plan
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8. OUR WORK
Client - A Telecom Multinational
HOW to promote the client as an environmentally
responsible corporate citizen
BY designing integrated and customised waste
management programmes for its offices & nearby
communities across India and through engagement with
credible and specialist NGOs
DELIVERING replicable and sustainable waste
management framework and models across twelve major
cities of India
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9. OUR WORK
Client - Global Fertiliser & Mining company
HOW to promote sustainable agricultural practices in India
BY Knowledge empowerment and support to farmers
through a comprehensive agricultural extension service
programme in India
DELIVERING a replicable Agricultural Extension Services
(AES) programme significantly benefiting over 3000 farmers
and establishing value chain linkages
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10. OUR WORK
Client – MNC in secondary metals
HOW to increase community participation in client’s efforts
to promote waste management in India
BY designing community engagement and awareness
strategy incrementally from micro to Macro level involving
academic institutions and neighbourhood communities
DELIVERING periodic awareness engagement activities
and increasing community participation aligned with client’s
business goals.
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11. OUR WORK
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12. OUR TEAM
Tapan Chowdhury, Managing Partner
A Delhi University Post Graduate with over 22 years of
experience with NGOs, Bi & Multi-lateral donors,
Government and Corporate sector in key positions
Expertise
 Business Sustainability
 Environmental Sustainability
 Child health and development
 Health
 Sustainable livelihoods
 Evaluation and Monitoring
 Advocacy
 Capacity Building
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13. OUR TEAM
Vijay Bhaskar, Specialist
Masters of Social Work, University of Delhi Graduate with close to 8
years of experience of working with NGOs and Corporate sector
Expertise
 CR Strategy Creation
 CR Research and Benchmarking
 CR and Sustainability Reporting
 CR communications
 Cause Related Marketing
 Community needs assessment
 Project Planning and Management
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14. OUR TEAM
Ashish Srivastava, Specialist
M. A. in Social Work, TISS and Law Graduate with over 7 years of
experience of working with NGOs and Corporate sector
Expertise
 Corporate Responsibility
 Business Sustainability
 Strategic CR Planning
 CR Communications
 Project Development & Management
 Sustainability Reporting- GRI
 UNGC, IFC, ISO 26000 Standards/Guidelines compliance Initiative
 Business & Human Rights
 CR Research (primary/secondary)
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15. OUR TEAM
Nidhi Dubey, Specialist
M. A. in Social Work, TISS graduate with over 5 years of experience of
working in development sector
Expertise
 Program planning
 Project management and implementation
 Monitoring and Evaluation
 Documentation
 Health
 Livelihood
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16. OUR TEAM
Michelle Maxon, Junior Specialist
M. A. in Sociology, Delhi School of Economics, B.A (English), St.
Stephen’s College with 2 years of work experience
Expertise
 Corporate Social Reasonability
 Education
 Health
 Women Empowerment
 Documentation
 Research
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17. Contact
tapan.chowdhury@bm.com
+91-98736-08232
vijay.bhaskar@bm.com
+91-99998-31856
ashish.srivastava@bm.com
+91-9999380157
www.genesisbm.in
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