How to measure social impact & sustainability value a review of compelling new studies, impact methodologies, and case studies - 1

1. Cindy Drucker Weber Shandwick
@CindyDrucker
Steven Rochlin IO Sustainability
@SteveRochlin
Niki King Campbell Soup Company
@n_kelley
#SB15sd
How to Measure Social Impact &
Sustainability Value: A Review of
Compelling New Studies, Impact
Methodologies, and Case Studies

2. 2
Niki King
Sr. Manager-CSR Program Office

3. 3
Business Divisions Being Reorganized
by Category
Americas
Simple Meals
and Beverages
Global
Biscuits
and Snacks
Packaged
Fresh

4. 4
Mission
 Deliver meaningful, measurable and differentiated Business,
Brand and Societal value by optimizing and leveraging the
power of Campbell people, culture, core competencies and
innovation against some of our communities’ principal
challenges.
How we define CSR and Sustainability
 CSR & Sustainability are integrated business platforms that
leverage our commitment to environmental stewardship,
healthy communities and employee engagement to build long-
term shareowner value, foster innovation, drive operational
efficiency, improve environmental performance, reduce costs,
strengthen our employees’ relationships with our customers,
and ultimately create business advantage.
CSR and Sustainability @ Campbell
4

5. 5
• Performance and Communication to improve
reputation and trust
• Internal Business Systems to drive innovation and
competitive differentiation
• Monitoring and engagement to mitigate social and
environmental risks
• Communication and Thought Leadership pipeline to
position Campbell as an employer of choice
Supporting our Business Strategies

6. 6
CSR Corporate Imperative 2020
Destination Goals
Selected Sub-goals
 Reduce energy use by 35%
and source 40% of the energy
used from renewable or
alternative energy sources
 Recycle 95% of waste
generated globally
 Eliminate 100 million pounds
of packaging from Campbell
products
 Make a positive impact in the
lives of 100 million youth
through our volunteer,
community and signature
programs
6

7. 7
Sustainability Program:
Real Impact & Bottom-Line Results
Since 2008 we have:
 Achieved a 24.4% water use reduction per tonne of food produced
 Achieved a 14.6% GHG emission reduction per tonne of food produced
 Initiated projects to extend our installed solar from a few kW to more than
12MW (8% tot.)
 Invested in sustainability projects that deliver cumulative savings of more
than $77 million
In FY 2014 alone we:
 Reduced our water use 6.1% per tonne of food produced
 Achieved an 86.1 % recycle rate globally
 Reduced absolute GHG emissions by 2.4%
 Purchased 100% Certified Sustainable Palm Oil through Mass Balance
in our North American business, ahead of our 2015 commitment
 Began measuring the effectiveness of our supplier sustainability program
using a Supplier Sustainability Scorecard

8. 8
Providing Healthy Choices
Sales of U.S. FDA Defined
Healthy Products (in millions)
Sales of Products with
Limited Negative
Nutrients (in millions)
Sales of Products that
Promote Positive Nutrition
(in millions)

9. 99
Signature Corporate Program

10. 10
Strategic Areas of Focus
Physical Activity/
Access
Promote regular physical
activity in school, after
school, and throughout
the community in a safe
environment
Food Access
Ensure high quality,
affordable, nutritious
foods and fresh
produce are available and
accessible in our
communities
Nutrition Education
Support a healthy lifestyle
by teaching children,
parents, expectant
mothers,
and school staff an
understanding of healthy
food, how to prepare
healthy,
balanced meals, and how
to budget for them
Public Will
Engage the public as a
partner in the creation
and sustainability
of a healthy community

11. 11
34 corner stores in Healthy Corner Store
Network serving 23,000 Camden
residents
515,000 hours of physical activity
through CATCH and Soccer for Success
216,000 hours of nutrition education in
Camden
F’14 Results

12. 12
 Dow Jones Sustainability Indexes
 The Global 100 – Most Sustainable
Corporations in the World
 Best Corporate Citizen List
 Other key indices representing global
CSR, Sustainability and Community
excellence
 Maplecroft Climate Innovation Leaders Index,
Reputation Institute CSR Index, MSCI
Sustainability EFT and STOXX ESG Leadership
Index, The Civic 50, MacLean’s
Social Responsibility List
Leveraging Recognition to Drive
Improvement