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(c) Sean Mackenney & Patricia Witkowski, ProVeg, https://proveg.com/
How ProVeg developed a collaborative campaign strategy that focuses on influencers and alliances and a positive communications strategy the focuses on veganism as the goal rather than dogma to create the biggest impact.
Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events