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- 2. Present scenario Doctor patient Ratio in India 2
- 3. WaitinG tiMe 3 ON AN AVERAGE FOR 10 MINUTES OPD SERVICE PATIENT HAVE TO WAIT 4-5 HOURS IN A QUEUE. ON AN AVERAGE FOR 10 MINUTES OPD SERVICE PATIENT HAVE TO WAIT 4-5 HOURS IN A QUEUE. http://timesofindia.indiatimes.com/city/nagpur/Patients-face-long-wait-in-OPD-queues-at-IGMCH/articleshow/52787572.cms
- 4. 4 After 20 minutes, patients think their time is being wasted," Derek Preece, a principal with BSM Consulting,
- 5. GoaLs REDUCING WAITING TIME. MAKING EFFICIENT SYSTEM ,BETTER SERVICE. 5
- 7. sitUation anaLYsis 2.1 7 WE ARE HERE TO SAVE YOUR TIME. MAKING STRONG BOND BETWEEN PATIENT AND DOCTORS. WE ARE HERE TO SAVE YOUR TIME. MAKING STRONG BOND BETWEEN PATIENT AND DOCTORS.
- 8. MarKet oVerVieW 2.2 8 Deloitte Touch Tohmatsu India has predicted that with increased digital adoption, the Indian healthcare market, which is worth US$ 100 billion, will likely to grow at a CAGR of 23 per cent to US$ 280 billion by 2020.
- 9. tarGet cUstoMer 2.3 9 Target group is Consumers in their late 30s and early 50s
- 10. coMPanY’s GoaL 10 1.Doctors,hospital,clinic. 2.Medical stores. 3.Diagnostic centers .
- 11. sPeciaL offers 11 Premium Discount in Medical devices Discount in X- ray Discount in consultancy charge Discount rate medicine
- 12. tarGet 12 10,000 Doctors • 2 year Covering all major city • 2 years 30% Market share • 2 years
- 13. coMPetitor SushantKumar 13 Practo has over 1,00,000 doctors listed from over 310 Indian towns and cities PRACTO
- 14. Pros 14 MEDICINE AND MEDICAL DEVICE SELLING THROUGH APP DIAGNOSTIC CENTERS, SMS ALERT
- 15. 15
- 16. tactics 16 Connecting Patient and doctors Saving time is saving life Authentic medicines and medical devices
- 17. BranD 17 NAME •i-INFINITY SLOGAN •SAVING TIME SAVING LIFE
- 18. Price 18 freemium • Freemium • Appointment • SMS alert • Free booking premium • Premium • $50/month • 10% off on first checkup • 10% discount on x-ray • 10% off on medicines • 10% on medical devices premium • Free sms alert • Free call service
- 19. iMPLeMentation 19 Installing software •Clinic •Hospital •Medical store Apps on •Play store •App store Targeting •30’s to 50’s age group •30% market share in 2 years
- 20. 20
- 21. 21 SUSHANT KUMAR,IITB MARKETING INTERNSHIP UNDER Prof. SAMEER MATHUR, IIML