Running head: DB FORUM 4 6.7 Discussion Board Forum 4 6.7 Liberty University Amanda Williams Suggest at least three different types of research that might be appropriate in this situation? I will be examining different types of research to investigate customer complaints related to the housekeeping department which include the cleaning efforts and the staff attitudes. I will be discussing exploratory studies, longitudinal studies, and cross sectional studies. All of these options are viable options when it comes to what our company is looking for. Exploratory Studies The leadership group within the company is undecided when it comes to the bottom line of where the complaints are coming from. Cooper and Schindler inform us that the purpose of an exploratory study is to become more clear on a hypothesis so that a more formal study can be completed in the future (2014). Leadership within the company has been approached by the on-site manager, who has noticed increased tension between staff members which is unusual. An exploratory study allows research questions to be explored but no final answers to the research questions will be determined (research-methadology.net). The hotel can collect data in regards to the complaints against the housekeeping department and compare those complaints to years in the past. This data can be looked at and will help to determine future research. In addition to this data, the hotel should investigate employee satisfaction within the chain. This may also be helpful with current and future research studies. Longitudinal Studies Longitudinal studies look at data over time, often years or decades. They look at information obtained over a span of time versus a specific point in time. A longitudinal study would be helpful here in this situation because researchers could examine customer complaints with staff and location. Longitudinal studies are useful because they take a long period of time and examine different areas of that time period and compare and contrast different occurrences. By utilizing this research methods approach, we may be able to narrow down certain housekeeping staff with certain customer complaints. Longitudinal studies are also called prospective studies because they follow subjects over a length of time (Johnson, 2010). Cross-sectional Studies Cross-sectional studies are important because they provide snap shots of where longitudinal studies may be need to be done (Johnson, 2010). The use of a cross-sectional survey in this situation would be beneficial if utilizing customer satisfaction type questions. We utilize a cross -sectional type customer satisfaction survey in my job. This allows us to show customer satisfaction with a particular person/persons linked to a particular encounter. Surveys are very useful but can be very objective. Depending on the questions and responses received, answers can be interpreted in different ways. Remember that cross-sectional studies may hav ...

1. Running head: DB FORUM 4 6.7
Discussion Board Forum 4 6.7
Liberty University
Amanda Williams
Suggest at least three different types of research that might be
appropriate in this situation?
I will be examining different types of research to investigate
customer complaints related to the housekeeping department
which include the cleaning efforts and the staff attitudes. I will
be discussing exploratory studies, longitudinal studies, and
cross sectional studies. All of these options are viable options
when it comes to what our company is looking for.
Exploratory Studies
The leadership group within the company is undecided when it
comes to the bottom line of where the complaints are coming
from. Cooper and Schindler inform us that the purpose of an
exploratory study is to become more clear on a hypothesis so

2. that a more formal study can be completed in the future (2014).
Leadership within the company has been approached by the on-
site manager, who has noticed increased tension between staff
members which is unusual. An exploratory study allows
research questions to be explored but no final answers to the
research questions will be determined (research-
methadology.net). The hotel can collect data in regards to the
complaints against the housekeeping department and compare
those complaints to years in the past. This data can be looked at
and will help to determine future research. In addition to this
data, the hotel should investigate employee satisfaction within
the chain. This may also be helpful with current and future
research studies.
Longitudinal Studies
Longitudinal studies look at data over time, often years or
decades. They look at information obtained over a span of time
versus a specific point in time. A longitudinal study would be
helpful here in this situation because researchers could examine
customer complaints with staff and location. Longitudinal
studies are useful because they take a long period of time and
examine different areas of that time period and compare and
contrast different occurrences. By utilizing this research
methods approach, we may be able to narrow down certain
housekeeping staff with certain customer complaints.
Longitudinal studies are also called prospective studies because
they follow subjects over a length of time (Johnson, 2010).
Cross-sectional Studies
Cross-sectional studies are important because they provide snap
shots of where longitudinal studies may be need to be done
(Johnson, 2010). The use of a cross-sectional survey in this
situation would be beneficial if utilizing customer satisfaction
type questions. We utilize a cross -sectional type customer
satisfaction survey in my job. This allows us to show customer
satisfaction with a particular person/persons linked to a
particular encounter. Surveys are very useful but can be very
objective. Depending on the questions and responses received,

3. answers can be interpreted in different ways. Remember that
cross-sectional studies may have to be repeated to compile
trends over time.
Conclusion
The organization must remain committed to its customers and at
the same time its employees. When things arise within an
organization, it may seem trying for the organization. The
organization will be stronger after deciphering where the
problems lie. “After you have suffered a little while, the God of
all grace, who has called you his eternal glory in Christ, will
himself restore, confirm, strengthen, and establish you”
(English Standard Version).
References
Cooper, D. R., & Schindler, P. S. (2014). Business research
methods (12th ed.). New York, NY:
McGraw-Hill. ISBN: 9780073521503.
Johnson, S. (2010). Pediatrics in Review. Research and
Statistics, 31(6), 250-252. Retrieved from
http://pedsinreview.aappublications.org.ezproxy.liberty.edu/con
tent/pedsinreview/31/6/250.full.pdf
G3 Forum 4: 6.12 1
G3 Forum 4: 6.12 2Chapter 6 Question 12
April Joyner
Liberty University
Chapter 6 Question 12
In the textbook, the problem that was presented was P&G plan

4. to increase the staff with 250 employees that are still working at
the pet food research and development complex located in
Lewisburg, OH. They had recently added 240 employees from
Vandalia, OH and moved them to Mason, OH, the headquarters
which had 2,000 employed personal. The research that could be
included in the multi-month study would the exploratory study.
Exploratory Studies
Exploration is useful when researchers lack a clear idea of the
problems they will meet. Researchers develop concepts more
clearly, establish priorities, develop operational definitions and
improve the final research design (Cooper & Schindler, 2014, p.
129). Choosing to use the exploratory study could possibly save
the copy time and money. Exploratory data analysis
recommends and formulates hypothesis which is tested by
confirmatory data analysis (Goeman, J. Solari, A. 2011).
Exploratory studies consist of different techniques which it
relies on qualitative techniques the most.
Qualitative techniques
Researchers who use qualitative methods seek a deeper truth.
They aim to "study things in their natural setting, attempting to
make sense of, or interpret, phenomena in terms of the meanings
people bring to them," and they use "a holistic perspective
which preserves the complexities of human behavior."
(Greenhalgh, T. Taylor, R. 1997). In the qualitative techniques
it states that you could do individual interviews. Asking
employees at the research and development complex how would
they feel if they would have merged with the other employees at
the headquarters. A question could be asked as in, would you
feel as if more production and problems would be solved if you
were to move to the headquarters? You could also use document
analysist, having historical documents showing how the
complex worked ethics were. You could look to see if the task
at hand were being completed in a timely manner and were they
done correctly.
Experience survey
While you are interviewing people in an experience survey,

5. seeking their ideas about important issues and discover what is
important across the subject’s range of knowledge (Cooper &
Schindler, 2014, p. 132). Asking the employees that were
moved from Vandalia OH to the headquarters in Mason OH,
how things has changed for them to get a better view of what
the employees at the research and development complex what
come across or how they might take it. You could also ask the
finance department about the cost of the process. Would it cause
the headquarters more money to move the employees there are
would it be more cost-effective to keep them at the research and
development complex? A question that could be asked as well to
the employees who had to move, what problem areas if any did
they come across. It could help determine whether or not the
move would be sufficient.
Biblical view
Proverbs 25:2 “It is the glory of God to conceal things, but
the glory of kings is to search things out.” Doing research to
figure out what is the best way to handle a situation, what is the
next step that you should take as a business. Doing an indebt
research instead of jumping to conclusions could possibly save
the company time and money.
References
Cooper, D. R., & Schindler, P. S. (2014). Business research
methods (12th ed.). New York, NY:
McGraw-Hill.
Goeman, J. Solari, A. (2011). Multiple Testing for Exploratory
Research. Statistical Science.
http://www.jstor.org.ezproxy.liberty.edu/stable/23208743?pq-
origsite=summon&seq=1#page_scan_tab_contents
Greenhalgn, T. Taylor, R. (1997). How to Read a paper: Papers
that go beyond numbers (qualitative research). Education and
debate.
http://ed.isu.edu/sspe/documents/graduate/research_resources/re
ading_qualitative_research.pdf