This document provides a description and SWOT analysis for a company called Pure Sate that produces non-alcoholic drinks. It describes Pure Sate's mission to promote healthy drinking options. The document then analyzes trends in consumer preference for healthier, non-alcoholic beverages. It also outlines Pure Sate's strategy to differentiate its products and control pricing to gain market share. Finally, the SWOT analysis identifies strengths in product variety and ingredients, while weaknesses include new competition and opportunities in partnerships and a growing health-conscious market.

1. Running head: COMPANY DESCRIPTION AND SWOT
ANALYSIS
1
Company Description and SWAT Analysis
5
Company Description and SWOT Analysis
Andrea Bryant
Strayer University
Dr. Denel Pierre
BUS599: Strategic Management
November 4, 2017
My NAB Company is named Pure Sate. The name is intended to
display the value devoted to the brand and its drinks. The
Nonalcoholic “Pure Sate” is intended to promote both healthy,
pure, thirst quenching drinks among individuals, in a healthy
family setting. Pure Sate ensures that those who drink the
product are able to continue their normal daily activities
without experiencing the aftermaths associated with alcoholic
beverages. The name “Pure Sate” is also a characteristic of the
clean content moods that are experienced by those who drink
the beverage. This nonalcoholic thirst-quencher is to be
accompanying with happy, healthy, and festive moments. These
drinks consistently extend happiness into humanity by giving
off a safe, friendlier, and healthier vibe.
The Pure Sate non-alcoholic drinks just so happen to gratify the

2. joyful moments of friends, families, and cultures by
encouraging healthy drinking lifestyles and temperate moments.
This can be achieved on an individual level which will trickle
down to friends, then family, different cultures, and realms.
The mission statement, “Discharging great vibes for a more
healthy, and happier lifestyle” will be the driving slogan for the
drink.
Themodern-day social responsiveness is fluctuating to the
healthy effects of alcoholic beverages and spreading quickly
(Berry, 2017). The snowballing effect of illnesses and other
health situations related to alcohol use; most individuals in the
society are steering clear from bevarages with high alcohol
content to those with very little or no alcohol.
The nonalcoholic beverage segment is quickly growing in
admiration among the international residents. Individuals are
fluctuating to the beverages that are not only relieving more
contented instants but have no impairment to their health
circumstances. Folks are also spending more time being
involved in celebratory moments and therefore require drinks
that will be unlawful, informally, and morally acceptable to all
affiliates of humanity. “Many grocery consumers have
recognized a product’s fresh, clean and sustainable benefits
among their top purchase priorities when it comes to healthier
choices.” (Gilbert, L. 2017)
The “Pure Sate” experience will meet all trends since it’s not
only nonalcoholic, meaning it can be consumed by all from
children to elderly, it has natural vitamins and additional
supplements that improves the oversll health of its consumers.
Also, Pure Sate beverages will leave you without an after-effect
and inebriating aptitude making it suitable for all occasions.
Pure Sate pursues the finest value product spot in the market.
This involves generating a respected and functioning
marketplace in the market. This spot will be attained with a
differentiation strategy where the “Pure Sate” product will set
itself apart from other beverages on the market. Our products

3. will be segregated according to flavor, generating a diversity of
tastes, and packaging. This beverage will be manufactured in
high capacities, and come in economy sized packaging that will
differ with the budget of the customers (Hartline & Ferrell,
2011). This difference will allow the company to control the
most reasonable price over competitors.
The frequencies of delivery will be from the manufacturer to the
customers through numerous handlers. The company will not
launch self-sufficiently owned outlets but will communicate
with the chief stores to benefit the product on their store
shelves. The company will buy exclusive spots in the top stores,
supermarkets, liquor stores, salons, and bars as well as other
entertainment locations to benefit the beverage at the suitability
of the customers. The customer will not have to go out of their
way to purchase the beverage but will be retrieving them on
their day-to-day routine happenings.
The company will also work together with other business to
encourage the beverage during superior events such as
weddings, birthday parties, and health awareness evens where
the drink will be exhibited and sold at markdowns to the
customers.
The financial risk to harvest and endorse the product is a key
challenge. We plan to have a solid construction and an outside
finance capability to work against this risk. The operations risk
may cause the production to halt due to absence of adequate
contributions and incorrect methods. We will have a coordinate
working technique to ensure smooth operation. Also, the risk
related with the guidelines will be alleviated by having a
knowledgeable staff in the regulatory framework to ensure total
compliance.
Strengths
· Many different flavors catering for large customer base.

4. · Natural ingredients and enhancements.
· Can be consumed by all parties.
Weaknesses
· Pure Sate is a picture-perfect substitute.
· A high flexible request creating the demand to change fast.
Opportunities
· Growing health consciousness and generating a higher demand
for the beverage.
· Partnership with hotels, bars and NAB awareness activists.
Threats
· Adamant competitors from present companies in the same
market.
· Threat of new market entrants
References
Berry, Donna. (2017, January 17). Beverage trends 2017.
Retrieved from
http://www.foodbusinessnews.net/articles/news_home/Consume
r_Trends/2017/01/Beverage_trends_2017.aspx?ID=%7B91CAC7
91-716A-440F-8B0C-D4CB4592730E%7D&cck=1
Gilbert, Linda. (2017, January 17). Beverage trends 2017.
Retrieved from
http://www.foodbusinessnews.net/articles/news_home/Consume
r_Trends/2017/01/Beverage_trends_2017.aspx?ID=%7B91CAC7
91-716A-440F-8B0C-D4CB4592730E%7D&cck=1
Hartline, M. D., & Ferrell, O. (2011). Marketing Strategy (5
ed.). Mason, OH: South-Western Cengage Learning.
Moloughney S., (2016).Healthy Beverage Market Overflowing

5. With Opportunities,
https://www.nutraceuticalsworld.com/issues/2016-
07/view_features/healthy-beverage-market-overflowing-with-
opportunities/50213
Quality Control Manual 1
Individual Project Unit 4
Quality Control Manual
For general business Products
Charlotte Valenzuela
Professor: Joshua Eaton
BADM370-1704A-02
October 31, 2017
Table of Contents
· Introduction Page 3
· History of Quality Management Evolution
· Why it is needed
· The Role of Leadership Page 4
· Why it is a Strategic Issue
· Management as a Role Model
· New Kinds of Metrics
· General Quality Strategies and Tools Page 7
· Establishing customer expectations
· Designing quality in products
· Defining metrics
· Mistake-proofing
· Kaizen
· Six Sigma

6. · Quality Tactics and the Logistics and Supply Chain Function
Page 9
· What tools are applicable internally?
· What tools are applicable externally with vendors?
· References Page 11
Introduction
Quality management has been around since the middle ages. The
underlying foundations of Total Quality Management (TQM)
can be followed back to mid-1920s when quality was first
connected to item quality control. This idea was additionally
created in Japan in the 40s drove by Americans, for example,
Deming, Juran and Feigenbaum. The concentration broadened
from nature of items to nature of all issues inside an association
– the beginning of (TQM). Quality Digest. (n.d).
The determination of quality of a product is by: testing to
assure the product is usable, examination, as well as
measurements. Total Quality Management was introduced in the
1940’s. Examinations were presently done by production
personal that was in charge of assessments during certain
production intervals. This would change the concentration from
essentially reviewing the finished result to avoid finished result
issues through early detection on the product offering. The
History of Quality Management.(n.d.)
What is quality management call for? In order for daily use
products need to be useable. If manufactures ceased the use of
good materials and greatest production procedure, the product
would not limit the amount of time the good works but also
reduce the safety of using that product. For example, if a
builder were to build a bridge with low quality materials that
bridge would stand a high probability of being useless and
dangerous to all who cross it. Mistake Proofing. (n.d.).
The Role of Leadership
Why is it a strategic issue?

7. Senior Administration assumes a key part in the achievement of
value change programs. It is senior administration's obligation
to create programs that are useful to the association and its
customers. However before there can be a fruitful senior chief,
there needs to have been an effective group. The main objective
of senior administration ought to be to pick the right group for
the procedure that will be executed on the grounds that the
correct group will display communitarian collaborations by
consolidating all endeavors to influence the project to work.
Editorial Board,( 2016) Various sorts of groups can be
assembled in an organization. For instance; settling on whether
a self-coordinated or a cross-practical group is ideal,
administrators must pick the sort of group that will be the most
proficient and has the dedication from the organization. As a
senior chief, it will be essential that the group comprehends the
vision of what they are trying to fulfill, and ought to have the
capacity to take after the initiative of the senior administration.
A fruitful senior chief will have a group that is totally occupied
with the quality change process. Their program will be effective
in light of the fact that everybody on the group will guarantee
that each item that is made and discharged for the client to buy
will be of value. Editorial Board,( 2016)
Management as a Role Model
The part that a senior director ought to have is one of genuine
initiative. Initiative is the thing that it will take to help
colleagues and different workers to have a similar enthusiasm
for the quality change programs that are being set up. Senior
chiefs must set good examples and have the character attributes
that will motivate the group to need to do their absolute best.
There will be times that they should be a faultfinder, and give
the extreme learning openings so a colleague can perceive what
wasn't right and how it could be better. Additionally
understanding that senior administration doesn't simply make
the program; they need to demonstrate the groups that they have
confidence in the projects. At the point where everyone

8. involved will be drawn it, they will turn out to be more
connected with and take pride in what they are fulfilling.
Organizations ought to be extremely ready to embrace the
positions that have been specified because of the view of the
worker. On the off chance that what the worker see's from
senior administration is not the same as what is being stated, it
could wind up plainly befuddling to the group or representative.
Furthermore, imitating genuine administration or if nothing else
perceiving how the initiative is taking care of the everyday
program needs will likewise keep the colleagues or workers
locked in. The worker will function admirably with their
manager that they trust since they realize that their best efforts
are being considered important. Workers will look to managers
to engage them as opposed to controlling everything, Preparing,
and instructing as opposed to directing, and constantly to
demonstrate that they are additionally devoted to the procedure.
Sharma, N.( n.d.)
New kinds of metric
Senior and center supervisors infer measurements that will help
the business to enhance by concentrating on their people and
dealing with their resources all the more effectively. Forrest,
G( n.d.) When setting up the measurements, administration
should consider why they are required. Keep them basic and
straightforward. Actualizing measurements will dependably
start with great correspondence. When planning to show the
metric supervisors should share what the benefits that will be
had once the measurements are set up. Before implementation
of any metrics, these five steps should be followed:
1. Define the metric
2. Get buy-in from senior management and also the employee
3. Know what information is needed for the metric to be
accurately recorded and how to collect it
4. Measure and share the results with the team
5. And don’t forget the “continual” improvement part. Forrest,
G (n.d.)

9. Metrics are intended to be an instrument that will aid a
business, and also the individual, to get to the following levels
of value control. At the point when the colleagues or workers
can see the their rewards for so much hard work whether great
or small, they will be better educated on the best way to move
forward or go all the way back to where it went wrong to get it
corrected.
Quality Strategies and Tools
Quality Strategy Tactic Comparative Table
Tactic
Definition
Risks
Value
1. Establishing customer expectations
The value a customer is expecting from a product or service a
business provides What are customer expectations? definition
and meaning. (n.d.).
If a customer feels that the company has cheated them in any
way by selling an inferior product. The company runs a risk of
losing that customer and possibly more Linton, L. (n.d.).
If you sell the customer a product as they have expected and
meet all obligations then the customer will become a loyal
customer to the brand and name of the company
2. Designing quality
Level of how effective and quality of the design of a product
What is quality of design? definition and meaning. (n.d.).
The quality of the product made is very important to a
customer. If there is inferior workmanship the company runs a

10. risk of losing revenue because of a rise in returned products
Linton, L. (n.d.).
If you make a quality product that will last a long to time for a
good value then the customer and will influence them to
continue to buy from you and not a competitor Linton, L. (n.d.).
3. Defining Metrics
A Business Metric is a quantifiable measure that is used to track
and assess the status of a specific business process What are
Business Metrics? Definition and 25 Examples. (n.d.).
The needs and wants of a customer is how products are
manufactured it you do not meet these metrics then the customer
will shop some place outside of your business and your
competitor will profit from this mistake Linton, L. (n.d.).
Making an item based on customer’ needs will guarantee that it
can be sold and make revenue for the business Linton, L. (n.d.).
4. Mistake proofing
The use of any automatic device or method that either makes it
impossible for an error to occur or makes the error immediately
obvious once it has occurred Mistake–Proofing. (n.d.).
Finding mistakes when a product is being made can save time
and money. If you give a customer a broken product then that
customer is very dissatisfied in the business. That will result in
high returned goods and low customer satisfaction Linton, L.
(n.d.).
It is better to have a procedure in place to detect when a product
is defective then to just wait for the customer to bring it back. If
you can save the cost of the wasted product and not dissatisfy
your customer you will be more profitable Linton, L. (n.d.).
5. Kaizen
The practice of continuous improvement Choudhury, A. (n.d.).
All businesses need to stay competitive to remain alive in
business. To constantly be improving is a way to say more
competitive in the market Choudhury, A. (n.d.).
Improving the business will allow it to stay competitive and run
more efficiently saving money and keeping customers happy
Choudhury, A. (n.d.).

11. 6. Six Sigma
Is a set of management techniques intended to improve business
processes by greatly reducing the probability that an error or
defect will occur Graves, A. (2012, October 19).
The process is complicated and time consuming. If not handled
properly the company could lose revenue though the research
versus gaining profit. This has been found to be truer for small
business Webb, C. (n.d.).
Ultimately, all of the tools and methodologies in Six Sigma
serve one purpose: to streamline business processes in order to
produce the best products and services possible with the
smallest amount of defects Graves, A. (2012, October 19).
With each one of the strategies recorded in the chart
above the one thing that is important is that the business makes
a quality product for the customer so that the customer wants to
keep buying from the business. With any change for a business
there are and will be risks and rewards. Most all business need
to seek change to grow if the business does not look to keep
quality in their product then it will have a harder time being in
business. All businesses have important decisions to make and
those decisions affect everyone equally. If you do not make a
quality product or use quality materials you run a high risk of
losing a customer. If you have quality products and the products
are made of quality materials then you will have a positive
outcome for years to come. As I would see it no doubt the start
in giving quality comes down to keeping customers and
financial growth at the same equal levels so there will be a
steady show of growth for the business Linton, L. (n.d.).
Quality Tactics and the Logistics and Supply Chain Function
What tools are applicable internally with vendors?

12. A business's internal environment consists of such
controllable variables as management structures, workforce
development and the layout of operational processes Ingram,
D.(2009)
Supply chain involves processing, obtaining, and the
transportation of raw and finished materials. Without raw
materials products can’t be made and if those items can’t be
manufactured then the company can’t meet the demand of its
customers. Some of the tools may include the equipment up to
date and operation properly, data information that assist in the
daily operations of the business. One of the other tools is the
company’s employees; if the employees are trained in customer
service then the team will handle all complaints with a
professional approachBest Practices in Supplier Quality
Management. (n.d.).
What tools are applicable externally with vendors?
External threats include new product releases from
competitors and new competitors arising in the market. A range
of external factors can present either opportunities or threats,
depending on the specifics Ingram, D.(2009). External tools are
factors outside of the business that are indirect or direct Bucki,
J. (2017, April 23). Keeping competitive can be costly and
profitable at the same time. The company has to conduct the
proper research to find what the customers are looking for from
a product. Companies have to stay competitive in the market or
it will no longer be in demand.
Best Practices in Supplier Quality Management. (n.d.).
References
Best Practices in Supplier Quality Management. (n.d.).

13. Retrieved October 31, 2017, from
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mt.htm
Bucki, J. (2017, April 23). Measuring and Managing Vendor
Quality Assurance. Retrieved October 31, 2017, from
https://www.thebalance.com/vendor-management-means-
quality-assurance-2533804
Choudhury, A. (n.d.). Kaizen with Six Sigma Ensures
Continuous Improvement. Retrieved October 29, 2017, from
https://www.isixsigma.com/methodology/kaizen/kaizen-six-
sigma-ensures-continuous-improvement/
Editorial Board. (2016). Quality of Work Teams. In Essentials
of Quality Management (1st ed., pp. 113-136). Schaumburg, IL:
Words of Wisdom, LLC.
Forrest, G. (n.d.). The Importance of Implementing Effective
Metrics. Retrieved October 15, 2017, from
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implementing-effective-metrics/
Graves, A. (2012, October 19). Retrieved October 29, 2017,
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Ingram, D. (2009). Internal & External Strategic Plan
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http://smallbusiness.chron.com/internal-external-strategic-plan-
development-12123.html
Linton, L. (n.d.). Why Is It Important for Businesses to Practice
Quality Control? Retrieved October 29, 2017, from
http://smallbusiness.chron.com/important-businesses-practice-
quality-control-69340.html
Mistake–Proofing. (n.d.). Retrieved October 29, 2017, from
http://asq.org/learn-about-quality/process-analysis-
tools/overview/mistake-proofing.html
Sharma, N. (n.d.). Leadership and Characteristics of Quality
Leaders. Retrieved October 15, 2017 from
http://www.shakehandwithlife.in/total-quality-
management/fundamentals-of-tqm/leadership-and-

14. characteristics-of-quality-leaders
Six Sigma Material. (2017). Mistake Proofing (Poka-Yoke).
Retrieved October 18, 2017
from www.six-sigma-material.com/Mistake-Proofing.html
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15, 2017, from
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Quality Digest. (n.d.). Retrieved October 11, 2017, from
http://www.qualitydigest.com/magazine/2005/oct/article/six-
sigma-certification-whats- it-worth.html#
Webb, C. (n.d.). The Strengths & Weaknesses of Six Sigma.
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10407.html
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fromhttp://www.businessdictionary.com/definition/customer-
expectations.html
What is quality of design? definition and meaning. (n.d.).
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http://www.businessdictionary.com/definition/quality-of-
design.html
What are Business Metrics? Definition and 25 Examples. (n.d.).
Retrieved October 29, 2017, from
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metrics