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Hot Button Topics for May 2013: How JCPenney "Could Have" Used Panel To Keep Customers and Employees Happy
Survey Analytics Education Hour for May 2013 presented by Esther LaVielle, VP of Client Services at Survey Analytics, explained how panel could have saved JCPenney $4.3 billion dollars in losses and kept their most loyal customers and employees happy.
Based upon recent feedback, we shared the value of a research panel and demonstrated trends and best practices for setting up and managing your panel. From customer satisfaction to the voice of the customer, you can get more accurate and relevant data in real time by using a research panel and easily managing it right inside your Survey Analytics account.