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SMI Social Media and Direct Response


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SMI Network is taking our experience and creating positive ROI by integrating our Direct Response background with our social media software solution.

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SMI Social Media and Direct Response

  1. 1. Create brand value and achieve conversion thru targeted engagement in social media.Do you know where you stand in social media?Are you engaged?Can you afford not to be?
  2. 2. MISSION STATEMENTMarketers are not software developers and softwaredevelopers are not marketers.We are crossing that chasm.We want to provide state of the art software to clientsthat deliver insightful marketing campaigns on thefrontier of the online marketing sphere that is SocialMedia Integration.
  3. 3. THE SOCIAL MEDIA MARKETING COMMAND CENTERWith scintillating growth in social media user base as experienced by Facebook, Twitter, LinkedIn,et al in the last couple of years, the landscape of social media has firmly established itself as a“must” medium for Brands, global and local, to target for brand value creation and customeracquisition. The intrinsic nature of topic specific conversation in social media proves to be a fertileground for targeted publishing at a level no other medium has even been able to achieve in thehistory of marketing.For Brands to capitalize in this new medium, it takes tremendous man power to “sift” through vast volumesof social media traffic that is “noisy” by nature. Brands at all levels, private or public, global or local, mustfirst assess their own standings amongst social media users by identifying relevant conversations withrespect to their brands and product spaces. They then have to establish creative and engaging socialmedia footprints to achieve Fan Base or Follower Base expansion and retention amongst well over 1 billionusers on Facebook and Twitter and other major social networking portals. Ultimately, Brands need to beable to effectively engage with these relevant users with well crafted marketing campaigns. As such,Brands need a technology platform and strategic advisory services helping them to monetize this evolvingmedium.SMInetwork™ is the end-to-end social media marketing solution for Brands to achieve this very goal.
  4. 4. ―Usage among Boomers social media usage increased from 54 to 76percent. Among Millennials/GenY — those 13- to 31-years-old —usage grew from 84 to 91 percent over the last year.‖ SOURCE
  5. 5. OLD FASHIONED MARKETING IN A VIRAL WORLD CUSTOMER ACQUISITION AND RETENTION SMInetwork™ CUSTOMER The Social Media Marketing ACQUISITION: Command Center We provide various options including fully managed accounts for specific campaigns and engagement/lead-generation specific campaign executions to achieve customer conversion.
  6. 6. We build your social media fan base, with you and for you. We pin point the audience that want to buy from and engage with your brand. Measure and identify demographical profiles Engage with relevant social media participants via mass targeted publishing with brand specific campaign messages, such as product introduction, sales promotion, for both customer acquisition and retention Track engagements in the social realm Social Media footprints analytics for your brand and your competition Identify vertically targeted influencers thru the audience profile, making and creating advocates of the brand
  7. 7. We Also Provide Creative/Strategic Assistance  Facebook Fan Page creation  Interactive Tab implementation  Customized Twitter page graphics design SMI Network ensures that all campaigns achieve full optimization by providing creative and technical work on clients’ Social Media footprints SMI Network builds websites around relevance profiles and marketing strategies
  8. 8. Customers want to know more! Content Marketing isBranding. Content Builds Your Brand.On Twitter 3 Million Questions are being asked each month.• Active users, with >100 followers, are asking 73% of questions to their followers: ◦ Truth is, only 29% of those questions are always answered. ◦ Of the answers given, only 41% are actually from businesses. These users want to know more about your brand! When answers are given, those users are 59% more likely to follow back and make a purchase. Web 3.0 is coming, and according to LinkedIn founder Reid Hoffman, it will be all about data. This data will help find your buyers!
  9. 9. They are geared up for 2011!Marketers in 2011:• 70% plan to increased their social media budget by more than 10% this year. ◦ Companies included are:  Bank of America, Colgate-Palmolive and Mini USA , among others.It’s the new marketing medium!• It was reported that social media will take 11.9% percent of their budget this year compared to 13% for their TV budget. • $26 Billion was spent on social media marketing last year. 87% of these companies said social media was important to very important to achieving their biggest marketing goal in 2011.
  10. 10. With a combined 32 years experience in Direct ResponseMarketing, we are able to bring Direct Response Results, while at the same time vamping up your Social Media Campaign. Instant Results, while building long lasting branding.
  11. 11. Integrating Social Media Campaign with E-Commerce Overview Travel & Resort client ran several SMI Network Headed promotions off of their Facebook wall. We were tasked with building out a relevance profile, that enabled us to identify their audience and reach out and engage, driving traffic to the executed Social Media Sites. Highlights In a 90 day test, SMI Network was responsible for a 12% increase in likes to their Facebook Fan Page. The highly targeted fans that were driven to the site created a tremendous conversation ration of 49.3% Because we were demonstrating our value and services to the client we were able to provide them with extremely valuable fan base at only $1.19 a like. Results 12% increase in likes to Facebook page $1.19 cost effective value for likes 49.3% like to buy conversion ratio 2 new bookings directly mentioned the Facebook campaign
  12. 12. SMI Network was contracted to drive traffic to a Facebook Fan Page promoting the benefits of home security systems Overview SMI Network was given the opportunity to work with a giant in the Home Security Business. This campaign was targeting individuals who had been burglarized with the goal of educating them on the value of owning a home monitoring system Highlights In three months, SMI Network identified thousands of individuals who had been or known someone who had been burglarized Thousands of those highly targeted individuals and potential clients were driven to the advertisers Facebook page Results 320% Increase in total Facebook fan base in three months, ―likes‖ 17% of the targeted audience opted in to the call to action on the Facebook fan page, and requested more information Increased engagement on the advertisers ―Wall‖ Reduction in CRM expenses over the two months the campaign ran
  13. 13. SMI Network was tasked to increase Facebook Fans to extend awareness for local farms throughout the United States Overview For 90 days SMI Network was responsible for building out social media sites, and develop overall branding for an online Agriculture site. Highlights Delivered thousands of targeted fans to the advertisers Facebook ―Info‖ page Assisted in content to engage new visitors and ―Likes‖ Far exceeded goals for total ―Likes‖ Results Increased total ―Likes‖ 100% Enhanced ―fan‖ engagement through personalized content Created a viral effect that has showed an increase in total ―Likes‖ post- acquisition
  14. 14.  SMI Network has a proven strategy to measure ROI thru Social Media. Utilizing our proprietary software – SMInetwork™, we take the guess work out of your social marketing campaigns and create the answer, generate the results, WITH you and FOR you. We specialize in social media optimization. Our software enable our clients monitoring relevant conversations and engaging with targeted social media users across social media networks. Facebook tops Google for weekly traffic in the U.S. – Hitwise Intelligence
  15. 15. Social Media Influence … The future of social media influence a combination of online and offline factors. Finding people that are vertically influential to your audience and creating brand advocates of them spreads your message to groups of people who likely trust them and rely on their opinions. Social media is still about relationships, and there’s no substitute for getting to know the people you are hoping will help you promote your brand.We have created a proprietaryvertically specific influencer toolto help guide and introduce youto your audience