Financial Management, Marketing Management, Human Resource Management

1. Trends in FM, MM & HRM
Presented By : Surekha V S
Assistant Professor in Commerce
SVTEC, Akkikkavu

2. FINANCIAL MANAGEMENT
continuous focus on digitization
Automation and robotics, which helps in improving processes;
Data visualization, which gives end users real-time easy to understand
financial information;
basic analytics, which helps in efficient decision support; and
advanced analytics, which can help business to uncover hidden shareholder
value and growth opportunities.
BLOCK CHAIN TECHNOLOGY
Crytocurrency

3. MARKETING MANAGEMENT
 CONVERSATIONAL MARKETING
users interact and have conversations with brands through chatbots and
voice assistants
 Influencer marketing
 Artificial intelligence
 Programmatic advertisement
 E commerce

4. Human Resource Management
 Use of modern tools powered by artificial intelligence
 Using chatbots to optimize their application processes
 Benefits to modern businesses by automating hiring process
 Reduces time for screening candidates
 Increases time for high-value activities.
 Artificial intelligence can structure analytical information
 Enhancing hiring process