2. Company Profile YEAR OF FOUNDATION BUSINESS AREA NO: OF EMPLOYEES % OF INTERNATIONAL PROJECTS TOTAL INTERVIEWS IN 2010 COMPANIES INTERVIEWED (10) PROFESSIONALS INTERVIEWED INDIVIDUALS INTERVIEWED TELEPHONIC INTERVIEWS 1994 MARKETING RESEARCH 107 42 273,000 19,000 41,000 138,000 75,000
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5. Research expertise Our market based research provides value – added business solutions to our clients. Our field of expertise are : - Automotive research Telecom & Internet research Consumer products research Textile & garments research Food & beverages research Pharmaceutical & health care research Banking & financial institution research Media research Advertisement & communication research
6. Research expertise Packaging research Customer satisfaction research analysis New market offering Global market offering
7. RNB Research Model and Techniques RNB-Package Package concept Package decision RNB-Target Target consumer decision RNB-ProCon New product Concept decision RNB-Forecast Demand forecasting RNB-Position Positioning strategy RNB-Name Brand name decision RNB-AdPre Advertisement Pre-testing RNB-Concept Advertisement Concept decision RNB-CSM Customer satisfaction RNB-Track Tracking Studies RNB-Pricing Product pricing & Testing RNB-Data Base Understanding of Socio-psycho factors Product information/ Verification & revision Overseas models/ Experience Based on 15 years extensive research analysis RNB has developed 11 models of research
10. Data Collection System RNB uses one of the most rigorous method for data collection which ensures our reliability among our satisfied clients. Registered Interviewer Search Search all interviewer profiles registered in RNB Database Primary Selection Select interviewer who recently participated in related survey & suitable for Present study Interviewer Training Final Selection Train research objectives and overview Evaluate understanding of the survey after training
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13. Field Work Facilities Meeting rooms Data processing & analysis C A T I S T A T I O N S Focus Group Facilities
14. RNB Global Network AFRICA Kenya Morroco South africa Egypt Tunisia ASIA PACIFIC India Thailand Indonesia China Pakistan Srilanka Bangladesh Burma Vietnam Philippines Russia Nepal MIDDLE EAST UAE Saudi Arabia Kuwait Oman RNB GLOBAL OFFICE RNB FIELD AFFILIATE
15. Our Credential We along with our associates have worked for leading national & international companies DAINIK NAVJYOTI KYOEI JAPAN