Majestic MRSS Credentials


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Majestic MRSS is Asia’s Largest Independent Marketing research firm specializing in Multi-Country Studies. It is also Asia’s Largest Qualitative Research Facility Service Provider with State of the Art Focus Group Suites across major cities in India, Asia & Middle East , all of which are centrally located in their respective cities.

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  • The company has a great infrastructure and a healthy working environment. If you have any ideas to share, the bosses are always there to listen to you and if you are wrong at some part, they guide you; why it is wrong and what alternative steps you can take. If you are looking out to be one of the best marketing research experts, then I would suggest this company for you people.Looking at the other aspects like training, the company provides you with a full training and hence you have no room for complaints at the time you start working in real.
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Majestic MRSS Credentials

  1. 1. Majestic Market Research Support Services
  2. 2. Introduction
  3. 3. <ul><li>MMRSS is Asia’s Largest Independent Marketing research firm specializing in Multi-Country Studies. It is also Asia’s Largest Qualitative Research Facility Service Provider with State of the Art Focus Group Suites across major cities in India, Asia & Middle East , all of which are centrally located in their respective cities. </li></ul><ul><li>India’s leading primary Business Intelligence firm. </li></ul><ul><li>India’s only research facility provider with state of art one way mirror facilities across Asia & Middle East. </li></ul><ul><li>It is India’s only research facilities provider with usability testing labs services across all major cities. </li></ul><ul><li>It is Asia’s only research facilities provider with eye tracking, usability testing and perception analyzer services across all major cities. </li></ul>Who we are
  4. 4. <ul><li>Asia’s largest Independent Full Service Market Research firm with presence in countries like China, Taiwan, Hongkong, Singapore, Thailand, Vietnam, UAE, Philippines & Indonesia. </li></ul><ul><li>Quality Experienced Field team presence in other countries like Saudi Arabia, Kuwait, SriLanka, Bangladesh, Bahrain, Oman, Cambodia, Australia, Turkey, Tunisia, South Korea, Japan, Bhutan, Nepal, Myanmar, Iran, Malaysia. </li></ul><ul><li>ISO 9000 Certified </li></ul><ul><li>Mutual and Long term working relationship with leading international companies from various sectors. </li></ul><ul><li>More than 70 CATI stations across the Asia-pacific & Gulf. </li></ul>Asia Pacific & Middle East Presence
  5. 5. <ul><li>Client Servicing Office </li></ul><ul><li>Field Presence </li></ul>MMRSS foot prints in Asia-Pacific & Middle East India China Vietnam Cambodia Thailand Taiwan Malaysia Singapore Indonesia UAE Hongkong Srilanka Saudi Arabia Oman Australia Japan SouthKorea Bhutan Nepal Turkey Philippines
  6. 6. MMRSS India Story <ul><li>India’s leading Independent Market Research Firm with over 15 years </li></ul><ul><li>of market research experience </li></ul><ul><li>ISO 9000 Certified </li></ul><ul><li>Long working relationships with some of India’s leading companies </li></ul><ul><li>More than 50 CATI stations for Global and local studies </li></ul><ul><li>Blue Chip references worldwide and across verticals </li></ul><ul><li>14 field offices across India </li></ul>
  7. 7. <ul><li>Client Servicing Office </li></ul><ul><li>Field Presence </li></ul>MMRSS foot prints in India Mumbai Bangalore Delhi Chennai Hyderabad Kolkata Pune Cochin Ahmedabad Chandigarh Kanpur Vizag Madurai Nashik Lucknow Jaipur Goa Nagpur Rachi
  8. 8. What do we do
  9. 9. What do we do CATI & CAPI SMS Based Survey Eye Tracker Online Research Perception Analyzer
  10. 10. D ivi ng Deeper
  11. 11. Qualitative Research <ul><li>MMRSS brings forth a powerful suite of Qualitative Marketing Research services to understand the depth and range of consumer attitude and behavior. </li></ul><ul><li>With more than 10years of research expertise we excel in conducting all types of qualitative researches. Routine explorations include: </li></ul><ul><ul><li>Focus Group Discussions </li></ul></ul><ul><ul><li>In-Depth Interviews </li></ul></ul><ul><ul><li>Online Depth interviews & Focus groups </li></ul></ul><ul><ul><li>Extended creativity groups </li></ul></ul><ul><ul><li>Ethnographic Approaches </li></ul></ul><ul><ul><li>Dyad/Triad </li></ul></ul><ul><ul><li>Conflict Groups </li></ul></ul>
  12. 12. Quantitative Research <ul><li>We offer various quantitative Marketing Research methodologies salient to markets and consumers </li></ul><ul><li>We design expert quantitative research studies with focus on research objectives, time constraints and quality controls. The results delivered are crisp, focused and clearly actionable </li></ul><ul><ul><li>Face to face interviews </li></ul></ul><ul><ul><li>CATI/ CAPI </li></ul></ul><ul><ul><li>CAVI/ SMS based/ PDA based data collection. </li></ul></ul><ul><ul><li>Eye Tracking </li></ul></ul><ul><ul><li>Perception Analyzer </li></ul></ul>
  13. 13. Online Research <ul><li>We are the leading online panel provider across Asia with proprietary research only panels. With Specialized B2B & Healthcare panels we always ensure that the panelist are highly engaged. </li></ul><ul><li>High retention of our panel members allows us to run syndicated research with ease. </li></ul><ul><li>Expertise in the sampling techniques enables our samples to be in line with the National Representative Sample </li></ul><ul><li>Local presence across Asia enables us to target low incidence group effectively and efficiently . </li></ul>
  14. 14. CATI <ul><li>We offer CATI Research Surveys with Prospects </li></ul><ul><li>Although the prospects that you study are not your customers, they present huge opportunities for business growth. Our CATI market research surveys prospects will help you understand their awareness, perceptions, wants and needs so you can tailor your products to meet specific needs and create a base of future customers. Some common areas in which such surveys are used are - advertising or marketing effectiveness, brand research, attitude and usage studies, product development, market segmentation research, etc. With our CATI facilities we can offer Research studies for ascertaining: </li></ul><ul><ul><li>Levels of customer satisfaction </li></ul></ul><ul><ul><li>Potential customer churn </li></ul></ul><ul><li>Industries That We Serve </li></ul><ul><li>Retail </li></ul><ul><li>Software / IT / ITES </li></ul><ul><li>Broadcasting </li></ul><ul><li>Food </li></ul><ul><li>Healthcare </li></ul><ul><li>Etc…… </li></ul>
  15. 15. SMS Based Surveys <ul><li>We offer SMS based surveys on handheld devices </li></ul><ul><li>Conduct surveys on mobile devices across locations </li></ul><ul><li>Surveys designed according to the requirements of the study and geography </li></ul><ul><li>Instant data collection report </li></ul><ul><li>Collate and analyze data in real-time </li></ul><ul><li>Create dashboards </li></ul>
  16. 16. Eye Tracker <ul><li>MMRSS’s aim, promise and challenge is to develop eye tracking study that is a combination of high accuracy and precision with unrestrained and unobtrusive tracking that works on every research project under all conditions in an easy and automatic way. </li></ul><ul><li>MMRSS eye tracking studies are: </li></ul><ul><ul><li>Accurate and precise </li></ul></ul><ul><ul><li>Unrestrained and unobtrusive </li></ul></ul><ul><ul><li>Capable of robust tracking                   </li></ul></ul><ul><ul><li>Easy to use and automatic  </li></ul></ul><ul><li>MMRSS has conducted eye tracking studies in: </li></ul><ul><ul><li>Cognitive Studies </li></ul></ul><ul><ul><li>Medical Research </li></ul></ul><ul><ul><li>Vehicle Simulators </li></ul></ul><ul><ul><li>In-vehicle Research </li></ul></ul><ul><ul><li>Training Simulators </li></ul></ul><ul><ul><li>Commercial eye tracking (web usability, advertising, marketing, automotive, etc) </li></ul></ul>
  17. 17. Perception Analyzer <ul><li>Respondents use wireless, hand-held device to answer questions and give feedback during focus groups, presentations, meetings, etc. A small wireless receiver, called a console is connected to a computer. </li></ul><ul><li>Perception Analyzer software immediately tallies the results. Results are instantly available for personal viewing or to display to respondents and viewers. </li></ul><ul><li>Results collected through the use of this device are available for analysis in crosstab, graphical, and quick frequency formats. It can also be exported to Excel, PowerPoint, SPSS, in HTML, and as JPGs or PDFs for presentations and reports. </li></ul><ul><li>Uses of Perception Analyzer for: </li></ul><ul><ul><li>Ad Testing </li></ul></ul><ul><ul><li>Focus Groups </li></ul></ul><ul><ul><li>Concept testing </li></ul></ul><ul><ul><li>Product Testing </li></ul></ul><ul><ul><li>Program evaluation </li></ul></ul><ul><ul><li>Meetings / Conferences / Events </li></ul></ul>
  18. 18. Sector Expertise
  19. 19. Infrastructure
  20. 20. MMRSS Facilities <ul><li>State of the Art Focus Group Facilities in Indian cities (Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Calcutta, Pune, Cochin and Ahmedabad). </li></ul><ul><li>State of the Art Focus Group Facilities in Vietnam (Ho Chi Minh), Thailand (Bangkok), Singapore, Taiwan (Taipei), China(Shanghai), UAE (Dubai) & India. </li></ul><ul><li>All situated in easy to reach Central Locations in the City with ample parking </li></ul><ul><li>On Demand Global Video Streaming services are available across all the facilities . </li></ul><ul><li>One Way mirrors available at all venues </li></ul><ul><li>Spacious client lounge and backroom with room for 8-10 client observers </li></ul>
  21. 21. MMRSS Facilities – FGD Room (example )
  22. 22. MMRSS Facilities – One way mirror (example)
  23. 23. MMRSS Facilities – Client Viewing Room (example)
  24. 24. Case Studies
  25. 25. <ul><li>China </li></ul><ul><ul><li>Assess awareness of advanced energy technologies among General and Gynecological surgeons </li></ul></ul><ul><ul><li>e.g. Ultrasonic, RF; brands, and devices. </li></ul></ul><ul><ul><li>Client approached this assessment using a two-pronged methods </li></ul></ul><ul><ul><ul><li>Client’s team of engineer will observe the live operation done by surgeons. </li></ul></ul></ul><ul><ul><ul><li>60-90min in-depth interviews of surgeon conducting the operations. </li></ul></ul></ul><ul><li>UAE/ Saudi Arabia </li></ul><ul><ul><li>Leading navigation device maker and service provider wants to assess the usage and application of navigation device in Vehicle and Mobile. </li></ul></ul><ul><ul><li>The study was conducted in Dubai & Abu Dhabi cities of UAE and Riyadh & Jeddah cities of Saudi Arabia. </li></ul></ul><ul><ul><li>Study was conducted through in-depth interviews of current navigation device user and those who owns device but doesn’t uses it. </li></ul></ul>
  26. 26. <ul><li>India </li></ul><ul><ul><li>A company wants to assess the effectiveness of print ad and its content. They want to know effectiveness of the print Ads and execute it for further plan of action. </li></ul></ul><ul><ul><li>To fulfill the objective we use eye tracker technology where a respondent sits in front of eye tracker and looks through the print Ad. Eye tracker catches the part of the ad where respondent has spent maximum time watching it. </li></ul></ul><ul><li>Kuwait </li></ul><ul><ul><li>Automotive brand tracking study intended to measure the purchase funnel and brand imagery of automotive brands among those intending to acquire a NEW (not used) vehicle in the next 12 months. </li></ul></ul><ul><ul><li>200 respondents having involvement in purchase decision needs to be covered in 7days and participate in online survey . </li></ul></ul>
  27. 27. <ul><li>Thailand </li></ul><ul><ul><li>Leading FMCG firm wanted to launch detergent in the market. They also </li></ul></ul><ul><ul><li>wanted to assess the competitors product, it features, quality etc. </li></ul></ul><ul><ul><li>An online survey was done with more 5000 respondents across the various cities </li></ul></ul><ul><ul><li>of the market. Awareness of various detergent brands were checked along with </li></ul></ul><ul><ul><li>benefit arising from using it. </li></ul></ul><ul><ul><li>Client’s detergent brand features & quality was explained to respondents and </li></ul></ul><ul><ul><li>feedback was taken on rating scale. </li></ul></ul>
  28. 28. Clients
  29. 29. <ul><li>Aventis Pharmaceuticals </li></ul><ul><li>Bayer </li></ul><ul><li>Bristol Myers </li></ul><ul><li>Johnson and Johnson </li></ul><ul><li>Pfizer </li></ul><ul><li>Ranbaxy </li></ul><ul><li>GSK </li></ul><ul><li>Novartis </li></ul><ul><li>… these are few </li></ul>Pharma
  30. 30. Auto <ul><li>Ford Motors </li></ul><ul><li>Volv o </li></ul><ul><li>Maruti Suzuki </li></ul><ul><li>Tata Motors </li></ul><ul><li>Chevrolet </li></ul><ul><li>Toyota motors </li></ul><ul><li>.....these are few </li></ul>
  31. 31. Media <ul><li>O&M </li></ul><ul><li>BBC </li></ul><ul><li>DNA </li></ul><ul><li>McCann Eriksson </li></ul><ul><li>SONY TV </li></ul><ul><li>Discovery Channel </li></ul><ul><li>Disney World </li></ul><ul><li>Worldwide media group </li></ul><ul><li>Group M </li></ul><ul><li>.....these are few </li></ul>
  32. 32. Technology <ul><li>Hewlett Packard </li></ul><ul><li>Intel </li></ul><ul><li>Navteq </li></ul><ul><li>Microsoft </li></ul><ul><li>IBM </li></ul><ul><li>Acer </li></ul><ul><li>AMD </li></ul><ul><li>SONY </li></ul><ul><li>Motorola </li></ul><ul><li>Cisco </li></ul><ul><li>Data links </li></ul><ul><li>.....these are few </li></ul>
  33. 33. FMCG <ul><li>P&G </li></ul><ul><li>Unilever </li></ul><ul><li>Dabur </li></ul><ul><li>Cadbury </li></ul><ul><li>Godrej </li></ul><ul><li>Nestle </li></ul><ul><li>General Mills </li></ul><ul><li>Kellogg </li></ul><ul><li>.....these are few </li></ul>
  34. 34. Thank You Majestic Market Research Support Services Ltd. Majestic House 160 A Prem Chaya Building,    LBS Marg, besides Rock On boutique, Besides Taximan Colony, Kurla (West), Mumbai T: +91 2226540719