16. TARGET MARKET
Primary onsumer target for PlaYicS are
1. Teenagers
2. High school students
3. college students
4. graduates
5. Music lovers
17.
18. STANDARD FEATURES
1. Unlimited online music streaming
2. mp3 player handler
3. limited songs download option
4. limited storage space
5.floating lyrics
6. internet radio
7. also allows local device music
19. PREMIUM FEATURES
1. Unlimited online music streaming
2. Unlimited songs download option
3. Unlimited storage space
5. floating lyrics with widget
6. new music equalizer
21. The Premium versiorn priciing will be
costing around 100rs per month .
We expect to reduce the price to 60rs when
the returns increase
22. Promotion will mostly be done after the
target market analysis and mostly be done
by using social media platforms like
1. Facebook
2. Twitter
3. Instagram
4. Snapchat etc.
23. Using research we will identify the Specific
features and benefits out target market
looks into
Feed back from custoomers will help us in
develope, fine tune our application
24. We are plannng tight control measures to
closely monitor quality and
customersatisfaction therefore enabiling us
to react very quickly
25. A simple office with 5 floors with
7 work spaces and a server floor is
sufficient to handle the application
26.
27. DISCLAIMER
Created by Suraj kande, NIIT University
during a Marketing Internship under
prof. Sameer Mathur, IIM Lucknow