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Control is the process through which managers
assure that actual activities conform to planned
activities.
In the words of Koontz and O'Donnell -
"Managerial control implies measurement of
accomplishment against the standard and the
correction of deviations to assure attainment of
objectives according to plans."
 Control is an essential function of management
 Control is an ongoing process
 Control is forward – working, because past cannot
be controlled
 Control involves measurement
 The essence of control is action
 Control is an integrated system
The basic control process involves mainly these
steps as shown in Figure
a) The Establishment of Standards: Because plans are the
yardsticks against which controls must be revised. Plans can be
considered as the criterion or the standards against which we
compare the actual performance in order to figure out the
deviations.
b) Measurement of Performance: The measurement of
performance against standards should be on a forward looking
basis so that deviations may be detected in advance by
appropriate actions.
c) Comparing Measured Performance to Stated Standards:
When managers have taken a measure of organizational
performance, their next step in controlling is to compare this
measure against some standard.
d) Taking Corrective Actions: The next step in the controlling
process is to take corrective action, if necessary. Corrective
action is managerial activity aimed at bringing organizational
performance up to the level of performance standards.
Control activities can create an undesirable overemphasis on
short-term production as opposed to long- term production.
Control activities can increase employees' frustration with their
jobs and thereby reduce morale.
Control activities can encourage the falsification of reports.
Control activities can cause the perspectives of organization
members to be too narrow for the good of the organization.
Control activities can be perceived as the goals of the control
process rather than the means by which corrective action is
taken.
a) Control should be tailored to plans and positions - This
means that, all control techniques and systems should
reflect the plans they are designed to follow.
b) Control must be tailored to individual managers and
their responsibilities - This means that controls must be
tailored to the personality of individual managers.
c) Control should point up exceptions as critical points -
This is controls based on the time honoured exception
principle allow managers to detect those places where
their attention is required and should be given.
 d) Control should be objective - This is because when controls are
subjective, a manager’s personality may influence judgments of
performance inaccuracy.
 e) Control should be flexible - This means that controls should
remain workable in the case of changed plans, unforeseen
circumstances, or outsight failures.
 f) Control should be economical - This means that control must
worth their cost.
 g) Control should lead to corrective actions - This is justified only if
the indicated or experienced deviations from plans are corrected
through appropriate planning, organizing, directing, and leading.
The control systems can be classified into three types
namely feed forward, concurrent and feedback control
systems.
 a) Feed forward controls: They are preventive controls that try to
anticipate problems and take corrective action before they occur.
Example – a team leader checks the quality, completeness and
reliability of their tools prior to going to the site.
 b) Concurrent controls: They (sometimes called screening controls)
occur while an activity is taking place. Example – the team leader
checks the quality or performance of his members while performing.
 c) Feedback controls: They measure activities that have already
been completed. Thus corrections can take place after performance
is over. Example – feedback from facilities engineers regarding the
completed job.
 Feedback Control Defined. Feedback control is a process that managers can use to
evaluate how effectively their teams meet the stated goals at the end of a
production process.
 Feedback control evaluates the team's progress by comparing the output the team
was planning on producing to what was actually produced.
Management Audit is an assessment of methods and
policies of an organization's management in the
administration and the use of resources, tactical and
strategic planning, and employee and organizational
improvement.
Information technology (IT) is the use of computers to
store, retrieve, transmit, and manipulate data, or
information, often in the context of a business or other
enterprise.
IT is considered to be a subset of information and
communications technology(ICT).
Digital Economy refers to an economy that is based
on digital technologies.
The digital economy is also sometimes called the
Internet Economy, the New Economy, or Web Economy.
Increasingly, the "digital economy" is intertwined with the
traditional economy making a clear delineation harder.
Ecommerce, also known as electronic commerce or
internet commerce, refers to the buying and selling of
goods or services using the internet, and the transfer of
money and data to execute these transactions.
The phrase mobile commerce was originally coined in 1997
by Kevin Duffey at the launch of the Global Mobile
Commerce Forum, to mean "the delivery of electronic
commerce capabilities directly into the consumer’s hand,
anywhere, via wireless technology."
Thank You!

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Controlling

  • 1.
  • 2. Control is the process through which managers assure that actual activities conform to planned activities. In the words of Koontz and O'Donnell - "Managerial control implies measurement of accomplishment against the standard and the correction of deviations to assure attainment of objectives according to plans."
  • 3.
  • 4.  Control is an essential function of management  Control is an ongoing process  Control is forward – working, because past cannot be controlled  Control involves measurement  The essence of control is action  Control is an integrated system
  • 5. The basic control process involves mainly these steps as shown in Figure
  • 6. a) The Establishment of Standards: Because plans are the yardsticks against which controls must be revised. Plans can be considered as the criterion or the standards against which we compare the actual performance in order to figure out the deviations. b) Measurement of Performance: The measurement of performance against standards should be on a forward looking basis so that deviations may be detected in advance by appropriate actions.
  • 7. c) Comparing Measured Performance to Stated Standards: When managers have taken a measure of organizational performance, their next step in controlling is to compare this measure against some standard. d) Taking Corrective Actions: The next step in the controlling process is to take corrective action, if necessary. Corrective action is managerial activity aimed at bringing organizational performance up to the level of performance standards.
  • 8. Control activities can create an undesirable overemphasis on short-term production as opposed to long- term production. Control activities can increase employees' frustration with their jobs and thereby reduce morale. Control activities can encourage the falsification of reports. Control activities can cause the perspectives of organization members to be too narrow for the good of the organization. Control activities can be perceived as the goals of the control process rather than the means by which corrective action is taken.
  • 9. a) Control should be tailored to plans and positions - This means that, all control techniques and systems should reflect the plans they are designed to follow. b) Control must be tailored to individual managers and their responsibilities - This means that controls must be tailored to the personality of individual managers. c) Control should point up exceptions as critical points - This is controls based on the time honoured exception principle allow managers to detect those places where their attention is required and should be given.
  • 10.  d) Control should be objective - This is because when controls are subjective, a manager’s personality may influence judgments of performance inaccuracy.  e) Control should be flexible - This means that controls should remain workable in the case of changed plans, unforeseen circumstances, or outsight failures.  f) Control should be economical - This means that control must worth their cost.  g) Control should lead to corrective actions - This is justified only if the indicated or experienced deviations from plans are corrected through appropriate planning, organizing, directing, and leading.
  • 11. The control systems can be classified into three types namely feed forward, concurrent and feedback control systems.
  • 12.  a) Feed forward controls: They are preventive controls that try to anticipate problems and take corrective action before they occur. Example – a team leader checks the quality, completeness and reliability of their tools prior to going to the site.  b) Concurrent controls: They (sometimes called screening controls) occur while an activity is taking place. Example – the team leader checks the quality or performance of his members while performing.  c) Feedback controls: They measure activities that have already been completed. Thus corrections can take place after performance is over. Example – feedback from facilities engineers regarding the completed job.
  • 13.  Feedback Control Defined. Feedback control is a process that managers can use to evaluate how effectively their teams meet the stated goals at the end of a production process.  Feedback control evaluates the team's progress by comparing the output the team was planning on producing to what was actually produced.
  • 14. Management Audit is an assessment of methods and policies of an organization's management in the administration and the use of resources, tactical and strategic planning, and employee and organizational improvement.
  • 15.
  • 16. Information technology (IT) is the use of computers to store, retrieve, transmit, and manipulate data, or information, often in the context of a business or other enterprise. IT is considered to be a subset of information and communications technology(ICT).
  • 17.
  • 18. Digital Economy refers to an economy that is based on digital technologies. The digital economy is also sometimes called the Internet Economy, the New Economy, or Web Economy. Increasingly, the "digital economy" is intertwined with the traditional economy making a clear delineation harder.
  • 19.
  • 20. Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
  • 21.
  • 22.
  • 23. The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology."
  • 24.