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Marketing Mix: 4Ps Framework

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Dr. Sumit Kumar Singh
Dr. Sumit Kumar Singh

Marketing Mix or Functions

Business
1 of 20
Introduction • The marketing mix is a foundation model. • The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". • Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.
Productivity & Quality
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework
Marketing Mix: 4Ps Framework

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Marketing Mix: 4Ps Framework

  • 1.
  • 2. Introduction • The marketing mix is a foundation model. • The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". • Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.