The positive and negative impacts of media

1. Impact of Media on
Society

2. INTRODUCTION
Media is
Any medium through which any sort of information reach
the people
Media can
Create Awareness
Perpetuate Issues
Establish Priorities
Mold Society (in passive but effective way)

3. Functions of Media in Society
–To inform

People come to know what, when, where, who, why &
How the things are happening

It brings about greater awareness among the masses
about men and materials.
–To educate

Media educates people by giving information about
food, health, employment, agriculture, technology,
modernization etc.
–To entertain

Movies, serials, animations, music etc.

4. In India
• 78.8 Million number of newspaper are sold Daily.
• 41,66,438 number of magazines are sold on
weekly & monthly basis.
• 665 Television Channels are there.
• 65 Million active internet users are there.

5. Positive Impacts
A Watchdog on Government

Voice of poor is heard through media

A trump card for Common man
About to bring a revolution

Succeeded with RTI

The Anna Hazare campaign
Mirror of Society

Help keeping things in control

Show people what they actually do and what they
must do
A window to the World

A hub of Information

Can teach much effectively

Social Networking

6. Negative Impacts
Who watches the Watchdogs ?

Irresponsible coverage in Mumbai Attacks

Invade Privacy

It is a one way communication, so improvement through feedback
is virtually impossible
News for Sale

Phenomena of paid news

Profit Oriented Industry
Cultural Damage

Have a deep impression of Western Culture

Instill Cultural Stereotypes
Psychological Damage

Affect the thinking capability of individuals

Instill negative thinking patterns in society as a whole

Affects psyche of Vulnerable group in a number of ways

7. How do Media affect us
– Humans learn from:
• Imitation
• Identification and modeling
• Motivation
• Modified through inhibition
• Observation and practice
– A lie if said ten times become a truth

8. In The End
– Media is a pillar of Society, and a healthy Society is not
possible without a Healthy Media
– Media should take responsibility to preserve Culture
– Media should understand the possible affects of their
reports on Public
– Different programs for different age groups of must be
made
– Profit Oriented and Violent Program must be
discouraged by people
– Media affect us because we allow it, people must learn
how to see behind screen

9. Thank You

10. Thank You