Harshasaketh

1. ROLES&IMPACTS OF
MEDIA

2. Media is
Any medium through which any sort of information
reach the people.
Media can
Create Awareness
Perpetuate Issues
Establish Priorities
Mold Society (in passive but effective way)

3. .
■ Print Media
 Newpaper
 Magazines
■ Audio Media
 Radio
■ Audio&Video Media
 Television
 Internet
■ Social Media
 Youtube
 facebook

4. Functions of Media in Society
■ TO INFORM
■ TO EDUCATE
■ TO ENTERTAIN

7. Positive Impacts
 A watchdog on Government
• Voice of poor is heard through media
• A trump card for Comman man
 About to bring a revolution
• Succeeded with RTI
• The Anna Hazare campaigns
 Mirror of Society
• Help keeping things in control
• Show people what actually do and what they must do
 A window to the World
• A Hub of information
• Social Networking

8. Negative Impacts
 Who watches the watchdogs?
• Irresponsible coverage in Mumbai Attacks
• Invade privacy
 News for Sale
• Phenoma of paid news
• Profit oriented industry
 Cultural Damage
• Instil cultural stereotypes
 Psychological Damage
• Instill negative thinking patterns in society as a whole

9. How do Media affect us
■ ---- Humans learn from:
• Imitation
• Identifaction and making
• Motivation
• Modified through inhibation
• Observation and practice
 A lie if said ten times become a truth

10. Conclusion
■ -Media is a pillar of Society, and a healthy Society is not
■ -possible without a Healthy Media
■ - Media should take responsibility to preserve Culture
■ -Media should understand the possible affects of their
■ -reports on Public- Different programs for different age groups of must be
made -Profit Oriented and Violent Program must be
■ -discouraged by people
■ - Media affect us because we allow it, people must learn
■ -how to see behind screen

11. THANKYOU
GROUP PRESENTATION
Members:
1. Harshasaketh(Y20ME020)
2. Sundhar raj(Y20ME022)
3. Manoj(Y20ME033)